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21–34%recovery rate
The best WhatsApp Business API
for India 2026.
The Wati / AiSensy / Interakt alternative built for Indian D2C, BFSI and healthcare. ₹0/mo platform fee, DPDP Act 2023 audit log, RBI Master Direction · IRDAI Cashless · AIGF · NHCX compliance — on the official Meta Cloud API v24.
+100100 free message credits on signup₹0 setup · GST invoice in INRMay 2026 Meta rate locked
14-day trial₹0 platform feeNo Meta card neededDPDP audit log included
CAMPAIGN · DIWALI
LIVE12,400
sends
98%
delivered
76%
read
28%
CTR
RA
RichBrand · Support
online · typing…
Today
Hey Anaya 👋 your order #R-2841 is packed and shipping today.
10:24
📦
Tap below to track live.Track shipment
Delhivery · IND8429301
10:24
Got it! Any chance I can change the address?
10:25
Yes — order's still in our warehouse. Send the new address and we'll update before pickup at 4 PM.
10:25
Automated
MESSAGES TODAY
8,42,910
+12% vs yesterday
RP
AM
VK
3 AGENTS · ONLINE
Open conversations47
Avg first response4m 12s
CSAT this week4.8 / 5
META TIER 3
Unlimited daily message capacity · GREEN quality
8.4L+
Sent today
60+
Brands
76%
Read rate
Quick answer
RichAutomate is the WhatsApp Business API platform built for Indian D2C, BFSI and healthcare brands in 2026. It runs on the official Meta Cloud API v24 with ₹0/mo platform fee, INR + GST invoicing, DPDP Act 2023 audit logging, and free migration from Wati, AiSensy, Interakt or Gupshup. Setup takes about 5 minutes.
[ TRUSTED BY ]184+ Indian D2C brands1M+ messages / month60+ BFSI & healthcare opsDPDP-ready since 2026
10,00,000+
Messages / month
184+
Indian D2C brands
₹0
Platform fee
24h
Migration support
WhatsApp Business API pricing · India 2026
PLATFORM FEE
₹0
per month · per tenant · forever
Wati ₹2,499/mo. AiSensy ₹1,500/mo.
RichAutomate ₹0/mo.
The lowest-cost Wati alternative and AiSensy alternative on the official Meta Cloud API. Pay only for messages — BYO Meta Cloud API + ₹0.10/msg flat, or all-inclusive INR with GST. Meta raised India marketing rates 10% on 1 Jan 2026; see your real per-message cost vs popular BSPs below.
[ INDIA-SPECIFIC COMPLIANCE / 06 ]
The only DPDP-compliant WhatsApp Business stack built for Indian regulation.
Every other Indian BSP is silent on regulation. We ship DPDP audit logs, RBI Master Direction recovery scripts, IRDAI cashless flows, AIGF gaming opt-outs, NHCX claim hand-offs and SEBI BRSR scope-3 trails — by default, no add-on tier.
DPDP Act 2023
Append-only consent ledger · purpose-binding · 72h breach trail
RBI Master Direction
Recovery scripts · 21-day grievance SLA · digital lending guardrails
IRDAI Cashless + NHCX
Cashless TAT trail · NHCX claim hand-off · pre-auth audit
AIGF · Section 194BA
RG opt-outs · TDS event log · self-exclusion enforcement
SEBI BRSR Scope-3
Per-message kWh · scope-3 attribution · disclosure-grade trail
FSSAI · CPA 2019
Cold-chain proofs · grievance redressal · CPA-grade evidence
Every other Indian BSP is silent on regulation. Read our 80+ deep-research articles →
Stop overpaying on WhatsApp
Get a 1-minute BSP audit on WhatsApp
Drop your WhatsApp number — we line-item your current Wati / AiSensy / Interakt invoice against May 2026 Meta India rates in under 60 seconds. India-hosted. DPDP-compliant. No sales pitch.
Quick setup
Migrate from Wati or AiSensy in 4 easy steps
Sign Up
Create your account and choose your preferred billing model.
Connect WABA
Link your WhatsApp Business Account in minutes.
Build Flows
Design your automation using our visual builder.
Go Live
Start broadcasting and watching your sales grow.
[ USE CASES / 06 ]
WhatsApp Business API
use-cases your team ships this week.
Concrete WhatsApp Business API use-cases real Indian D2C, BFSI, healthcare, edtech and ecommerce brands run on RichAutomate. Each one is a template + a flow + a number away.
AUTHENTICATION
OTP at ₹0.115
“Your RichBrand login OTP is 482910. Do not share with anyone. Valid for 5 minutes.”
99.4%delivery rate
SUPPORT
AI agent + human handoff
“I see your order is delayed. I've issued a refund + 15% credit for your next purchase. Anything else?”
4.2 minfirst response
CAMPAIGNS
Bulk broadcasts at scale
“Diwali campaign · 12,400 sends · CTR 28% · revenue ₹4.8L attributed”
124.8%CTR uplift vs SMS
FUNNELS
Lead-to-buyer flows
“Visual flow builder · keyword triggers · conditional branching · agent handoff · AI replies”
3.7×lead conversion lift
AGENCIES
Multi-tenant + Client Pay
“One dashboard · multiple WABAs · per-tenant billing · agency-wide analytics · GST invoicing”
₹0subscription floor
[ CAPABILITIES / 06 ]
Everything you need
to ship WhatsApp-first growth.
Built on Meta Cloud API v24. Laravel backend, Next.js frontend, Redis queues, WebSockets realtime. Your tenant, your data, your control.
