Free interactive tool · FY26 Meta India rates

WhatsApp Business API Cost Calculator India 2026

Drag the sliders. See your real monthly bill on Wati, AiSensy, Interakt, Gupshup and Karix versus RichAutomate. Get a personalised savings PDF on WhatsApp in 60 seconds.

DPDP-compliant · India-hosted Personalised PDF on WhatsApp No credit card · ₹0 to use

Your monthly volume

1,00,000
Order updates, shipping pings, invoices
10,0005,00,000
50,000
Promos, broadcasts, re-engagement
5,0005,00,000
20,000
Login OTP, 2FA, password reset
1,0001,00,000
Rates: Meta India FY26 — marketing ₹0.8631, utility ₹0.115, auth ₹0.115. Service messages inside the 24h customer-care window are free. Excludes GST. BSP fees verified May 2026 against published India pricing pages.
You're losing this much on Wati
₹79,200 / year
₹6,600/month would stay in your bank if you switched from Wati to RichAutomate (Client Pay). Payback on the migration effort: under 1 month.

Total monthly cost (INR, excl. GST)

Live · updates as you drag
  • RichAutomate (Client Pay) Cheapest₹73,955
    ₹0 fixed + ₹73,955 usage
    Meta billed direct · flat ₹0.10/msg platform fee
  • AiSensy₹74,954
    ₹2,399 fixed + ₹72,555 usage
  • Interakt₹80,454
    ₹2,499 fixed + ₹77,955 usage
  • WatiYou're here₹80,555
    ₹4,100 fixed + ₹76,455 usage
  • Gupshup₹85,355
    ₹4,000 fixed + ₹81,355 usage
  • Karix₹1,02,455
    ₹15,000 fixed + ₹87,455 usage
Current
₹80,555/mo
Recommended
₹73,955/mo
Savings
₹6,600/mo
Annual savings
₹79,200/yr
We picked RichAutomate (Client Pay) as your best-fit RichAutomate route at this volume mix. The other route (RichAutomate (SaaS Pay) · ₹96,000/mo) only wins for marketing-heavy spend or when GST-inclusive single-invoice billing is needed — we hide it here so the chart shows only the route you should actually move to.
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Your D2C vs Wati cost breakdown, template-category benchmarks, conversation-pacing tips and a step-by-step migration plan — PDF to your inbox + WhatsApp ping within 60 seconds.

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[ FAQ ]

Cost calculator questions, answered.

Why is RichAutomate cheaper than Wati, AiSensy or Interakt?

Most Indian BSPs run a SaaS subscription floor of ₹2,499–₹4,000/month plus a 10–20% per-message markup over the Meta base rate. RichAutomate has ₹0 subscription floor on both billing models. On Client Pay your Meta bill goes straight to your card and we add a flat ₹0.10/msg platform fee. On SaaS Pay we bundle Meta + platform into an inclusive INR rate (₹1.20 marketing, ₹0.30 utility/auth). Either way you pay only for what you send.

What is Meta pass-through pricing for WhatsApp India?

Meta India FY26 rates are per-message conversation-based pricing: ₹0.8631 marketing, ₹0.115 utility, ₹0.115 authentication, and ₹0 for service messages inside the 24-hour customer-care window (excluding GST). Pass-through means your BSP charges you exactly what Meta charges them, with no hidden markup on the Meta line item — only an explicit platform fee on top. RichAutomate Client Pay is fully pass-through.

How is the personalised PDF report different from the live calculator?

The on-page calculator gives you live numbers. The PDF report adds template-category benchmarks for your industry, conversation-pacing tips to keep more replies inside the free 24h window, a side-by-side migration plan from your current BSP, and a negotiation cheatsheet you can take into a Wati / AiSensy renewal call. It is delivered to your WhatsApp number within minutes.

Is conversation-window optimisation real or marketing fluff?

It is real and measurable. When a customer messages you first, Meta opens a free 24-hour customer-care window in which all your non-template (free-form) replies are ₹0. By rerouting utility messages (order updates, shipping pings) to fire only after a customer-initiated session, brands routinely cut their utility bill by 20–35%. The calculator models a conservative 25% reduction when the toggle is on.

Will my WhatsApp number be misused if I submit it?

No. Under the DPDP Act 2023 we collect a single-use consent for delivering this PDF report and contacting you about WhatsApp Business tooling. You can withdraw consent any time by replying STOP on WhatsApp or emailing [email protected]. We do not sell or share your number with third parties, and the data is stored on India-hosted infrastructure.

Stop overpaying on platform fees.

14-day free trial. ₹0 setup. ₹0 platform fee floor. Official Meta Cloud API. GST INR invoicing. Switch from Wati / AiSensy / Interakt without losing templates, flows or quality rating.

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