Built for Indian businesses · DPDP-ready · Meta Cloud API v24
Custom WhatsApp
Solution, built in 14 days.
Tell us what your business needs on WhatsApp — abandoned-cart recovery, RBI-compliant reminders, NHCX claim status, AI lead qualification, anything. A solutions engineer scopes + quotes + ships it in 14 calendar days. ₹0 platform fee after launch.
✓24-hr response SLA✓Fixed-price quote✓No platform fee✓Meta Cloud API v24✓DPDP-compliant✓You own the WABA
Get a custom scope + quote
Solutions engineer replies on WhatsApp within 24 hours.
Built on Meta Cloud API · Tech Provider·DPDP Act 2023 ready·RBI · IRDAI · NHCX aligned·India-hosted · Mumbai region·250+ Indian businesses shipped
What we build for you
Industry-specific, not generic.
Off-the-shelf BSPs hand you a UI and ask you to figure it out. We hand you a working system for your exact use case.
🛍️
D2C / E-commerce
- →Abandoned-cart recovery flow
- →Order tracking + COD confirm
- →WhatsApp Shop catalog sync
- →Post-purchase review collection
+18-32% recovered revenue
🏦
BFSI / Fintech
- →RBI-compliant collection reminders
- →EMI due alerts + payment link
- →KYC document collection
- →NACH mandate confirmation
-40% NPA recovery cost
🎓
EdTech / Coaching
- →Lead nurture · cold to demo
- →Live class reminders
- →Assignment delivery + tracking
- →Parent progress updates
3× demo-show rate
🏥
Healthcare / Diagnostics
- →NHCX FHIR claim status
- →Appointment + report delivery
- →Insurance pre-auth
- →Prescription refill reminders
92% report-pickup time
🏘️
Real Estate / PropTech
- →Site-visit booking flow
- →Project gallery + brochure send
- →EMI calculator link
- →Re-engagement after visit
+45% qualified-lead rate
⚡
SaaS / B2B
- →Trial-to-paid nurture
- →Onboarding checklist
- →Renewal + dunning flows
- →CSAT + feedback capture
2.1× activation rate
14-day build, no surprises
Day 1 brief → Day 14 live traffic.
Fixed timeline. Fixed price. Weekly progress demos.
1
Day 1
Discovery call
30-min WhatsApp call to lock scope, flows, integrations.
2
Day 2-3
Meta WABA setup
Display name approval, business verification, phone number provisioning.
3
Day 4-6
Flow build
Visual flows wired in our builder. Templates drafted + submitted to Meta for approval.
4
Day 7-9
Integration
Shopify / Razorpay / Zoho / your CRM / payment gateway / NHCX / custom webhook.
5
Day 10-12
UAT
You test from your phone. We fix. Repeat until green.
6
Day 13-14
Go live
Switch traffic. Train your team. We stay on-call 7 days post-launch.
Illustrative scenarios
What a custom build is scoped to move.
Representative scenarios, not specific named customers — verticals, figures and build timelines are illustrative of how these builds are scoped, not a record of delivered results.
D2C beauty · ₹22cr ARR
Abandoned-cart + post-purchase review
Cart-recovery and review-request flows running on utility templates
4-day build · Shopify + Razorpay + Zoho
Cooperative bank · ₹600cr AUM
RBI-compliant collection reminders
Collection reminders inside RBI Fair Practices Code calling hours, with an exportable audit trail
11-day build · NACH + payment gateway + audit logs
Diagnostic lab chain · 14 centres
Appointment + NHCX claim + report delivery
92% same-day report pickup · 3× reduction in front-desk calls
9-day build · NHCX FHIR + LIS integration
Transparent pricing
Build fee starts at ₹39,000. Then only Meta usage.
Wati charges ₹2,499 to ₹6,999 every month forever. AiSensy charges ₹999 to ₹2,799 + per-conversation markup. RichAutomate charges a one-time build fee, then ₹0 platform fee. You pay only what Meta charges — ₹0.10 per message + ₹0.20 per 24-hr window.
