Limited this week15-min demo = Rs 500 voucher + 200 credits Book demo
[ PRICING / 2026 ]

WhatsApp API pricing, from ₹499/mo.

Three ready-made plans plus a fully custom option — ₹0 setup, ₹0 monthly floor, 14-day free trial, GST-inclusive in INR. Messages are billed per message on top, at the rates shown below.

WhatsApp Business API pricing in India (2026): Meta charges ₹0.8631 per marketing message and ₹0.1150 per utility message. On RichAutomate you either pay Meta direct plus ₹0.10 per message (Client Pay), or one all-inclusive rate of ₹1.50 marketing / ₹0.50 utility (SaaS Pay). Plans are optional and start at ₹499/mo.

100 free credits₹0 setup14-day trial · no card Rated 4.2 on Trustpilot
GET STARTED

Starter

₹499/mo

Your first WhatsApp number, automated. Perfect for a small business going live on WhatsApp.

499 credits / month

400 credits / month on SaaS Pay

14-day free trial · GST-inclusive · cancel anytime

Send campaigns & auto-reply on 1 number

  • 1 WhatsApp number — your official verified business number
  • 2 team members — share one inbox, no double-replying
  • Keyword auto-reply — bot answers common questions 24×7
  • Broadcasts — one approved message to your whole list
See everything inside+
  • Official Meta WhatsApp API — run on Meta’s real Cloud API, your number stays yours
  • Template builder — build & submit approved message templates in minutes
  • Delivery & read reports — per-contact status on every campaign
  • Segments, tags & attributes — group & label contacts, store custom fields on each
  • Opt-out & consent — unsubscribed numbers auto-skipped (DPDP-safe)
  • Basic analytics — delivery, read & reply numbers
  • Call & WhatsApp support
Most popular
FULL AUTOMATION

Pro

₹899/mo

For businesses running weekly campaigns that want full automation, integrations and the developer API.

999 credits / month

800 credits / month on SaaS Pay

14-day free trial · GST-inclusive · cancel anytime

Everything in Starter, plus campaigns, automation & the API

  • Up to 5 team members — your support/sales team on one inbox
  • Campaign scheduler + drip — queue campaigns & auto-nurture over days
  • Visual flow builder — drag-and-drop chatbot, no code
  • Developer API + webhooks — connect RichAutomate to your own systems
  • Telegram bot automation — 1 bot, own inbox, broadcasts & auto-replies
See everything inside+
Grow your campaigns
  • Click-to-WhatsApp ad analytics — see which Meta ads bring real conversations
  • Quick replies + SLA timers — fast inbox, no chat goes cold
  • Lead pipeline CRM — notes, attributes & follow-up reminders on every contact
Build automations
  • Meta native flows — in-chat forms & menus that feel built-in
  • AI intent routing — send each customer down the right path automatically
Connect your tools
  • Razorpay payments in chat — send a payment link, chat resumes when paid
  • Google Sheets 2-way sync — contacts & data flow both ways, live
  • Shopify · WooCommerce · WordPress · Zoho CRM — order & cart messages on autopilot
  • Webhook automation — call any external API from inside a flow
Reliability & support
  • OTP quality isolation — keep OTP delivery high, separate from marketing
  • Cross-border numbers — send to customers outside India too
  • Priority Call & WhatsApp support
RESELL IT

White-label

₹1,199/mo

For agencies & resellers who want to sell WhatsApp automation to their own clients under their own brand.

1,399 credits / month

1,100 credits / month on SaaS Pay

14-day free trial · GST-inclusive · cancel anytime

Everything in Pro, plus your brand & client accounts

  • Your brand & logo — put your identity on the platform
  • Reseller sub-accounts — up to 10 client accounts
  • Partial branding — “Powered by RichAutomate” kept in the URL & footer
  • Priority Call & WhatsApp support — we back you up with your clients
  • Telegram bot automation — 3 bots, own inbox, broadcasts & auto-replies
See everything inside+
Everything in Pro, plus —
  • Client billing — bill each client separately, run them side by side
  • Number masking — agents see only the last 4 digits of customer numbers
  • Multi-number team inbox — manage up to 10 WhatsApp numbers in one view
  • Dedicated onboarding — for you and your clients
BUILT FOR YOU

Custom

Let’s talk

For high-volume senders and businesses with specific needs — pick exactly what you want, nothing you don’t.

