Compliance · DPDP

WhatsApp opt-out that actually stops the messages

When a customer replies STOP — or any opt-out word you choose, in any language — RichAutomate opts them out instantly and blocks every future message to them, from campaigns, live chat, quick send, the API and flows. Blocked sends are not charged, and every change is written to a consent log.

STOP in any language Blocked everywhere Never charged

₹0 platform fee · official Meta WhatsApp Cloud API v24 · no card needed to start

Priya Sharma
Live Chat
STOP
⏸ Contact opted out · messages paused
🎉 Diwali sale — 50% off!
🔒 Not sent — contact has opted out
START
▶ Opted in again
📝 Consent log · opt_out 10:41 · opt_in 10:52
690+
businesses signed up
1,40,000+
messages billed
₹0
platform fee, always
14 days
free trial, no card
[ HOW IT WORKS ]

Live in three steps

1

Customer sends STOP

Default opt-out words include stop, unsubscribe, opt out and “band karo”. You can add your own in Settings, in Hindi, Gujarati or any language.

2

Every channel respects it

Campaigns, Live Chat, quick send, the developer API and automated flows all check consent before sending. Nothing goes out, and nothing is charged.

3

START brings them back

Opt-in words like start or subscribe re-enable messaging. Each opt-out and opt-in is logged with source and time.

[ WHAT YOU GET ]

Built for Indian operators

Protects your number

Messaging people who said STOP leads to blocks and reports, which lower your quality rating. Honouring it automatically removes that risk from your team’s hands.

Your keywords, any language

Replace or extend the default lists so the words your customers really type are caught.

Consent evidence for DPDP

An append-only consent log records who opted in or out, how and when — the record the DPDP Act expects you to keep.

No wasted spend

Sends to opted-out contacts are blocked before they reach Meta, so you never pay for them.

[ PRICING ]

Two billing models. ₹0 platform fee on both.

We pay Meta for you

Easiest
Utility message0.50
Marketing message1.50
Replies within 24 hoursfree

No card on Meta. One GST invoice from us. Recharge from ₹200.

I pay Meta

Our platform fee0.10 / message
Meta conversation chargesbilled to your card

Lowest cost at scale, with your own Meta billing.

Compare with Wati, AiSensy, Interakt or read the India BSP scorecard.

Frequently asked questions

What happens when a customer replies STOP on WhatsApp?+

They are opted out immediately. RichAutomate blocks all future messages to them — campaigns, live chat, quick send, API and flows — until they send an opt-in word such as START.

Which words count as opt-out?+

By default: stop, unsubscribe, opt out, optout, stop promo, band karo and bandh karo. You can replace or add words in Settings → Opt-out keywords.

Am I charged for messages to opted-out contacts?+

No. The send is blocked before it reaches Meta, so there is no charge.

Does this help with DPDP Act compliance?+

It covers the consent side: customers can withdraw consent by message, withdrawal takes effect immediately, and every change is logged. You still need a lawful purpose and notice for the data you collect.

Can a customer opt back in?+

Yes. Sending an opt-in word like START or subscribe re-enables messages, and the opt-in is logged too.

Set it up today — it takes minutes

14-day free trial · ₹0 platform fee · official WhatsApp Cloud API

DPDP-ready · data hosted in India