RichAutomate ships three native integrations — Zoho CRM (stage-gated lead sync with OAuth and phone dedup), Razorpay (payments and GST billing), and the official Meta WhatsApp Cloud API the platform runs on. Shopify, WooCommerce, and any custom system connect via the stable public developer API and webhooks, with step-by-step guides. Facebook Lead Ads → WhatsApp flow triggers are coming soon on the roadmap.
First-party code, configured from the dashboard. No middleware, no per-task automation fees.
Native, stage-gated lead sync from your WhatsApp pipeline into Zoho — OAuth connect from the dashboard, phone-number dedup before create, Lead Source set to WhatsApp automatically. No Zapier, no middleware.
Read the Zoho setup guide →Built into the platform for payments and billing — wallet top-ups, GST invoices in INR, and payment confirmation flows back to your customers on WhatsApp.
Razorpay + WhatsApp guide →Not an integration so much as the foundation — RichAutomate runs directly on the official Meta Cloud API (no unofficial bridges), with guided embedded signup to connect your number.
How API onboarding works →Not one-click apps, and we won't pretend they are. These connect through the developer API with step-by-step guides our customers actually run in production.
Order confirmations, COD verification, abandoned-cart recovery, and shipping updates — wired through webhooks and the public API with a step-by-step guide.
Shopify setup guide →The same order-event playbook for WordPress stores — connect WooCommerce hooks to WhatsApp templates and flows, documented end to end.
WooCommerce setup guide →CRMs, ERPs, internal tools, custom apps: send templates, manage contacts, and trigger flows over a key-authenticated REST API, with webhooks pushing inbound messages and status events back to you.
Generate an API key in the dashboard and call a key-authenticated REST API to send approved templates, manage contacts, and trigger flows from any system. Webhooks push inbound messages and delivery status events to your endpoint in realtime.
It's a stable, versioned contract (/api/v1) — breaking changes get a new version, so integrations you build today keep working.
We list these as coming soon instead of pretending they exist. Track them on the public roadmap.
Instant-form leads from Facebook and Instagram ads auto-starting a WhatsApp flow the moment they submit — no CSV exports. On the roadmap now.
See it on the roadmap →Tell us which system you need connected — if the API + webhooks pattern covers it, we'll point you to the exact recipe; if not, it feeds the roadmap.
Message us on WhatsApp →Yes — natively, not via Zapier. You connect Zoho with OAuth from the RichAutomate dashboard, pick which pipeline stages sync, and qualified WhatsApp leads are pushed into Zoho with phone-number deduplication (search before create) and Lead Source set to WhatsApp. It works with the Leads or Contacts module and costs nothing extra.
Shopify connects via the public developer API and webhooks rather than a one-click app: Shopify order events (order created, fulfilled, abandoned checkout) call the RichAutomate API to send approved WhatsApp templates or start flows. A step-by-step setup guide covers order confirmations, COD verification, and cart recovery. The same pattern works for WooCommerce.
Yes. RichAutomate exposes a public developer REST API authenticated with API keys you generate in the dashboard — send template messages, manage contacts, and trigger flows from any system. Webhooks push inbound messages and delivery status events to your endpoint. It is a stable, versioned contract (/api/v1), so integrations you build do not break with platform updates.
A direct Facebook Lead Ads → WhatsApp flow trigger is on the roadmap (Next bucket) but not live yet — we label it honestly as coming soon. Today you can run Click-to-WhatsApp ads with automatic lead capture, or push instant-form leads into RichAutomate via the public API to trigger flows.