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Honest comparison · 2026

AiSensy vs RichAutomate

AiSensy is a strong India-native option, but agencies and high-volume brands often hit limits with bulk-broadcast pricing tiers and the lack of true Client-Pay billing. Here is how it stacks up against RichAutomate.

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Side-by-side

Where AiSensy and RichAutomate differ on what actually matters for Indian D2C brands.

FeatureAiSensyRichAutomate
Meta WhatsApp Cloud API
 Yes Yes
Visual flow builder
 YesGraph-based with branching, delays, AI nodes
Shared team inbox
 Yes Yes
AI agent / GenAI replies
Limited — chatbot-styleBuilt-in, OpenAI + Gemini compatible
Meta Native Flows (in-WhatsApp UI)
PartialFull support with dynamic endpoints
Dual billing (Client Pay / SaaS Pay)
Agencies billing clients separately
 No Yes
Wallet ledger with date-range export
Monthly invoice onlyReal-time wallet + CSV ledger
Per-message + per-window itemisation
Plan-bundledItemised, matches Meta rates exactly
Razorpay subscription billing
 Yes Yes
Public REST API
AvailableFull REST API, scoped keys, webhooks for billing
Realtime via WebSockets
PollingPusher-compatible WebSockets
Multi-language template manager
 Yes Yes
Campaign segmentation + CSV
 Yes Yes
Pricing in INR with GST
 Yes Yes
Free BSP migration support
DIY / partialMigration team included for switchers
WhatsApp + phone support, IST
Email-firstWhatsApp + phone, IST hours
DPDP Act 2023 consent + retention
GenericIndia-specific defaults

Meta per-message rates (utility, marketing, authentication, service) are published by Meta and identical across BSPs. Differences come from BSP platform fees and message markups. Confirmed against business.whatsapp.com/products/platform-pricing.

Our take

When AiSensy is the right call — and when it isn't.

Pick AiSensy if you want a polished India-native UI, your team is comfortable with their tier-based pricing, and you do not need to bill end-clients separately or run AI replies natively. Pick RichAutomate if you run an agency or multi-brand setup that needs Client-Pay billing, want every Meta cost itemised in a real wallet ledger you can export, or need a flow builder that handles graph branching, delay nodes, and inline AI calls. Switching takes 7 days with our free migration team.

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We line-item your current BSP costs against Meta's published rates and benchmark against 3 competitors. You get the report on WhatsApp within 24 hours. No commitment.

Frequently asked

Is AiSensy or RichAutomate cheaper for Indian D2C brands?+
For brands under 50k messages a month, both land within 5-10% of each other on total monthly cost. For brands above 200k marketing messages a month, RichAutomate typically saves 12-25% because per-message markups are itemised at Meta rates rather than tiered into bundles.
Can I migrate templates and flows from AiSensy without rebuilding?+
Templates port directly because they live with Meta — we re-submit them under your WABA on RichAutomate, takes 24-48 hours per template. Flows do need to be rebuilt in our graph-based builder, which our migration team handles at no cost for switchers.
Will my WhatsApp number transfer without downtime?+
Yes. Meta supports number portability between BSPs with a 7-day cool-down between deletion from old BSP and registration on new BSP. We schedule the cut-over so there is zero gap in inbound message processing.
Does RichAutomate offer the same chatbot builder UX as AiSensy?+
The visual builder concept is similar but the engine differs. RichAutomate uses a graph model that allows true branching, parallel delay nodes, and inline AI calls. AiSensy is more linear-conversation focused. If your flows need conditional branching beyond yes/no, the difference is significant.
Is there a free trial for RichAutomate?+
Yes — 14 days free, full feature access, no credit card required. You only pay Meta per-message charges during trial (no platform fee). After trial, plans start at INR pricing with GST invoicing.

Ship on RichAutomate this week.

14-day free trial. ₹0 setup. Migration support included for teams switching from AiSensy.

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