01 / CAMPAIGNS
Bulk broadcasts at scale
CSV-driven campaigns with template variables, rate limiting, pause/resume, retry-failed. Tier 3 messaging capacity from day 1.
02 / FLOWS
Drag-and-drop chatbot builder
Keyword triggers, conditional branching, data-collection nodes, delays, AI replies, and agent handoff — all visual.
03 / INBOX
Shared team inbox
Realtime conversations over WebSockets with delivery + read receipts, agent assignment, tags, and media support.
04 / NATIVE FLOWS
In-WhatsApp full-screen forms
Flow JSON v7.1, encrypted endpoint_uri webhook, form-grade 60–85% completion rates.
05 / CALLING API
Assisted-voice via Calling API
Meta-verified data-only calls. No PSTN, no DLT. Tap-to-call from any utility template.
06 / MULTI-TENANT
Agency multi-tenant + dual billing
One dashboard, multiple WABAs, per-tenant Client Pay or SaaS Pay routing, GST invoicing in INR.
Unmatched flexibility
One platform.
Two billing engines.
Agency or enterprise — pick the billing model that fits your business logic. Switch per tenant. No other WhatsApp BSP in India offers both Client Pay and SaaS Pay on the same account.
[ REAL OUTCOMES / 03 ]
Indian operators ship real numbers
on the same Meta API.
Anonymised case studies from D2C, BFSI and healthcare operators running on RichAutomate. Same Meta Cloud API everyone uses — the difference is the platform underneath.
D2C BEAUTY
−16.2%
blended CAC
“WhatsApp moved from a support channel to the highest-margin acquisition surface in our P&L. The COD-confirm Native Flow paid for the engagement in 41 days.”
VP Marketing
Bengaluru D2C clean-beauty brand · ₹140 Cr ARR
Read full case study
BFSI · COOP BANK
+21%
loan disbursal conversion
“The append-only consent + message log exports to an RBI inspector in minutes. The 21% lift on loan conversion is what the CFO talks about — the audit trail is what lets me sleep.”
CIO
Mumbai multi-state cooperative bank · 47 branches
Read full case study
HEALTHCARE · LABS
−47%
call-centre load · ₹3.2 Cr/yr saved
“Patients get their report two minutes after the pathologist signs it. Support load fell 47% and we redeployed the workforce at cashless processing — DPDP compliance came for free.”
VP Marketing
Chennai diagnostic labs chain · 112 centres
Read full case study
[ AT SCALE ]
Enterprise-grade WhatsApp infrastructure.
Indian D2C pricing.
1M+
Messages routed every month on the official Meta Cloud API
₹21L+
Average annual saving switching to Client Pay at 1M-msg/mo volume
2.45×
Lead-to-customer conversion lift on WhatsApp vs SMS-callback funnels
0.115₹
Per-message utility rate — lowest published India 2026 unit cost
7-day
Free migration cutover from any Indian BSP. Zero production downtime
GREEN
WABA quality rating preserved end-to-end on dual-billing handover
Wati / AiSensy / Interakt / Gupshup / Karix
Full WhatsApp Business API pricing comparison.
Meta per-message rates are identical across BSPs. The only variable is platform fee and markup — line-itemed below.
| Cost component | RichAutomate | Typical Indian BSP |
|---|---|---|
| Marketing message | ₹0.8631 direct + ₹0.10 fee or ₹1.20 inclusive | ₹0.8631 + ₹0.15–0.30 markup |
| Utility message | ₹0.115 direct + ₹0.10 fee or ₹0.30 inclusive | ₹0.115 + ₹0.10–0.25 markup |
| Platform subscription | ₹0 minimum usage-only | ₹1,500–₹15,000 / month floor |
| Meta credit card | Optional (Client Pay) Not needed (SaaS Pay) | Usually required |
| Meta Native Flows | Included | Often add-on or higher tier |
| Custom chatbot flows | Visual builder included | Higher plan or separate product |
Meta per-message rates are published by Meta and identical across BSPs. Confirm current rates on business.whatsapp.com/pricing or read the full BSP scorecard.
Talk to the founder team
Send me the 7-day migration playbook
A founder-led 1-minute reply with the migration steps, template-approval timeline, your custom ROI at May 2026 Meta India rates and a 14-day pilot offer. DPDP-compliant. India-hosted. No spam.
No sales pitch · founder team
Talk to the founder team — book or drop your number.
Pick a slot — or we'll WhatsApp you back. We'll show you exactly how India 2026 regulation maps to your WhatsApp stack — DPDP audit log, RBI Master Direction, IRDAI Cashless, AIGF + 194BA — and where your current BSP leaves money or compliance gaps on the table.
- Founder-led — talk to the people who built it, not an SDR.
- India-specific — every demo is grounded in DPDP, RBI, IRDAI, AIGF & SEBI.
- Custom ROI at your monthly volume on May 2026 Meta India rates.
- Migration map — Wati / AiSensy / Interakt / Gupshup → 7-day plan.
Founder-led · 30 min
Talk to our founder team
30-min walkthrough of India regulation compliance + your WhatsApp setup. Founder-led, no sales pitch.
Frequently asked questions
In the Client Pay model, you connect your own Meta credit card to your WhatsApp Business Account. Meta bills you directly for conversation costs. We charge a flat usage fee of Rs. 0.10/0.20 per message for the platform's automation and infrastructure.
With SaaS Pay, we manage the Meta billing for you. You don't need to add a credit card to Meta. Instead, you top up your internal wallet on our platform, and we deduct a flat rate (Rs. 1.20 for Marketing, Rs. 0.30 for Utility) per message.
Yes, you can configure the billing model for each of your tenants/clients individually through the admin dashboard.