Custom volume & credits

Tailored contract · volume pricing

14-day free trial · GST-inclusive · cancel anytime

Everything in White-label, configured around you

  • Pick your features & limits — build the plan you actually need
  • Custom message volume & pricing — rates tuned to your scale
  • Unlimited numbers & team members — as many as you need
  • Full white-label option — branding fully removed, if you want it
See everything inside+
  • Branding fully removed — no “Powered by” anywhere (optional)
  • Dedicated number / IP isolation — ring-fenced sending for OTPs & critical alerts
  • Multi-WABA failover — backup numbers so messages never stop
  • AI Agent included — BYOK bot that answers from your docs
  • SSO, roles & advanced security
  • Custom integrations & SLA
  • Dedicated account manager — on Call & WhatsApp

Compare all 36 features side by side ↓

Diwali offerTill 8 Nov, 11:59 PM IST

Win up to 50% bonus on every wallet recharge

On Client Pay wallet recharges of ₹200 or more. Every recharge gets a scratch card — scratch it in your dashboard and the bonus lands in your wallet instantly.

Start on Client Pay
T&C apply
  • Client Pay wallet recharges of ₹200 or more, till 8 Nov 2026, 11:59 PM IST.
  • One scratch card per recharge; scratch by 15 Nov 2026.
  • Bonus credited as wallet credit, non-transferable, not withdrawable.
  • Maximum bonus ₹100 per card.
  • We may change or end the offer.

The credits a plan gives depend on your billing model. The headline figure is the Client Pay bundle; on SaaS Pay the plan credits the smaller figure shown under it, because your per-message price already covers Meta's charge on a single GST-inclusive invoice. The features are identical either way — only the billing changes. Each paid month adds those credits to your wallet, every message is charged from that balance at standard per-message rates, and you can top up any time. All plan prices are GST-inclusive in INR. Upgrade, downgrade, or switch to pay-as-you-go any time. Terms & conditions apply.

Add your own AI providers (BYOK) to any plan — connect OpenAI, Claude, Gemini or Sarvam and pay the AI provider directly, no markup. Available on Starter, Pro & White-label as an add-on, and included in Custom.

Quick answer

RichAutomate plans start at ₹499/mo for Starter, ₹899/mo for Pro and ₹1,199/mo for White-label, with a fully configurable Custom plan priced on a tailored contract — all GST-inclusive in INR with ₹0 setup and a 14-day free trial. Messages are billed on top: Client Pay charges ₹0.10/msg flat and Meta bills you direct, while SaaS Pay charges ₹1.50 per marketing message and ₹0.50 per utility or authentication message on one INR invoice. There is no subscription floor if you stay pay-as-you-go. It suits Indian SMBs, D2C brands and agencies that want to pay per message; Wati, AiSensy and Interakt sell monthly subscription plans on top of message charges.

Updated · prices from our pricing page, in INR.

[ OFFICIAL META CLOUD API v24 · COMPLIANT WITH ]
DPDP Act 2023RBI Master DirectionIRDAI Cashless · NHCXAIGF · Section 194BASEBI BRSR
[ HOW YOU PAY FOR MESSAGES ]

WhatsApp (Meta) charges per message — that is the same for everyone. You choose how that cost reaches you. The features in your plan are identical either way; only the billing changes. Prefer no monthly plan? You can stay fully pay-as-you-go on both models below. Read the full Client Pay vs SaaS Pay billing comparison if you want the per-message maths.

CLIENT PAY

Pay Meta direct.

You pay Meta directly, we add a small flat platform fee. Two invoices (Meta + us). Best if you send high volume or you are an agency billing clients separately.

Marketing message₹0.8631 to Meta + ₹0.10
Utility message₹0.1150 to Meta + ₹0.10
Authentication₹0.1150 to Meta + ₹0.10
Service replies (first 1,000/mo)₹0 + ₹0.10
Service replies after 1,000/mo₹0.1150 to Meta + ₹0.10
Subscription floor₹0
PICK CLIENT PAY IF…
  • You send high volume and want the lowest unit cost
  • You are an agency billing each client separately
  • You are fine holding a Meta credit card
SAAS PAY

All-inclusive INR.

We handle all the Meta billing. You top up one INR wallet, get one GST invoice — no Meta credit card, no currency headache. Best for SMBs and first-time WhatsApp users.

Marketing message₹1.50 all-in
Utility message₹0.50 all-in
Authentication₹0.50 all-in
Service (24h reply window)₹0
Subscription floor₹0
PICK SAAS PAY IF…
  • You want one simple GST invoice in INR, no Meta card
  • You send lower volume
  • You want the fastest, zero-setup start

GST: all INR rates are GST-inclusive — your wallet top-up is the amount you pay, GST included, and we issue a GST invoice against it. On Client Pay, Meta bills its own per-message charges to you directly and applies GST separately on that invoice. You can switch between Client Pay and SaaS Pay any time — takes about 3 days, zero downtime, your templates & contacts stay put.

