Partner Program · India FY26

Become a RichAutomate Partner — Earn 30% recurring on every Indian SMB you refer

Three tiers. Razorpay payouts. ₹0 platform fee. DPDP / RBI / IRDAI-ready compliance baked in. Built for marketing agencies, BSP consultants and creators who serve Indian SMBs.

30%
Recurring MRR share for reseller tier
90 days
Affiliate attribution window
7th
Monthly Razorpay payout date
24h
Application review SLA
RichAutomate Partner Program — 3 tiers, Razorpay payouts, DPDP-ready

Three tiers

Pick the tier that matches how you reach Indian SMBs

Affiliate

₹500 / qualified signup
One-shot · paid month-end

Creators, newsletter authors, communities, micro-influencers in the Indian SMB space.

  • Unique attribution link in 24 hours
  • 90-day attribution window
  • Razorpay payout on signup-to-paid conversion
  • Co-branded launch assets (PDF, banners, WhatsApp creatives)
Most popular

Reseller

30% MRR recurring
Lifetime of active account · paid 7th of every month

Marketing agencies, BSP consultants, SaaS resellers serving Indian SMBs.

  • 30% recurring revenue share on every paid month
  • Bring-your-own pricing on top of wholesale (optional)
  • Partner portal with MRR + churn dashboard
  • Dedicated partner manager + Slack channel
  • Priority tech support · 4-hour business-hours SLA

Solution Partner

White-label · custom revenue share
Negotiated per contract

Mid-to-large agencies and ISVs who want to ship WhatsApp automation under their own brand.

  • White-label dashboard with your domain, logo, palette
  • Custom DPDP / RBI / IRDAI compliance posture per tenant
  • Direct Meta Cloud API integration on your tenant
  • Joint go-to-market: co-authored blog, webinar, case study
  • Optional revenue-share or fixed seat-licence pricing

How it works

Four steps from application to your first Razorpay payout

  1. 01

    Apply

    Submit the form on this page. Reviewed by the RichAutomate Team within one business day against our India SMB fit checklist.

  2. 02

    Onboarded

    Receive your partner agreement, attribution link, Razorpay payout setup, and access to the partner portal with assets.

  3. 03

    Refer

    Send Indian SMBs through your link or onboard them on your reseller workspace. Real-time pipeline visibility in the portal.

  4. 04

    Paid via Razorpay

    Payouts settle on the 7th of every month to your verified Indian bank account. INR transparency · GST-compliant invoices.

Why partner with RichAutomate

Four structural reasons our partners close Indian SMBs faster

DPDP · RBI · IRDAI moat

RichAutomate ships pre-built compliance toolkits for India's DPDP Act 2023, RBI lending guidelines, and IRDAI distributor norms. Most BSPs leave compliance to you — we don't. Your referrals close enterprise deals 2× faster because legal teams sign off in days, not months.

INR transparency · GST invoices

Every line item — Meta conversation fee, platform fee, partner commission — is shown in INR with GST broken out. No USD-pegged surprises, no hidden FX markup. Your clients see the same numbers you do.

₹0 platform fee

RichAutomate charges ₹0/month platform subscription. Indian SMBs only pay per message at Meta's official India rate plus a small platform margin. This converts dramatically better than the ₹2,000–₹10,000/mo platform tax most BSPs charge.

Built for Indian workflows

Razorpay billing, Hindi + 8 Indian language templates, Indian holiday-aware automations, IST timezone defaults, UPI deep links inside flows. Your referrals onboard without translation friction.

Partner success metrics

What strong RichAutomate partners look like

Anonymised placeholder metrics aggregated across our active reseller and solution partner cohort. Individual results vary by sector, audience and onboarding investment.

₹1.4 L
Median monthly MRR earned by a top-quartile reseller after month 6
22 SMBs
Average active referred accounts for top-quartile resellers
4.2 months
Median time from first referral to ₹50,000 MRR
< 4%
Monthly churn on referred SMB accounts (industry: 9–12%)

These figures are directional benchmarks — not earnings guarantees. Compensation depends on the number of SMBs you refer, their plan tier, and account longevity. The RichAutomate Team shares the full anonymised cohort report during onboarding so you can model your own pipeline.

Apply

Ready when you are.

Fill the form and the RichAutomate Team will get back to you within one business day with onboarding documents, your attribution link and Razorpay payout setup.

  • Reviewed within 24 business hours
  • No exclusivity required — work with multiple BSPs
  • Razorpay payouts to Indian bank or UPI
  • DPDP-compliant data handling
Application · reviewed within 24h

Apply to the Partner Program

Tell us about your company and how you reach Indian SMBs. Mandatory fields are marked with *.

Partner type *

We respond within one business day. Indian time zones · Mon–Sat.

Frequently asked questions

When and how are payouts processed?

Payouts run on the 7th of every month (or the next business day) via Razorpay to a verified Indian bank account or UPI ID. Affiliate ₹500/signup payouts trigger once the referred SMB completes their first paid month. Reseller 30% MRR pays out for every active paid month — for the lifetime of the account, as long as you remain an active partner.

What is the attribution window for referrals?

Affiliate referrals use a 90-day last-touch attribution cookie plus deterministic UTM tracking. Reseller referrals use account-level attribution — once an SMB signs up under your reseller link or is added to your workspace, every paid month they generate is attributed to you for the lifetime of that account, irrespective of cookies.

Where can I read the partner Terms of Service?

The full Partner Terms live at richautomate.in/terms, with a partner-specific addendum sent during onboarding covering payout calculation, clawback for chargebacks/refunds, DPDP data-processor responsibilities, and termination clauses. We do not require exclusivity — you can partner with other BSPs simultaneously.

Do I need a registered Indian business to apply?

For the Affiliate tier you only need a verified Indian bank account, UPI ID, and PAN. For Reseller and Solution Partner tiers we require a registered Indian business entity (Pvt Ltd, LLP, OPC, Proprietorship with GST, or Partnership) to issue GST-compliant invoices and execute the partner agreement.

Can I white-label RichAutomate for my agency clients?

Yes — the Solution Partner tier ships a fully white-label dashboard. You bring your domain, logo, brand palette, and custom subdomain (e.g. clients.youragency.in). Each end-client lives in an isolated tenant with its own DPDP / RBI / IRDAI posture. The underlying Meta Cloud API connection sits on your Meta Business Manager.

How long until my first payout?

Typical timeline: apply day 0 → onboarded day 1–2 → first SMB referred day 3–7 → SMB completes paid month day 30–37 → payout settles 7th of the following month. So most active partners receive their first Razorpay payout within 45–60 days of application.

Build a recurring revenue line on Indian WhatsApp.

Apply in two minutes. The RichAutomate Team reviews every application within one business day.

Apply to the Partner Program