See full pricing →| Tier | Scope | Build fee |
|---|---|---|
| Starter | 3 flows · 1 integration | ₹39,000 |
| Growth | 10+ flows · CRM + payment | ₹79,000 |
| Pro | AI agents · multi-language | ₹1,49,000 |
| Enterprise | NHCX / RBI / IRDAI grade | Custom |
Frequently asked
Questions before you brief us.
How is this different from buying off-the-shelf software?+
Off-the-shelf BSPs (Wati, AiSensy, Interakt) give you a generic UI and ask you to figure out flows. We build the exact flows your business needs — abandoned cart for Shopify, NHCX claim status for healthcare, RBI-compliant reminders for NBFCs — and hand over a working system on day 14. You only pay Meta usage. No platform monthly fee.
How much does a custom WhatsApp solution cost in India?+
One-time build fee starts at ₹39,000 for a 3-flow setup (e.g., abandoned cart + OTP + post-purchase). Mid-complexity builds (CRM sync + payment + 10+ flows) land between ₹79,000 and ₹1,49,000. Enterprise (NHCX/RBI/IRDAI compliance + custom AI agents) is quoted after scoping. After go-live you pay only Meta usage — ₹0.10 per message + ₹0.20 per 24-hr conversation window. Zero platform monthly fee on RichAutomate.
How long does a custom build really take?+
Standard timeline is 14 calendar days from signed brief to live traffic. Meta verification takes 3-5 days inside that window. If your business is already Meta-verified or you have an existing WABA we can ship in 7 days.
Will the solution be DPDP-compliant?+
Yes. Every build ships with consent capture, opt-out flows, data-retention TTLs, DPDP-grade privacy policy generator output, audit logs, and signed unsubscribe URLs. We are India-hosted (Mumbai region). Free DPDP Act 2023 audit included with every project.
What integrations do you support?+
Shopify, WooCommerce, Razorpay, Zoho CRM, HubSpot, Salesforce, Zoho Books, Tally, NHCX/FHIR (healthcare), NACH/UPI/payment gateways, custom REST/webhook endpoints, Google Sheets, Notion, Airtable, ChatGPT/Claude AI agents. If your stack has an API we can wire it.
Do you offer ongoing support after launch?+
Yes. 7 days post-launch support is included. Beyond that you can opt for monthly maintenance (₹4,500/month — covers template re-approvals, flow tweaks, monitoring, 24-hr WhatsApp support) or just pay-as-you-go for changes.
Can you migrate us from Wati / AiSensy / Interakt / Gupshup?+
Yes. Migration is free. We replay your existing templates, port your contact list, mirror your flows, and run a parallel cutover so you never lose a message. Avg migration window: 7 days.
Who owns the WhatsApp Business Account after build?+
You do. The WABA is registered on your business name and Meta verification token. RichAutomate is only your tech partner. If you ever leave, your WABA, templates, contacts, and flows go with you. No lock-in.
Do you build AI agents inside WhatsApp?+
Yes. We integrate Claude, GPT-4o, or Gemini for: smart FAQ resolution, lead qualification, appointment booking, support triage, multilingual chat (Hindi/Tamil/Telugu/Bengali/Marathi/Gujarati), and RAG over your docs. Pricing depends on monthly token volume — typically ₹2 to ₹8 per AI conversation.
How do I get started?+
Fill the form on this page or WhatsApp +91 74349 01027. A solutions engineer (not a salesperson) will reply within 24 hours with: a scoped build plan, fixed-price quote, go-live date, and the next 3 steps. No deck. No NDA gymnastics. Straight to the build.
Ship in 14 days. Or stay stuck for months.
Stop comparing 6 BSPs on G2. Tell us what you want built. We quote in 24 hours. We ship in 14 days. You own the WABA forever.
[email protected] · +91 74349 01027 · 24-hour response SLA