DoubleTick vs RichAutomate: India 2026 Pricing Decoded

DoubleTick (built by QuickSell) is one of India's better-known WhatsApp commerce and broadcast tools, popular with D2C sellers, jewellers, and catalog-heavy businesses. RichAutomate is a zero-platform-fee WhatsApp Business API stack built for teams that want to control cost per message. If you are comparing the two for 2026, this decode lays out pricing, fit, and an honest "who should pick which" — no fluff.

The one-line difference

DoubleTick bundles a polished mobile-first catalog and broadcast experience with a per-seat or per-plan subscription, and you pay Meta conversation charges on top. RichAutomate strips the platform fee to ₹0 and lets you choose how you pay for messages — either Client Pay (₹0.10/message platform charge + Meta's conversation cost billed directly to your own WABA) or SaaS Pay (a flat ₹1.20 marketing / ₹0.30 utility per message, all-inclusive). The right answer depends on volume and how hands-on you want to be with billing.

Pricing compared (India 2026)

DoubleTick's published pricing has historically been plan- or seat-based with Meta charges separate. Plans and limits change, so verify current numbers on doubletick.io before you decide. Here is the honest structure-level comparison:

The structural takeaway: with DoubleTick you are buying a product subscription and Meta usage. With RichAutomate the platform layer is free, so your only real spend is messaging — and Client Pay keeps that as close to Meta's raw rate as possible.

Features: where DoubleTick is genuinely good

Let's be fair. DoubleTick's catalog and mobile broadcast experience is one of the smoothest in the Indian market. Sales teams that share product catalogs over WhatsApp all day, jewellers sending daily collection drops, and small commerce teams that want a phone-first interface tend to love it. If your workflow is "open app, pick products, blast to segments," DoubleTick removes friction beautifully.

It also handles team inboxes, broadcast scheduling, and basic automation well. For a non-technical seller who wants something that works on day one without thinking about message economics, that polish has real value.

Where RichAutomate pulls ahead

• Cost at scale. Once you cross a few thousand messages a month, a ₹0 platform fee plus near-raw Meta pricing (Client Pay) typically beats any per-seat or per-plan subscription. No platform markup compounding on top of Meta's rates.
• Billing transparency. With Client Pay, Meta bills your own WABA directly — you see exactly what Meta charges, no opaque bundling.
• Flexible payment model. Choose Client Pay (cheapest, you manage Meta billing) or SaaS Pay (flat, hands-off) per your comfort.
• Visual flow builder + AI. Drag-and-drop chatbot flows, native WhatsApp Flows, and AI-assisted replies for deeper automation beyond broadcasts.
• No per-seat penalty. Add agents without watching your platform bill climb.
• DPDP-aware, India-hosted ops. Built for Indian compliance realities in 2026.

Cost math: a 30,000-message month

Imagine you send 30,000 utility messages a month. On a per-seat subscription model, you pay your plan fee plus Meta charges plus more as you add seats. On RichAutomate Client Pay, your platform cost is ₹0.10 × 30,000 = ₹3,000, plus Meta's utility conversation cost billed straight to your WABA — and nothing for the platform itself or for extra agents. As volume and team size grow, that gap widens in RichAutomate's favour. (Always confirm DoubleTick's live plan pricing on doubletick.io to run your own exact numbers.)

Migration is painless

Switching WhatsApp providers does not mean a new number or losing your green tick. Your WABA and phone number stay yours; you re-point them to RichAutomate, import contacts, rebuild templates (a quick copy job), and you are live. The 14-day trial plus 100 free credits lets you test broadcasts and flows side-by-side before you commit a rupee.

Who should pick which — the verdict

Pick DoubleTick if you are a catalog-led seller, prize a beautiful mobile-first broadcast app, and message volume is modest enough that subscription economics do not pinch.

Pick RichAutomate if you want the lowest total cost per message, transparent Meta-direct billing, no per-seat tax, and a visual flow builder with AI for automation beyond broadcasts. For most growth-stage Indian businesses watching unit economics into 2026, that is the call.

Related reading: AiSensy vs DoubleTick · Wati vs RichAutomate · Best WhatsApp CRM in India 2026 · Client Pay vs SaaS Pay billing explained · Best WhatsApp API for D2C brands.

Related guide: See our BIK vs RichAutomate pricing breakdown for a vertical-specific breakdown.