Compare Interakt, AiSensy, DoubleTick, Gallabox, Wati, Gupshup and RichAutomate at your real monthly volume. Drag the sliders for marketing, utility and authentication messages and see the total monthly spend on each BSP in seconds. Every competitor figure comes from that vendor's own India pricing page, checked on 30 July 2026 — where a vendor publishes nothing we say so instead of guessing.
As of July 2026, Meta India WhatsApp rates are ₹0.8631 per marketing message, ₹0.115 per utility or authentication message, and ₹0 for service replies inside the 24-hour window. On top of that, Indian BSPs charge a monthly plan fee: Interakt ₹2,799–₹3,799, DoubleTick ₹3,000–₹4,200, Gallabox ₹2,999–₹16,999 per month billed quarterly (plus a flat 15% message markup published in its docs), while AiSensy, Wati and Gupshup do not publish plan prices. RichAutomate charges ₹0/mo — ₹0.10/msg on Client Pay, or all-in ₹1.20 marketing and ₹0.30 utility on SaaS Pay. All figures exclude GST.
Meta India FY26 per-message rates — marketing ₹0.8631, utility ₹0.115, auth ₹0.115. Service messages inside the 24-hour window are free. All figures on this page exclude GST.
Every competitor figure was read off that vendor's own India pricing page on 30 July 2026. Where a vendor does not publish a plan price or a per-message rate we show Not published and leave them out of the comparison — we do not estimate a competitor's price.
The WhatsApp-numbers stepper multiplies the plan fee, because most plans include one WABA number only. Check each vendor's agent-seat limit too — extra seats are billed on top.
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The Meta India base rates are the official FY26 per-message card: ₹0.8631 marketing, ₹0.115 utility, ₹0.115 authentication, ₹0 for service messages inside the 24-hour window. Every competitor plan fee and per-message rate was read off that vendor’s own India pricing page on 30 July 2026, and the vendor’s per-message figures are all-in — they already include Meta’s share, so we do not add Meta on top of them. Where a vendor does not publish a number, the calculator says “Not published” and leaves that vendor out of the totals instead of estimating.
Only some, and rarely both halves of the bill. As of 30 July 2026: Interakt publishes both plan fees (Growth ₹2,799/mo, Advanced ₹3,799/mo) and all-in per-message rates. DoubleTick publishes plan fees (Standard ₹3,000/mo and Pro ₹4,200/mo on annual billing) and states it adds no markup on messages at all. AiSensy publishes per-message rates (₹1.09 marketing, ₹0.145 utility and authentication) but not its plan prices. Gallabox publishes both, but in two places: plan prices on its pricing page (Basic ₹2,999, Essential ₹6,999, Advanced ₹16,999 per month, billed quarterly) and per-message rates only in its docs (₹0.9926 marketing, ₹0.1323 utility and authentication) — which work out to exactly 1.15× Meta’s India card, a flat 15% markup. Wati publishes neither — its plan pages show no price and messages are billed on an unpublished internal rate card. Gupshup, Karix, Haptik, Kaleyra and LimeChat publish no public India rate card at all and are demo-gated. RichAutomate publishes both: ₹0 platform fee and ₹0.10 per message on Client Pay, or all-in ₹1.20 marketing and ₹0.30 utility and authentication on SaaS Pay.
Whenever a customer messages your business, Meta opens a free 24-hour service window during which you can reply with any non-template (free-form) message at ₹0 per message. After 24 hours you must use a template — marketing, utility or authentication — and Meta charges the corresponding category rate. The calculator assumes all replies inside the service window are free.
RichAutomate runs on the official Meta Cloud API and skips the legacy reseller markup. On the Client Pay model your Meta bill goes directly to your card and we add a flat ₹0.10/msg platform fee. On the SaaS Pay model we bundle Meta + platform into a single inclusive INR rate so you never see a Meta invoice. Either way, monthly platform subscription is ₹0.
Yes. The Meta India rates inside the calculator are Meta’s published per-message INR rates effective for FY26 (April 2026 onward) under the conversation-based pricing model that moved India to per-message billing in 2025. They exclude GST. Refer to Meta’s WhatsApp Business Platform pricing page for the canonical card.
No, and the calculator will tell you when it is not. A vendor charging a flat seat fee with no per-message markup gets cheaper the more you send, because the fixed fee spreads thinner every month. DoubleTick is the clearest example: ₹3,000/month on annual billing with Meta’s rates passed through at cost. Against RichAutomate Client Pay at ₹0.10 per message on a ₹0 platform fee, the two cross over at roughly 30,000 messages a month — below that the ₹0 fee wins, above it the flat fee does. Before switching on that number alone, check the agent-seat limit and how many WhatsApp numbers the plan includes, because extra seats and extra numbers are billed on top and are where seat-priced plans get expensive again.
No. Every figure on this page — Meta’s rates, the vendor plan fees and the calculated totals — excludes GST. Indian vendors bill 18% GST on top, so add roughly 18% to any total here for the amount that will actually leave your bank account. Interakt and DoubleTick both quote their plan fees exclusive of tax on their own pages. Quarterly and annual billing usually cuts the headline fee: Interakt lists 8% off quarterly and 20% off yearly, and DoubleTick’s ₹3,000/month Standard rate is the annual price — paying monthly costs ₹6,840.
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