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Honest comparison · 2026

Wati vs RichAutomate

Wati is a popular pick for early-stage D2C, but Indian brands hitting 100k+ messages/month often find pricing opaque and the flow builder limited for AI-driven journeys. Here is a side-by-side that does not pull punches.

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Side-by-side

Where Wati and RichAutomate differ on what actually matters for Indian D2C brands.

FeatureWatiRichAutomate
Meta WhatsApp Cloud API
 Yes Yes
Visual drag-and-drop flow builder
Basic — linear flowsGraph-based with branching, delays, AI nodes
Shared team inbox
 Yes Yes
AI agent / GenAI replies
Add-on, extra costBuilt-in, OpenAI + Gemini compatible
Meta Native Flows
Limited supportFull support with dynamic endpoints
Dual billing (Client Pay / SaaS Pay)
Critical for agencies billing clients separately
 No Yes
Wallet + ledger with date range
Invoice-only, monthlyReal-time wallet, downloadable ledger
Per-message + per-window billing transparency
Bundled into planItemised, matches Meta rates exactly
Razorpay subscription billing
 No Yes
Public REST API + API keys
Limited endpointsFull REST API, scoped keys
Webhooks for inbound, status, billing
Inbound + status onlyInbound, status, billing, flow events
Realtime via WebSockets
Polling-basedPusher-compatible WebSockets
Multi-language template manager
 Yes Yes
Campaign CSV upload + segmentation
 Yes Yes
Pricing in INR with GST handling
USD billing for some plansINR-native with GST invoice
Migration support from existing BSP
DIYFree migration team for switchers
India support / WhatsApp office hours
Email + chatWhatsApp + phone, IST hours
DPDP Act 2023 compliance built-in
Generic privacy controlsIndia-specific consent + retention

Meta per-message rates are published by Meta and identical across BSPs (utility, marketing, authentication, service). The only variable is the BSP platform fee + per-message markup. Verified against business.whatsapp.com/products/platform-pricing as of 2026.

Our take

When Wati is the right call — and when it isn't.

Pick Wati if you are early-stage (< 50k contacts), comfortable with USD billing, and need a polished out-of-box CRM with strong customer support reputation. Pick RichAutomate if you ship in India, need INR billing with GST invoicing, run agencies that bill clients separately (Client Pay), or want full control over your flow logic and AI replies without per-feature add-on fees. Migration is free — we line-item your last 3 Wati invoices and rebuild the equivalent flows on RichAutomate within 7 days.

Free 24-hour audit

Still on Wati? Send us your last invoice.

We line-item your current BSP costs against Meta's published rates and benchmark against 3 competitors. You get the report on WhatsApp within 24 hours. No commitment.

Frequently asked

Does Wati or RichAutomate use the same Meta WhatsApp Cloud API?+
Both run on the official Meta WhatsApp Cloud API v24+. Per-message Meta rates (utility, marketing, authentication, service) are identical across all BSPs because Meta sets them. The cost difference comes from the BSP platform fee and per-message markup, not the underlying Meta charge.
How long does migration from Wati to RichAutomate take?+
A 7-day window is typical: 1 day to port WABA registration, 1-2 days to clone templates and re-submit them to Meta, 2-3 days to rebuild flows in our visual builder, 1 day for QA, 1 day to switch DNS / webhook URLs. Our migration team does this for you at no extra cost for switchers.
Can I keep my existing WhatsApp Business number when switching?+
Yes. WhatsApp Business numbers are portable between BSPs. Meta requires a 7-day cool-down between deletion from old BSP and registration on new BSP. We co-ordinate the timing so there is zero downtime in production messaging.
Is RichAutomate cheaper than Wati for high-volume Indian D2C brands?+
For brands sending over 100k marketing messages a month, the per-message markup plus dual-billing transparency typically saves 18-30 percent. We will benchmark your actual last invoice in our free 24-hour audit before you commit to switching.
Does RichAutomate have an Android or iOS app?+
The shared inbox and dashboard are mobile-responsive web apps that work in any modern browser. Native apps are on the 2026 roadmap. The web app is installable as a PWA for home-screen access.

Ship on RichAutomate this week.

14-day free trial. ₹0 setup. Migration support included for teams switching from Wati.

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