When a customer replies STOP — or any opt-out word you choose, in any language — RichAutomate opts them out instantly and blocks every future message to them, from campaigns, live chat, quick send, the API and flows. Blocked sends are not charged, and every change is written to a consent log.
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Default opt-out words include stop, unsubscribe, opt out and “band karo”. You can add your own in Settings, in Hindi, Gujarati or any language.
Campaigns, Live Chat, quick send, the developer API and automated flows all check consent before sending. Nothing goes out, and nothing is charged.
Opt-in words like start or subscribe re-enable messaging. Each opt-out and opt-in is logged with source and time.
Messaging people who said STOP leads to blocks and reports, which lower your quality rating. Honouring it automatically removes that risk from your team’s hands.
Replace or extend the default lists so the words your customers really type are caught.
An append-only consent log records who opted in or out, how and when — the record the DPDP Act expects you to keep.
Sends to opted-out contacts are blocked before they reach Meta, so you never pay for them.
No card on Meta. One GST invoice from us. Recharge from ₹200.
Lowest cost at scale, with your own Meta billing.
Compare with Wati, AiSensy, Interakt or read the India BSP scorecard.
They are opted out immediately. RichAutomate blocks all future messages to them — campaigns, live chat, quick send, API and flows — until they send an opt-in word such as START.
By default: stop, unsubscribe, opt out, optout, stop promo, band karo and bandh karo. You can replace or add words in Settings → Opt-out keywords.
No. The send is blocked before it reaches Meta, so there is no charge.
It covers the consent side: customers can withdraw consent by message, withdrawal takes effect immediately, and every change is logged. You still need a lawful purpose and notice for the data you collect.
Yes. Sending an opt-in word like START or subscribe re-enables messages, and the opt-in is logged too.
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