WhatsApp ROI Calculator India 2026
Enter your monthly broadcast volume, AOV, and conversion rate. We'll show projected revenue, gross profit, ROI %, and payback period — instantly. Report sent to your WhatsApp.
Your WhatsApp numbers
Broadcasts + flows + utilities combined
Average ₹ per order from your store
% of messages that lead to an order (typical 1.5–6%)
% of revenue you keep after COGS
₹0.10 RichAutomate · ₹0.18 Wati · ₹0.20 Gupshup
Frequently asked questions
How is WhatsApp ROI calculated?+
ROI = (Revenue from WhatsApp − WhatsApp cost) ÷ WhatsApp cost × 100. We multiply your monthly broadcast volume by the read rate, the click-to-conversion rate you enter, your AOV (average order value), and your gross margin to get gross profit. WhatsApp cost combines Meta per-message rates (₹0.8631 marketing / ₹0.115 utility for FY26) and your BSP markup. The result is your monthly ROI percentage and payback period in days.
What are realistic conversion rates for WhatsApp broadcasts in India?+
For Indian SMBs in 2026, opt-in WhatsApp broadcasts typically see 92–98% delivery, 70–85% read rate, and 4–12% click-through to product. End-to-end order conversion sits between 1.5% (cold reactivation) and 6% (abandoned cart with deep discount). D2C brands with strong segmentation often exceed 8%. The calculator defaults to 3% to stay conservative.
Does the calculator include Meta GST and platform fees?+
Yes. We include 18% GST on top of the Meta India per-message rate, plus your platform markup. RichAutomate is benchmarked at ₹0/mo platform subscription and ₹0.10/msg flat markup — change the markup field if you are on Wati, AiSensy, Interakt, or Gupshup to compare like-for-like.
Why do I need to give my WhatsApp number to see the report?+
We send the full PDF projection to your WhatsApp instantly so you can share it with your finance/founder team. We never spam — you can opt-out by replying STOP. Your data is stored in India and processed under DPDP 2023.
What payback period is good for a D2C brand?+
For Indian D2C, anything under 30 days from a single WhatsApp broadcast cycle is excellent. Most SMBs we onboard see payback within the first 3–7 days because WhatsApp marketing costs less than ₹1/message while average order values sit at ₹600–₹2,500. The calculator shows you exactly how many days your current setup needs.