Two billing models.
One WhatsApp platform.
The only WhatsApp Business API platform for Indian D2C that lets you choose how you pay Meta.
Hold your own Meta credit card. Pay Meta's rate direct + ₹0.10/msg platform fee. Lowest unit cost.
We bill Meta. You pay inclusive: ₹1.20/marketing, ₹0.30/utility. No Meta card required.
Built on the official WhatsApp stack
Welcome back, Admin
Workspace Healthy
Messaging Analytics
API Status
Everything Indian D2C teams need to ship WhatsApp-first growth.
Built on Meta Cloud API v24. Laravel backend, Next.js frontend, Redis queues, Laravel WebSockets for realtime. Your tenant, your data, your control.
Bulk Broadcasting
CSV-driven campaigns with template variables, rate limiting, pause/resume, and retry-failed. Ships out at Tier 3 messaging capacity.
Visual Flow Builder
Drag-and-drop chatbot authoring with keyword triggers, conditional branching, data-collection nodes, delays, and agent handoff.
Shared Team Inbox
Realtime conversations over Laravel WebSockets with delivery and read receipts, agent assignment, and media support.
Meta Native Flows
Full-screen in-WhatsApp forms. Flow JSON v7.1, encrypted endpoint_uri webhook, form-grade 60-85% completion rates.
Developer API
Public REST API for send-template, send-campaign, send-message, create-contact, conversations, and messages. Key-gated.
Multi-Tenant Isolation
Application-layer tenant scoping on every domain table. Sanctum tokens, webhook signature verification, audit logs.
Get started in 4 easy steps
Sign Up
Create your account and choose your preferred billing model.
Connect WABA
Link your WhatsApp Business Account in minutes.
Build Flows
Design your automation using our visual builder.
Go Live
Start broadcasting and watching your sales grow.
One Platform.
Two Billing Engines.
Whether you're an agency or an enterprise, we have a billing model that fits your business logic perfectly.
Client Pay
Direct Meta billing. We provide the infrastructure; you manage the conversation costs directly with Meta.
- Flat platform usage fee: Rs. 0.10/msg
- Client manages Meta credit cards
- API-first campaign architecture
- Enterprise-grade security isolation
SaaS Pay
The "Hands-Off" experience. We manage Meta billing and conversation fees. You just top up your wallet.
- Inclusive pricing: Rs. 1.20/Marketing
- Utility messages at Rs. 0.30
- No Meta credit card required
- Real-time wallet & usage analytics
Cheapest path to WhatsApp,
at 2026 Meta India rates.
Meta raised India marketing rates 10% on 1 Jan 2026. Here is what each message actually costs you on RichAutomate vs the popular BSPs.
| Cost Component | RichAutomate | Typical Indian BSP |
|---|---|---|
| Marketing message | ₹0.8631 direct + ₹0.10 fee or ₹1.20 inclusive | ₹0.8631 + ₹0.15–0.30 markup |
| Utility message | ₹0.115 direct + ₹0.10 fee or ₹0.30 inclusive | ₹0.115 + ₹0.10–0.25 markup |
| Platform subscription | ₹0 minimum usage-only | ₹2,500–₹12,000 / month floor |
| Meta credit card | Optional (Client Pay) Not needed (SaaS Pay) | Usually required |
| Meta Native Flows | Included | Often add-on or higher tier |
| Custom chatbot flows | Visual builder included | Higher plan or separate product |
Meta per-message rates are published by Meta and identical across BSPs. The only variable is the BSP's platform fee and per-message markup. Confirm current rates on business.whatsapp.com/pricing.
Not ready to sign up?
Get a free audit.
Talk to our automation experts on WhatsApp. We'll map your current funnel, show you exactly where you're losing leads, and hand you a custom WhatsApp automation playbook. Zero cost. 30 minutes. Real revenue impact.
- Custom automation roadmap for your business
- ROI projection at current Meta 2026 rates
- Flow builder walkthrough with live examples
Get a Free
Automation Audit
Stop leaving revenue on the table. Get a custom roadmap to automate your growth.
Frequently asked questions
In the Client Pay model, you connect your own Meta credit card to your WhatsApp Business Account. Meta bills you directly for conversation costs. We charge a flat usage fee of Rs. 0.10/0.20 per message for the platform's automation and infrastructure.
With SaaS Pay, we manage the Meta billing for you. You don't need to add a credit card to Meta. Instead, you top up your internal wallet on our platform, and we deduct a flat rate (Rs. 1.20 for Marketing, Rs. 0.30 for Utility) per message.
Yes, you can configure the billing model for each of your tenants/clients individually through the admin dashboard.