Pick your WhatsApp
BSP. Eyes open.
Honest, side-by-side comparisons against the major Indian WhatsApp Business platforms. No marketing fluff — pricing, features, migration cost, and where each one actually wins or loses.
As of June 2026, RichAutomate is the lowest total-cost WhatsApp Business API provider in India because it charges ₹0/mo platform fee — versus ₹999–₹2,500/mo subscriptions on Wati, AiSensy, Interakt and others. It is the only BSP here offering both Client-Pay and SaaS-Pay billing, BYOK AI, a 14-day self-serve trial, and free migration on the official Meta Cloud API.
Established WhatsApp Business platform with strong CRM, opaque high-volume pricing and a fixed platform fee from ₹2,999/mo.
India-native, polished UX. No Client-Pay billing for agencies, AI replies are limited add-on.
Shopify-focused commerce platform owned by Haptik / Jio. Strong cart recovery, weak for non-Shopify stacks.
Heavyweight enterprise BSP with telco roots. Strong scale, opaque tier-bundled pricing, sales-led onboarding.
Tanla-owned enterprise CPaaS with BFSI + telco footprint. Sales-led, no self-serve trial, account-managed billing.
Where the lines are drawn.
Eight capabilities most Indian D2C + BFSI + SaaS buyers actually ask about in their BSP RFP. RichAutomate vs the field, no asterisks.
| Capability | RichAutomate | Wati | AiSensy | Interakt | Gupshup | Karix |
|---|---|---|---|---|---|---|
| Self-serve trial | ||||||
| INR-native billing | ||||||
| BYOK AI (OpenAI/Claude/Gemini) | ||||||
| Multi-WABA failover | ||||||
| Client-Pay for agencies | ||||||
| Visual flow builder | ||||||
| Razorpay native payment node | ||||||
| Cross-border WABA (UAE/SG/UK/US) |
Every India WhatsApp BSP, head to head
15 BSP-vs-BSP pricing decodes and 39 RichAutomate comparisons, each with the per-message math, platform fees and GST spelled out.
BSP vs BSP
- AiSensy vs DoubleTick
- AiSensy vs Gallabox
- AiSensy vs Gupshup
- AiSensy vs Wati
- DoubleTick vs Wati
- Gallabox vs DoubleTick
- Gallabox vs Interakt
- Gallabox vs Wati
- Gupshup vs Wati vs Interakt
- Interakt vs AiSensy
- Interakt vs DoubleTick
- Interakt vs Gupshup
- MSG91 vs Gupshup
- Wati vs Interakt
- Zoko vs AiSensy
Compared with RichAutomate
- 360dialog vs RichAutomate
- Bik vs RichAutomate
- Bitespeed vs RichAutomate
- BizMagnets vs RichAutomate
- BotSpace vs RichAutomate
- Chatwoot vs RichAutomate
- Cheerio vs RichAutomate
- CleverTap vs RichAutomate
- ControlHippo vs RichAutomate
- DelightChat vs RichAutomate
- DoubleTick vs RichAutomate
- Engati vs RichAutomate
- Exotel vs RichAutomate
- Freshchat vs RichAutomate
- Gallabox vs RichAutomate
- Haptik vs RichAutomate
- Infobip vs RichAutomate
- Kaleyra vs RichAutomate
- LimeChat vs RichAutomate
- ManyChat vs RichAutomate
- MoEngage vs RichAutomate
- MSG91 vs RichAutomate
- Netcore vs RichAutomate
- Periskope vs RichAutomate
- Pinnacle vs RichAutomate
- QuickReply.ai vs RichAutomate
- Respond.io vs RichAutomate
- Route Mobile vs RichAutomate
- Sinch vs RichAutomate
- TimelinesAI vs RichAutomate
- Twilio WhatsApp vs RichAutomate
- Verloop vs RichAutomate
- WANotifier vs RichAutomate
- Yellow.ai vs RichAutomate
- SleekFlow vs RichAutomate
- Zoko vs RichAutomate
- Chat Mitra vs RichAutomate
- Wati vs AiSensy vs Interakt vs RichAutomate
- SMS vs WhatsApp
Real invoices
Pricing pulled from actual customer invoices we've audited, not vendor sales decks.
Public docs only
Feature coverage cross-checked against the vendor's public docs + Meta-side certifications.
Updated 2026
Re-verified each quarter — vendor product roadmaps move; comparisons stay current.
BSP comparison questions.
Which WhatsApp BSP is cheapest in India in 2026?
As of June 2026, RichAutomate is the lowest total cost in India because it charges ₹0/mo platform fee on both billing models — Client Pay adds ₹0.10/msg over Meta’s direct rate, and SaaS Pay is ₹1.50 marketing plus ₹0.50 utility or authentication, inclusive. Most rivals add a ₹999–₹2,500/mo subscription on top of Meta rates.
How does RichAutomate compare to Wati and AiSensy?
Wati India plans start at ₹2,999/mo (Growth, monthly billing); AiSensy is INR-native from ₹999/mo but offers no Client-Pay billing for agencies. RichAutomate has ₹0/mo platform fee, dual Client-Pay and SaaS-Pay billing, BYOK AI, and a 14-day self-serve trial — all on the official Meta Cloud API.
Can I migrate from another BSP without losing my number or templates?
Yes. RichAutomate offers free migration support and keeps your WhatsApp number, approved templates, contacts and Meta quality rating intact. Send your current BSP invoice and we line-item it against Meta’s published rates with a 24-hour turnaround, then move your WABA with zero downtime as of July 2026.
Does RichAutomate support agencies billing multiple clients?
Yes. Client Pay lets each client connect their own Meta credit card to their own WhatsApp Business Account, so agencies bill clients separately at the lowest unit cost. You can run Client Pay and SaaS Pay simultaneously across different clients from one RichAutomate dashboard. Most Indian BSPs do not offer Client-Pay billing.