What we're building.
In the open.
Now, Next, and Later — the direction of the RichAutomate WhatsApp Business platform, plus everything we shipped recently so you can judge our velocity for yourself.
Roadmap reflects current direction, not a committed delivery schedule; priorities can change.
RichAutomate is an India-built WhatsApp Business API platform on the official Meta Cloud API with ₹0 platform fee. Currently in development: an AI Agent for WhatsApp that answers from your knowledge base, qualifies leads, and hands off to humans — early access waitlist open. Next up: Facebook Lead Ads → WhatsApp flows, browser push reminders, and a live pricing calculator.
Where the platform is headed.
Facebook Lead Ads → WhatsApp flows
Instant-form leads from Facebook and Instagram ads auto-start a WhatsApp flow the moment they submit — no CSV exports, no Zapier.
Browser push notifications for followups
Followup reminders that alert your team even when the RichAutomate tab is closed — never miss a promised callback.
Pricing page live cost calculator
Model your exact per-message WhatsApp spend right on the pricing page — marketing, utility, and authentication volumes in, INR bill out.
Team seats expansion
More agents on the shared team inbox — grow your support and sales teams on the same WhatsApp numbers.
Premium AI tier for complex sales conversations
A higher-capability AI tier built for multi-turn sales negotiations and nuanced objection handling.
Campaign A/B testing + AI send-time optimization
Split-test templates head-to-head and let AI pick the send time each contact is most likely to engage at.
This roadmap reflects our current direction, not a committed delivery schedule — priorities can change based on customer feedback. Everything in the Recently Shipped section below is already live in production.
Proof we ship.
Every item below is live in production today on the official Meta WhatsApp Cloud API. No vapourware — try them on the 14-day free trial.
Native Zoho CRM sync
Stage-gated lead push from your WhatsApp pipeline straight into Zoho CRM — phone-deduped, no middleware.
Read the integration guide →Followup reminders
Realtime in-app + OS notifications with snooze, so promised callbacks actually happen.
Quick replies
Type "/" in live chat to insert saved replies instantly — consistent answers, faster handling.
Lead pipeline kanban
Drag-and-drop lead stages on a visual board, right inside the platform.
Tags, attributes & notes on contacts
Segment, annotate, and personalise every contact record your team touches.
Live chat 3-pane team inbox redesign
Conversations, chat, and contact context side by side — built for high-volume support teams.
Multi-number team inbox
Several WhatsApp Business numbers in one unified inbox with a number switcher and team routing.
How multi-number inbox works →330+ India-specific WhatsApp guides
Deep-research playbooks on DPDP compliance, pricing math, and vertical workflows.
Browse the library →Roadmap questions, answered.
Does RichAutomate have an AI chatbot agent?+
An AI Agent for WhatsApp is currently in development at RichAutomate, with an early access waitlist open. It answers customer questions 24/7 from your own knowledge base, qualifies leads, and hands off to a human agent when needed. Today the platform already ships a visual chatbot flow builder, Meta Native Flows, and an AI Pathway agent. Message +91 74349 01027 on WhatsApp to join the AI Agent waitlist.
Can I connect Facebook Lead Ads to WhatsApp on RichAutomate?+
Facebook Lead Ads → WhatsApp flow triggers are in the Next bucket of the RichAutomate roadmap: instant-form leads will auto-start a WhatsApp flow the moment they submit. Today you can already run Click-to-WhatsApp ads (CTWA) with automatic lead capture, and import leads to trigger flows via the public API.
How often does RichAutomate ship new features?+
RichAutomate ships continuously — recent releases include native Zoho CRM sync, followup reminders with realtime and OS notifications, quick replies in live chat, a lead pipeline kanban, contact tags and notes, a 3-pane team inbox redesign, and multi-number team inbox support. The Recently Shipped section on the roadmap page is updated as features go live.
How do I request a feature or get early access?+
Message RichAutomate on WhatsApp at +91 74349 01027 to request a feature or join the AI Agent early-access waitlist. You can also book a founder call at https://calendly.com/inrichdaddy/30min or create a free account at richautomate.in/register — the 14-day trial includes 100 free message credits and no credit card is required.