For high-volume D2C, agencies billing clients separately, finance teams that want pass-through accounting.
For SMB + mid-market with no dedicated finance ops. One INR invoice. No Meta card. No FX risk.
Meta per-message rates apply across all BSPs and are published at business.whatsapp.com. Verified against India 2026 rates. Switch between Client Pay and SaaS Pay any time per tenant.
| FEATURE | RICHAUTOMATE | WATI | AISENSY | INTERAKT | GUPSHUP |
|---|---|---|---|---|---|
| Subscription floor | ₹0 | $49+/mo | ₹2,499+/mo | ₹2,500+/mo | Enterprise quote |
| Marketing per msg (effective) | ₹0.96 | ₹1.10–₹1.40 | ₹1.05–₹1.30 | ₹1.05–₹1.30 | Custom |
| Dual billing (Client / SaaS Pay) | |||||
| Self-serve onboarding | |||||
| 14-day free trial | |||||
| Calling API support (2026) | Roadmap | ||||
| Free migration support | Partial | ||||
| GST INR invoicing | USD/INR |
14-day free trial with full feature access. ₹0 setup. No Meta credit card required to start. After the trial, you choose Client Pay (₹0.10/msg platform fee, Meta bills you direct) or SaaS Pay (inclusive INR rate, we manage Meta billing).
You connect your own Meta credit card to your WhatsApp Business Account. Meta bills you directly at their published per-message rates (₹0.8631 marketing, ₹0.115 utility/auth on India 2026 rates). RichAutomate adds a flat ₹0.10/msg platform fee. Cheapest unit cost. Two invoices: Meta + RichAutomate.
RichAutomate manages the Meta billing for you. No Meta card required. You top up an INR wallet on the platform, we deduct an inclusive rate per message — ₹1.20 marketing, ₹0.30 utility/auth on India 2026 rates. Single GST invoice in INR each month. Predictable + simple.
Yes — switching takes about 3 days with zero downtime. Templates, flows, contacts, quality rating stay with you. Toggle is in tenant settings. Agencies can run both simultaneously per client (Client A on Client Pay, Client B on SaaS Pay).
No. ₹0 minimum subscription on both billing models. You only pay per message + platform fee on Client Pay, or per inclusive message on SaaS Pay. Many BSPs charge ₹2,500–₹12,000/month minimum — we don't.