Flows · No code

WhatsApp auto reply that answers customers 24×7

In RichAutomate you set up a WhatsApp auto reply in three steps: choose a trigger (a keyword like “price”, or any message), add the reply with up to three buttons, and publish. Customers get an instant answer at 3 AM, and chats go to your team when they ask for a person.

Start 14-day free trial See pricing

Keyword or any message Buttons, PDFs, forms After-hours replies

₹0 platform fee · official Meta WhatsApp Cloud API v24 · no card needed to start

Neha Gupta

Live Chat

3:02 AM

price

Namaste! 👋 Kya dekhna chahenge?

Price list

Demo book karo

Agent se baat

Price list

📄 Price-list.pdf

🤖 Auto-reply · Flow: Price enquiry

690+

businesses signed up

1,40,000+

messages billed

₹0

platform fee, always

14 days

free trial, no card

[ HOW IT WORKS ]

Live in three steps

Choose the trigger

In the Starting Step pick Specific Keywords (price, rate, hi), Any Message, a reply to a WhatsApp template, a schedule, or an incoming webhook.

Build the reply

Add a Text + Button message, a PDF or image, a list menu, or questions that save the answers to the contact. Business Hours sends a different reply when you are closed.

Test, then publish

Run the whole flow in the test console — nothing is sent to WhatsApp — then press Publish Flow. It is live on your number instantly.

[ WHAT YOU GET ]

Built for Indian operators

Keyword or any-message replies

Answer the questions customers actually type — in Hindi, Hinglish or English — instead of one fixed away message.

Buttons, files and forms

Quick-reply buttons, list menus, PDFs, images and data collection, all without code.

After-hours routing

Business Hours sends “our team replies at 10 AM” when you are closed and hands the chat to an agent when you are open.

Add AI when you are ready

Swap a fixed reply for an AI Chat step grounded in your price list and FAQ, with a fallback to your team.

[ WHO USES IT ]

Same feature, different playbooks

Retail price enquiries

Instant price list and a demo-booking form for every “price?” message.

Read the playbook

Clinic appointment requests

Collect name and preferred slot after hours; staff confirm in the morning.

Read the playbook

Restaurant menus and timings

Menu PDF, timings and a table-booking button on “hi”.

Read the playbook

[ PRICING ]

Two billing models. ₹0 platform fee on both.

We pay Meta for you

Easiest

Utility message₹0.50

Marketing message₹1.50

Replies within 24 hoursfree

No card on Meta. One GST invoice from us. Recharge from ₹200.

I pay Meta

Our platform fee₹0.10 / message

Meta conversation chargesbilled to your card

Lowest cost at scale, with your own Meta billing.

Compare with Wati, AiSensy, Interakt or read the India BSP scorecard.

Frequently asked questions

How do I set up an auto reply on WhatsApp Business?+

Create a flow, set the Starting Step to the keywords you want (or Any Message), add a Text + Button reply, test it and press Publish Flow. No coding is needed.

Is this different from the WhatsApp Business app away message?+

Yes. The app sends one fixed greeting or away message. Here each keyword can have its own reply, with buttons, files, questions and routing to your team.

Can the auto reply work only outside business hours?+

Yes. Add a Business Hours step: when you are open the chat goes to an agent, when you are closed the customer gets your after-hours message.

Do auto replies cost money?+

Replies inside the 24-hour customer-service window are free with SaaS Pay. There is no monthly platform fee.

Will the bot keep replying when my team is chatting?+

No. When an agent replies in Live Chat, the automation pauses for that conversation so the bot and the agent never talk over each other.