The right Ozonetel alternative depends on whether your customers mostly call you or mostly message you. If you run a multi-agent voice contact centre with dialers, IVR and call recording, Ozonetel's cloud contact centre (long sold as CloudAgent) is a strong fit and worth keeping. If WhatsApp is where your enquiries actually arrive, an official WhatsApp Business API platform such as RichAutomate gives you broadcasts, chatbot flows and a shared team inbox on a ₹0 pay-as-you-go plan, with a ₹0.10 platform fee per message while Meta bills its own charges directly to you.
Ozonetel is one of the older names in Indian cloud telephony. A lending company runs its collections dialer on it, a diagnostics chain routes appointment calls through its IVR, and a D2C mattress brand handles post-purchase support calls through its agent desktop. Over the last few years, many of those same teams have seen the follow-up conversation shift from the phone to WhatsApp, and they start asking whether they need a full contact centre at all.
This guide sets out what Ozonetel sells, based on its own website as checked in November 2026, and what it does and does not publish about price. It then covers where Ozonetel is the better choice, where a WhatsApp-first platform fits better, and a worked rupee example. Where Ozonetel does not publish a price, we say "on request" rather than guess.
What Ozonetel offers in 2026
According to Ozonetel's website (checked November 2026), the company was founded in 2007 and serves more than 3,500 businesses, with figures of 50,000+ agents and support for 24 vernacular languages quoted on its pages. Clients shown on its homepage include HDB Financial Services, Muthoot, Healthians, Wakefit, Acko and AngelOne. The product range is broad and voice-led:
- Call and contact centre: inbound, outbound and blended calling, drag-and-drop IVR, skill-based and sticky-agent routing, ACD, live call monitoring with whisper and barge-in, screen recording, and real-time dashboards.
- Dialers: predictive, power and preview dialers, click-to-call, and automated telemarketing.
- Numbers: toll-free numbers, virtual numbers, missed-call solutions, international calling and field-force masking.
- Conversational AI: voice AI agents, agent assist, call summarisation, quality audits, voice-of-customer analytics and a knowledge AI layer, grouped under its oneCXi platform.
- Digital channels: email, chat, social and WhatsApp through omnichannel routing, plus an SMS product.
- CRM integrations: its site lists CTI connectors for Salesforce, Zoho, Zendesk, Freshdesk, HubSpot, LeadSquared and others.
On WhatsApp specifically, Ozonetel's WhatsApp Business page (checked November 2026) describes itself as an official WhatsApp Business provider and positions the product as a contact centre that runs on WhatsApp. Listed features include rule-based chat routing to departments or agents, CRM screen-pop and transcript logging, a chatbot it says can be deployed within a week, campaigns with rich media and payment links, and 85+ reports. One useful feature is call-to-chat: callers who abandon a call can receive an automated WhatsApp message on the same number. Ozonetel announced this WhatsApp contact centre platform in October 2022.
The centre of gravity is clear. Ozonetel is built for organisations with many agents handling high call volumes, where routing, dialing, supervision and analytics justify an enterprise contact centre. WhatsApp sits inside that contact centre as one more channel.
Ozonetel pricing, as checked November 2026
Ozonetel does not publish an India price list on its website as checked in November 2026. Its call centre page FAQ says pricing depends on the features chosen, the number of user seats and call volume, and that it offers flexible pricing models. Its WhatsApp page mentions "minimal investments" but gives no figures. The site offers a free trial button and a demo request, but does not state trial length or limits.
Third-party software review sites quote per-agent figures in US dollars for Ozonetel, but those figures conflict with each other and are not taken from Ozonetel's own India pages, so we do not repeat them here.
| Ozonetel product | Published price (as checked Nov 2026) | What its website says |
|---|---|---|
| Cloud call and contact centre (CloudAgent) | On request | Priced on features, user seats and call volume |
| Predictive, power and preview dialers | On request | Part of the contact centre and sales dialer range |
| Toll-free and virtual numbers | On request | Listed as features; no rate card shown |
| Missed-call solution | On request | Listed as a feature; no rate card shown |
| Voice AI agents and agent assist | On request | Part of its conversational AI range |
| WhatsApp Business solution | On request | "Minimal investments"; no figures |
| Free trial | Offered | Length and limits not stated |
For a large enterprise, quote-based pricing is normal and often works in the buyer's favour, because volume discounts can be negotiated. For a 3-person sales team that mainly needs WhatsApp, it means you cannot estimate your monthly bill without a sales call, a requirements discussion and a written quote.