Meta per-message rates apply across all BSPs and are published at business.whatsapp.com. Verified against India 2026 rates as of July 2026. Outside India? See USD pricing for Singapore, the UAE, the UK, the US and more, or UAE pricing in AED.

[ REAL REVIEWS / TRUSTPILOT ]

What our customers say on Trustpilot.

Real reviews from Indian businesses using RichAutomate.

★★★★★
“It’s a nice platform and helped my wife’s business a lot. It streamlined operations made things better. Highly recommend.”
Kartik Trustpilot · Sep 2026
★★★★★
“Best platform for WhatsApp API, best service.”
Vrund Patel Trustpilot · Sep 2026
★★★★★
“It is truly worth for messages.”
iSEED RDF Trustpilot · Sep 2026
★★★★★
“Great service and very helpful.”
Vraj Mehta Trustpilot · Sep 2026
★★★★★
“Worth it.. Best Platform 👍🏻”
Deepak Dunani Trustpilot · Sep 2026
Read all reviews on Trustpilot →
[ ADD-ONS ]

Bolt on anything, anytime.

Need something extra? Add it to any plan without upgrading. Prices are GST-inclusive per month unless noted.

AI providers & AI Agent (BYOK)

Add on any plan. Connect your own OpenAI / Claude / Gemini / Sarvam key and get a smart bot that answers from your docs and hands off to a human when unsure — AI cost stays low, no markup.

On request

Extra WhatsApp number

Add another verified WhatsApp Business number — for a new brand, city, or department.

₹399 / mo

Extra team member

Add seats beyond what your plan includes (Starter 2, Pro 5).

₹199 / seat / mo

Green-tick fast-track

We manage your verified-badge application end to end so you get the blue/green tick sooner.

₹2,999 one-time

Dedicated sending number

An isolated number for OTPs and critical alerts, ring-fenced from marketing so delivery stays high.

On request

Priority support & onboarding

Guided setup and faster response times. Already included on White-label & Custom.

₹1,499 / mo
[ COMPARE EVERYTHING ]

Every feature, side by side.

The full feature list across all plans. Each row says, in plain terms, what it does — and what every plan gives you for it.

Starter

₹499/mo
SETUP & TEAM
WhatsApp numbers
1
Team members (seats)
2
Official Meta Cloud API
Included
Shared team inbox
Included
Template builder
Included
Opt-out & consent (DPDP)
Included
CAMPAIGNS & MESSAGING
Bulk broadcasts + delivery reports
Included
Keyword auto-reply bot
Included
Schedule campaigns
Not included
Drip / follow-up sequences
Not included
Segments, tags & attributes
Included
Click-to-WhatsApp ad analytics
Not included
Quick replies + SLA timers
Not included
AUTOMATION & AI
Visual flow builder
Not included
Meta native flows
Not included
AI intent routing
Not included
AI providers & AI Agent (BYOK)
Add-on
INTEGRATIONS & DEVELOPER
Developer API + webhooks
Not included
Razorpay payments in chat
Not included
Google Sheets 2-way sync
Not included
Shopify · Woo · WordPress · Zoho
Not included
Webhook automation (call any API in a flow)
Not included
SCALE, RELIABILITY & CRM
Lead pipeline CRM
Not included
OTP quality isolation
Not included
Cross-border numbers
Not included
Multi-WABA failover
Not included
Dedicated number / IP isolation
Not included
AGENCY & WHITE-LABEL
Your brand & logo
Not included
Reseller sub-accounts
Not included
Client billing
Not included
Number masking
Not included
Multi-number team inbox
Not included
Branding removal
Not included
SECURITY & SUPPORT
SSO, roles & advanced security
Not included
Custom integrations & SLA
Not included
Support level
Call & WhatsApp

