Plans start at AED 33 per month, credited back to your wallet. Meta bills you directly at cost, and RichAutomate adds only AED 0.0073 per message and AED 0.0147 per 24-hour window. No setup fee, no markup, no contract.
Send campaigns & auto-reply on 1 number
AED 33 / month
$9 USD · full amount credited to your wallet
Everything in Starter, plus campaigns, automation & the API
AED 55 / month
$15 USD · full amount credited to your wallet
Everything in Pro, plus your brand & client accounts
AED 70 / month
$19 USD · full amount credited to your wallet
Meta sets the rate by message category and charges it to your card. These are Meta's October 2026 rates for UAE recipients in dirhams. RichAutomate's fee is the same for every category.
| Category | Meta (to your card) | RichAutomate |
|---|---|---|
| Marketing | AED 0.2115 | AED 0.0073 |
| Utility | AED 0.0577 | AED 0.0073 |
| Authentication (OTP) | AED 0.0577 | AED 0.0073 |
| Service reply | Free inside the 24-hour window | AED 0.0073 |
Plus AED 0.0147 per 24-hour conversation window you open. Converted at AED 3.6725 per US dollar. Rates exclude VAT.
Run your own numbers in the WhatsApp pricing calculator by country.
Every provider sends through the same Meta Cloud API at the same Meta rates. What changes is what the provider adds on top. Here is how our model compares with the plan-plus-markup model most resellers use. For named comparisons, see Wati vs RichAutomate, SleekFlow vs RichAutomate and Interakt vs RichAutomate.
| RichAutomate | Typical reseller | |
|---|---|---|
| Meta message charges | Billed by Meta to your own card, at cost | Often resold with a markup per message |
| Platform fee per message | AED 0.0073 per message | Bundled into the marked-up rate |
| Monthly plan | From AED 33, credited to your wallet | Monthly plan on top of usage |
| Setup fee | None | Sometimes charged |
| Contract | Monthly, cancel anytime | Annual billing often required for the best price |
With RichAutomate you pay a plan from AED 33 per month, plus AED 0.0073 per message and AED 0.0147 per 24-hour conversation window. Meta charges its own rate for UAE recipients (about AED 0.212 per marketing message and AED 0.058 per utility or authentication message) straight to your card, with no markup from us.
Yes. Every price on this page is in UAE dirhams, converted from our US dollar price list at the fixed central-bank peg of AED 3.6725 per dollar. Your RichAutomate wallet is charged in US dollars, so the dirham amount on your card statement matches these figures.
No. Outside India we only offer Client Pay: Meta bills your business directly, at Meta’s own rate, on the card in your Meta Business Manager. RichAutomate earns only the plan and the small per-message and per-window fees shown here.
Your plan fee is credited to your RichAutomate wallet. Per-message and per-window fees are then taken from that balance, so the plan is not an extra cost on top of usage.
No. There is no setup fee and no lock-in. Plans are monthly and you can cancel at any time.
Meta does not charge for free-form service replies sent inside the 24-hour customer service window. RichAutomate’s AED 0.0073 per-message fee applies to every message you send.
Yes, as long as it can receive an SMS or voice call for verification. A number already on the WhatsApp Business app can be moved to the API, or kept on the app alongside the API with coexistence. Book a demo and we will check your number with you.
Selling outside the UAE too? See USD pricing for every market or WhatsApp API pricing by country 2026.