Ozonetel vs RichAutomate: feature comparison
This is not a like-for-like contest. Ozonetel is a voice-first contact centre suite with WhatsApp added; RichAutomate is a WhatsApp Business API platform and does not sell IVR, dialers, toll-free numbers or a voice contact centre. The table shows what each publicly offers.
| Capability | Ozonetel | RichAutomate |
|---|---|---|
| Voice contact centre with IVR and ACD | Yes, core product | No |
| Predictive and power dialers | Yes | No |
| Toll-free and virtual numbers | Yes, price on request | No |
| Voice AI agents and call analytics | Yes | No |
| Official WhatsApp Business API | Yes, described as official WhatsApp Business provider | Yes, core product |
| WhatsApp broadcasts to opted-in contacts | Yes, campaigns with rich media | Yes, with template management |
| WhatsApp chatbot | Yes, AI chatbot its page says can be deployed within a week | Yes, visual drag-and-drop flow builder you edit yourself |
| Shared team inbox for WhatsApp | Yes, rule-based routing of chats to agents | Yes, with chat assignment |
| Missed call to WhatsApp | Yes, call-to-chat on the same number | Yes, via API or webhook from your call provider |
| Click-to-WhatsApp ad leads | Not detailed on its WhatsApp page | Yes |
| Developer API and webhooks | Yes, CRM and CTI APIs | Yes, public developer API and webhooks |
| Published pricing | No, on request | Yes: ₹0 plan, ₹0.10 per message |
| Minimum commitment | Not stated publicly | None on pay-as-you-go |
| Free trial | Offered; terms not stated | 7-day free trial on every plan |
Where Ozonetel is the better choice
An honest comparison has to say this plainly. Pick Ozonetel, or keep it, if any of these describe you:
- You run a large voice contact centre. Twenty or more agents on inbound queues, with call recording, supervisor barge-in, skill-based routing and quality audits, is exactly what Ozonetel is built for. A WhatsApp platform does not replace that.
- Outbound calling drives revenue. Collections, insurance renewals and loan sales teams that live on predictive or power dialers need a telephony platform. WhatsApp can support those calls, but it cannot run the dialer.
- You need a toll-free or national number. Banks, NBFCs, hospitals and large retailers often need a 1800 number for trust and regulatory reasons. Ozonetel sells those; WhatsApp-only platforms do not.
- Voice and chat must share one agent desktop. If the same agent must take a call, then a WhatsApp chat, with one CRM screen-pop and one report, a single omnichannel contact centre is simpler than two tools.
- You want voice AI and speech analytics. Voice bots, call summaries and conversation analytics across thousands of calls a day are a contact centre job.
Where a WhatsApp-first API platform fits better
Many Indian SMBs that look at Ozonetel do not actually need a contact centre. They need WhatsApp sales and support to stop living on one staff member's phone. A WhatsApp-first platform fits better when:
Get the India 2026 WhatsApp BSP price comparison
Wati vs AiSensy vs Interakt vs RichAutomate: Meta rates, platform fees and hidden costs, side by side. We send it to your WhatsApp in a minute.
- Most enquiries already arrive on WhatsApp. If leads come from click-to-WhatsApp ads, your Instagram bio or a QR code at the counter, and calls are occasional, paying per seat for telephony is paying for the wrong channel.
- You want to see the price before you talk to sales. RichAutomate publishes its plans and per-message fee, so an owner can estimate the monthly bill in five minutes.
- You do not want a monthly floor. Pay-as-you-go has ₹0 setup and ₹0 monthly fee. You pay ₹0.10 per message plus Meta's own charges, and quiet months cost less.
- You want to build bots yourself. Price lists, demo bookings, order status and lead qualification are built on a visual canvas, and the shared inbox takes over when the bot hands off to a person.
- Your team is small. A 1 to 10 person team rarely needs dialers, ACD queues or 85 reports. It needs templates approved, broadcasts sent to opted-in contacts and every chat answered.
If you are comparing several Indian telephony-plus-WhatsApp vendors, our guides to the Knowlarity WhatsApp alternative and the Exotel WhatsApp alternative answer the same question for those brands.
Worked cost example: an Ahmedabad diagnostic lab
Take a diagnostic lab in Ahmedabad with three front-desk staff. Patients book home sample collection on WhatsApp, ask about test prices and wait for report-ready alerts. Calls still come in, but most of the conversation is on chat. In a typical month the lab sends 1,500 utility templates (appointment confirmations, sample-collected updates and report-ready alerts) and 3,000 replies inside the 24-hour customer service window. That is 4,500 messages.