Pro

₹899/mo
SETUP & TEAM
WhatsApp numbers
2
Team members (seats)
5
Official Meta Cloud API
Included
Shared team inbox
Included
Template builder
Included
Opt-out & consent (DPDP)
Included
CAMPAIGNS & MESSAGING
Bulk broadcasts + delivery reports
Included
Keyword auto-reply bot
Included
Schedule campaigns
Included
Drip / follow-up sequences
Included
Segments, tags & attributes
Included
Click-to-WhatsApp ad analytics
Included
Quick replies + SLA timers
Included
AUTOMATION & AI
Visual flow builder
Included
Meta native flows
Included
AI intent routing
Included
AI providers & AI Agent (BYOK)
Add-on
INTEGRATIONS & DEVELOPER
Developer API + webhooks
Included
Razorpay payments in chat
Included
Google Sheets 2-way sync
Included
Shopify · Woo · WordPress · Zoho
Included
Webhook automation (call any API in a flow)
Included
SCALE, RELIABILITY & CRM
Lead pipeline CRM
Included
OTP quality isolation
Included
Cross-border numbers
Included
Multi-WABA failover
Not included
Dedicated number / IP isolation
Not included
AGENCY & WHITE-LABEL
Your brand & logo
Not included
Reseller sub-accounts
Not included
Client billing
Not included
Number masking
Not included
Multi-number team inbox
Not included
Branding removal
Not included
SECURITY & SUPPORT
SSO, roles & advanced security
Not included
Custom integrations & SLA
Not included
Support level
Priority Call & WhatsApp

White-label

₹1,199/mo
SETUP & TEAM
WhatsApp numbers
3+
Team members (seats)
Unlimited
Official Meta Cloud API
Included
Shared team inbox
Included
Template builder
Included
Opt-out & consent (DPDP)
Included
CAMPAIGNS & MESSAGING
Bulk broadcasts + delivery reports
Included
Keyword auto-reply bot
Included
Schedule campaigns
Included
Drip / follow-up sequences
Included
Segments, tags & attributes
Included
Click-to-WhatsApp ad analytics
Included
Quick replies + SLA timers
Included
AUTOMATION & AI
Visual flow builder
Included
Meta native flows
Included
AI intent routing
Included
AI providers & AI Agent (BYOK)
Add-on
INTEGRATIONS & DEVELOPER
Developer API + webhooks
Included
Razorpay payments in chat
Included
Google Sheets 2-way sync
Included
Shopify · Woo · WordPress · Zoho
Included
Webhook automation (call any API in a flow)
Included
SCALE, RELIABILITY & CRM
Lead pipeline CRM
Included
OTP quality isolation
Included
Cross-border numbers
Included
Multi-WABA failover
Not included
Dedicated number / IP isolation
Not included
AGENCY & WHITE-LABEL
Your brand & logo
Included
Reseller sub-accounts
Up to 10
Client billing
Included
Number masking
Included
Multi-number team inbox
Up to 10
Branding removal
Partial — “Powered by” kept
SECURITY & SUPPORT
SSO, roles & advanced security
Not included
Custom integrations & SLA
Not included
Support level
Priority + onboarding

Custom

Let’s talk
SETUP & TEAM
WhatsApp numbers
Custom
Team members (seats)
Custom
Official Meta Cloud API
Included
Shared team inbox
Included
Template builder
Included
Opt-out & consent (DPDP)
Included
CAMPAIGNS & MESSAGING
Bulk broadcasts + delivery reports
Included
Keyword auto-reply bot
Included
Schedule campaigns
Included
Drip / follow-up sequences
Included
Segments, tags & attributes
Included
Click-to-WhatsApp ad analytics
Included
Quick replies + SLA timers
Included
AUTOMATION & AI
Visual flow builder
Included
Meta native flows
Included
AI intent routing
Included
AI providers & AI Agent (BYOK)
Included
INTEGRATIONS & DEVELOPER
Developer API + webhooks
Included
Razorpay payments in chat
Included
Google Sheets 2-way sync
Included
Shopify · Woo · WordPress · Zoho
Included
Webhook automation (call any API in a flow)
Included
SCALE, RELIABILITY & CRM
Lead pipeline CRM
Included
OTP quality isolation
Included
Cross-border numbers
Included
Multi-WABA failover
Included
Dedicated number / IP isolation
Included
AGENCY & WHITE-LABEL
Your brand & logo
Included
Reseller sub-accounts
Custom
Client billing
Included
Number masking
Included
Multi-number team inbox
Included
Branding removal
Full — removable
SECURITY & SUPPORT
SSO, roles & advanced security
Included
Custom integrations & SLA
Included
Support level
Dedicated manager
[ WHICH PLAN? ]

Which plan is right for me?

Answer in one line.

“I just want to go live on WhatsApp and send campaigns to my list.”Starter₹499/mo“I run campaigns weekly and want chatbots, payments, my tools connected & the API.”Pro₹899/mo · most popular“I’m an agency — I want to resell WhatsApp automation to clients under my brand.”White-label₹1,199/mo“I have high volume or specific needs and want to pick exactly what I get.”CustomLet’s talk

On Wati, AiSensy, Interakt or Gupshup? We migrate you for free.

Templates, contacts, chatbot flows and opt-ins moved by our team. Your number and green tick stay.

See the switch offer
[ COMPARED ]

How RichAutomate compares to other Indian WhatsApp BSPs.

