RichAutomate Flow Builder is a no-code visual canvas for WhatsApp automation — drag, drop, connect 15 node types and ship in hours instead of weeks. Built for Indian growth, marketing, support, and ops teams running campaigns at scale on WhatsApp Cloud API. Used by D2C brands, fintech, SaaS, EdTech, healthcare, and B2B services across India.
What the Flow Builder does
Build conversational flows by dragging nodes onto an infinite canvas — interactive messages, AI chatbots, intent routers, Google Sheets sync, payment links, webhooks, agent handoffs, conditions, delays, tags, attributes, templates. Connect them with edges, configure each inline, save, ship. Live preview, version history, and a tested execution engine (`FlowExecutionService`) that handles retries, queued delays, and 24-hour session windows.
15 node types shipped
| Category | Nodes |
|---|---|
| Actions | Interactive Message, Media Message, List Menu, Data Collection, Send Template |
| Logic | Set Attribute, Apply Tag, Condition, Wait / Delay |
| AI | AI Chatbot, AI Pathway (intent routing) |
| Integrations | Webhook, Google Sheets |
| Advanced | Live Agent Handoff, Payment (Razorpay) |
Real Indian cohort numbers
| Metric | Pre-flow-builder ops | RichAutomate Flow Builder |
|---|---|---|
| Time to ship new automation | 5-12 days (dev) | 30 min (marketing team) |
| Campaigns shipped / month | 2-4 | 14-22 |
| Flow-failure rate | 12% | 1.4% |
| Engineering hours / quarter | 320 | 40 |
Industries using it
- D2C — cart-abandon, upsell, post-purchase NPS, loyalty tier flows.
- BFSI — KYC, EMI reminders, OTP, fraud-alert flows.
- EdTech — admissions, fee reminders, parent-teacher comms.
- Healthcare — appointment booking, lab-result delivery, post-visit care.
- SaaS — trial onboarding, demo scheduling, churn-save flows.
How it works (3 steps)
- Open Automations → New Flow and pick a trigger.
- Drag nodes onto canvas, connect with edges, configure inline.
- Hit Publish — runs immediately on inbound webhooks + scheduled campaigns.
vs alternatives
| Capability | RichAutomate | Wati | Aisensy | Interakt |
|---|---|---|---|---|
| Node count | 15+ (incl. AI Pathway, Google Sheets, Razorpay) | 10 | 8 | 9 |
| AI Pathway routing | Yes (LLM intent classifier) | No | No | No |
| BYOK AI | Yes | No | No | No |
| Razorpay paymentLink | Native | Add-on | Add-on | Manual |
| Multi-region WABA routing | Yes | No | No | No |
Pricing
Flow Builder is included in every RichAutomate plan starting ₹999/month. AI nodes require the ₹2,000/month AI feature add-on.