Meta's India utility template rate is approximately ₹0.115 per message, and service replies inside the 24-hour window opened by the customer are free from Meta. Meta rates change, so check the current rate card before budgeting. Those Meta charges are the same whichever platform you use. What changes is the platform layer on top.
| Cost line | RichAutomate pay-as-you-go | RichAutomate Starter | Ozonetel |
|---|---|---|---|
| Meta utility templates (1,500 × approx. ₹0.115) | approx. ₹173 | approx. ₹173 | approx. ₹173 if passed through at cost |
| Meta service replies (3,000) | ₹0 | ₹0 | ₹0 from Meta |
| Platform message fee | 4,500 × ₹0.10 = ₹450 | 4,500 × ₹0.10 = ₹450, paid from the plan's wallet credit | On request |
| Plan or seat fee | ₹0 | ₹499, credited in full to the wallet (₹49 left over) | On request; priced on features, seats and volume |
| Approximate monthly total, before GST | approx. ₹623 | approx. ₹672 cash out, with ₹49 still in the wallet | Cannot be calculated from public pages |
Read the Ozonetel column fairly. A contact centre quote buys things RichAutomate does not sell: IVR, call queues, recordings and dialers. If the lab's phone line handles hundreds of calls a day, that money is well spent. If the phone rings a few times a day and almost every booking happens on WhatsApp, the pay-as-you-go column is the honest comparison, and the lab can ask Ozonetel for a written quote to set beside it.
Two caveats. First, the ₹0.10 platform fee applies to every message, including service replies that are free from Meta, so a business that replies far more than it sends templates should rerun the maths with its own mix. Second, marketing templates cost more than utility templates at Meta, so a lab that sends health-package offers should add those at Meta's current marketing rate. Under Client Pay, Meta bills its share directly to your business, so you see exactly what Meta charged. Plan details and limits are on the RichAutomate pricing page.
Running both: keep calls on Ozonetel, run WhatsApp separately
You do not have to pick one vendor for everything. A common Indian setup keeps voice on a telephony provider and runs WhatsApp on a separate API platform. RichAutomate has no native Ozonetel connector, so the link is built with webhooks and the API:
- The customer gives a missed call, abandons a call in the queue, or presses an IVR option such as "press 2 to get details on WhatsApp".
- The telephony system, or your CRM, sends a webhook with the caller's number to a small script or automation tool.
- That script calls the RichAutomate developer API to send an approved template, for example a booking link or price list.
- When the customer replies, a chatbot flow qualifies them and hands over to a staff member in the shared inbox.
The full pattern, including consent wording and which template category to use, is in our guide to missed-call and IVR lead capture on WhatsApp. If your support team works in a helpdesk, see how the same webhook approach is used for a Zoho Desk WhatsApp integration.
One rule matters when you split vendors this way. A phone number can be connected to only one WhatsApp Business API provider at a time. If Ozonetel already has your number on its WhatsApp product, it must be disconnected there before another platform can connect it. Your voice service on that number is not affected by moving WhatsApp, but Ozonetel's same-number call-to-chat feature would no longer apply, so plan the missed-call trigger through webhooks instead.
Decision guide: which should you pick?
- Mostly calls, 10 or more agents, need queues, recordings and supervision: Ozonetel contact centre.
- Outbound dialer campaigns for collections, renewals or loan sales: Ozonetel, or another telephony provider.
- Need a 1800 toll-free number: a telephony provider such as Ozonetel.
- Voice and WhatsApp must share one agent desktop and one report: Ozonetel omnichannel.
- Most enquiries arrive on WhatsApp, team of 1 to 10: a WhatsApp-first platform such as RichAutomate.
- Want published pricing and no monthly floor: RichAutomate pay-as-you-go.
- Need both voice and WhatsApp but want the best WhatsApp tools: keep voice where it is and connect WhatsApp to the platform with the better inbox and bots for your team.
How to test before you decide
The quickest test takes an afternoon. Connect your WhatsApp number, add two or three staff to the shared inbox, submit one utility template, and build a three-button chatbot flow for your most common question. Send a small broadcast to 50 opted-in contacts and watch the replies arrive in the inbox. Whatever platform you use, send only to customers who have opted in, follow WhatsApp's commerce and business policies, and keep template quality high, because Meta can limit or restrict numbers that receive many blocks or reports.
Then ask Ozonetel for a written quote covering the same message mix and the number of seats you actually need, and compare the two side by side. If the WhatsApp-first column looks closer to how your customers really talk to you, see RichAutomate's plans and start the 7-day free trial, with your existing call setup still in place.
For a support-desk angle, see our Kapture CX WhatsApp alternative comparison.