FEATURERICHAUTOMATEWATIAISENSYINTERAKTGUPSHUP
Subscription floor₹0$49+/mo₹2,499+/mo₹2,500+/moEnterprise quote
Marketing per msg (effective)₹0.96₹1.10–₹1.40₹1.05–₹1.30₹1.05–₹1.30Custom
Dual billing (Client / SaaS Pay)✓Included✕Not included✕Not included✕Not included✕Not included
Self-serve onboarding✓Included✓Included✓Included✓Included✕Not included
14-day free trial✓Included✓Included✕Not included✓Included✕Not included
Calling API support (2026)✓Included✕Not included✕Not included✕Not includedRoadmap
Free migration support✓Included✕Not includedPartial✕Not included✕Not included
GST INR invoicing✓IncludedUSD/INR✓Included✓Included✓Included

Competitor pricing as published on their public pricing pages, checked July 2026. Plans change without notice — verify on the vendor's own site before comparing.

Wati vs RichAutomate →AiSensy vs RichAutomate →Interakt vs RichAutomate →Gupshup vs RichAutomate →Karix vs RichAutomate →
[ FAQ ]

Pricing questions, answered.

How much does the WhatsApp Business API cost in India in 2026?+

WhatsApp Business API pricing in India is per message. Meta charges ₹0.8631 per marketing message and ₹0.1150 per utility or authentication message; since 1 October 2026 the first 1,000 replies a month per number inside the 24-hour customer service window are free, then Meta's utility rate applies. A provider (BSP) adds its own fee on top. On RichAutomate that is ₹0.10 per message on Client Pay, so a marketing message costs about ₹0.9631 all-in. Setup is ₹0 and monthly plans are optional, starting at ₹499/mo.

Is the WhatsApp Business API free?+

No. The WhatsApp Business App is free, but the API is billed per message by Meta (₹0.8631 marketing, ₹0.1150 utility in India). The provider side can be free to start: RichAutomate has ₹0 setup, no monthly minimum and a 14-day free trial with 100 credits.

What do the RichAutomate plans cost?+

Starter ₹499/mo, Pro ₹899/mo, White-label ₹1,199/mo, Custom Let’s talk. All prices are GST-inclusive in INR, with ₹0 setup and a 14-day free trial on every plan. Each plan also credits monthly message credits to your wallet: Starter 499 credits / month, Pro 999 credits / month, White-label 1,399 credits / month on Client Pay.

Is RichAutomate free to start?+

14-day free trial with full feature access, no card required. ₹0 setup and ₹0 platform floor. 100 free credits on signup. After the trial, you choose Client Pay (₹0.10/msg platform fee, Meta bills you direct) or SaaS Pay (inclusive INR rate, we manage Meta billing).

How does Client Pay work?+

You connect your own Meta credit card to your WhatsApp Business Account. Meta bills you directly at their published per-message rates (₹0.8631 marketing, ₹0.1150 utility/auth on India 2026 rates). RichAutomate adds a flat ₹0.10/msg platform fee. Cheapest unit cost. Two invoices: Meta + RichAutomate.

How does SaaS Pay work?+

RichAutomate manages the Meta billing for you. No Meta card required. You top up an INR wallet on the platform, we deduct an inclusive rate per message — ₹1.50 marketing, ₹0.50 utility/auth. Single GST invoice in INR each month. Predictable + simple.

Can I switch between Client Pay and SaaS Pay?+

Yes — switching takes about 3 days with zero downtime. Templates, flows, contacts, quality rating stay with you. Toggle is in tenant settings. Agencies can run both simultaneously per client (Client A on Client Pay, Client B on SaaS Pay).

Can I add extra numbers or seats without upgrading?+

Yes. Extra WhatsApp number ₹399/mo, extra team member ₹199/seat/mo, green-tick fast-track ₹2,999 one-time, priority support & onboarding ₹1,499/mo (already included on White-label and Custom). AI providers, the AI Agent (BYOK) and a dedicated sending number are available on request. Add-on prices are GST-inclusive per month unless noted.

Does RichAutomate charge a monthly subscription floor?+

No. ₹0 minimum subscription if you stay pay-as-you-go on either billing model. Monthly plans are optional — you only pay per message + platform fee on Client Pay, or per inclusive message on SaaS Pay. Many BSPs charge ₹2,500–₹12,000/month minimum — we don't.

Start free. Pay only what you use.

14 days, full feature access, no credit card required to start.

All prices GST-inclusive in INR · ₹0 setup · 14-day free trial · Official Meta Cloud API v24 · Hosted in India · DPDP-compliant