If you searched Wati vs RichAutomate pricing in India 2026, the short answer is this: Wati starts at ₹2,499 per month plus Meta conversation charges, and that monthly platform fee compounds to ₹30,000 to ₹84,000 a year before you send a single message. RichAutomate ships at ₹0 platform fee with two transparent usage models — Client Pay (₹0.10 per message, Meta billed directly to you) or SaaS Pay (₹1.20 per marketing conversation and ₹0.30 per utility or authentication conversation, all-in). A 14-day free trial with 100 free credits is included. Below is the honest, line-item decoded comparison most Indian SMB buyers don't see until the second invoice lands.
Wati 2026 India Pricing — Tier by Tier
Wati publishes four India tiers on wati.io/pricing as of mid-2026. Normalised to monthly INR with annual billing discount applied:
| Plan | Platform fee ₹/mo | Conversations included | Agent seats | Overage ₹/conv |
|---|---|---|---|---|
| Growth | ₹2,499 | 1,000 service | 5 | ₹2.40 |
| Pro | ₹4,999 | 5,000 service | 10 | ₹1.80 |
| Business | ₹7,999 | ~15,000 service | Unlimited | ₹1.40 |
| Enterprise | ₹25,000+ | Negotiated | Unlimited | Negotiated |
Three things the public page doesn't make obvious. One, included conversations counts service (free-tier) only — utility (₹0.125 per conversation) and marketing (₹0.78 per conversation) bill on top. Two, the per-conversation overage rate of ₹1.40 to ₹2.40 is a 12x markup over what Meta itself charges Wati at wholesale (₹0.115 for India utility). Three, agent seat #6 onwards is billed at ₹400 to ₹600 per seat per month on the Growth tier.
RichAutomate 2026 Pricing — Two Honest Models
No tier. No platform fee. No setup fee. Two usage models, pick what works for your accounting:
| Model | Setup | Monthly floor | Per-message cost | Meta cost |
|---|---|---|---|---|
| Client Pay | ₹0 | ₹0 | ₹0.10 per message | Meta bills you directly via Meta Business Manager |
| SaaS Pay | ₹0 | ₹0 | ₹1.20 marketing · ₹0.30 utility/auth | Inclusive — we pay Meta on your behalf |
Plus a 14-day free trial with 100 free credits at signup, GST invoice via Razorpay, full DPDP Act 2023 audit logs, visual flow builder, multi-agent inbox, template approval workflow, and embedded signup for fresh WABA registration. The same Meta Cloud API v24.0 every BSP uses. Same green tick eligibility. Same template approvals. The only thing that's missing is the ₹2,499 to ₹7,999 monthly tax.
The 25,000 Conversation Math — Real Numbers
An Indian D2C brand or EdTech doing 25,000 conversations per month (15,000 utility + 8,000 service + 2,000 marketing — a typical blended mix) pays the following on each platform:
| Cost line | Wati Pro | RichAutomate (SaaS Pay) |
|---|---|---|
| Platform fee | ₹4,999 | ₹0 |
| Utility overage (10,000 × ₹1.40) | ₹14,000 | ₹0 |
| Marketing (2,000 × ₹1.10 BSP rate) | ₹2,200 | ₹0 |
| Agent seats (8 extra × ₹500) | ₹4,000 | ₹0 |
| AI add-on | ₹2,499 | Included |
| Utility 15,000 × ₹0.30 | — | ₹4,500 |
| Marketing 2,000 × ₹1.20 | — | ₹2,400 |
| Service 8,000 × ₹0 | — | ₹0 |
| Monthly total | ₹27,698 | ₹6,900 |
| Annual cost | ₹3,32,376 | ₹82,800 |
Cohort benchmark — 14 Indian D2C brands migrated from Wati to RichAutomate (Q1 FY26). Average monthly Wati bill before migration: ₹14,200. Average bill after migration: ₹4,800. Average annual saving: ₹1,12,800 per brand. Migration time: 3 working days. Zero downtime. WhatsApp number, green tick, templates, contact list — all retained because the WhatsApp Business Account (WABA) belongs to your business on Meta Business Manager, not to Wati. Wati is the BSP attached to your WABA; reassignment is a documented Meta workflow taking ~4 business hours of administrative time.
Get a 1-minute BSP audit on WhatsApp
Drop your WhatsApp number — we line-item your current invoice against Meta India rates in under 60 seconds. India-hosted, DPDP-compliant.
Feature Parity — What You Get on Each
| Capability | Wati Pro | RichAutomate |
|---|---|---|
| Visual flow builder | ✓ | ✓ |
| Multi-agent inbox | ✓ (10 seats cap) | ✓ (unlimited) |
| Template management | ✓ | ✓ |
| Broadcast scheduler | ✓ | ✓ |
| Shopify webhook native | ✓ | ✓ |
| Razorpay payment-link node | — | ✓ native |
| Hindi + 21 Indian language templates | Partial | All 22 official |
| DPDP audit log export | — | ✓ CSV |
| Embedded Meta signup | ✓ | ✓ |
| Green tick application support | ✓ (paid handholding) | ✓ included |
| Founder-direct WhatsApp line | — | ✓ first 90 days |
| Annual contract lock-in | Auto-renew unless cancelled 30 days prior | None — monthly · cancel anytime |
When Wati Still Makes Sense
This piece isn't a hit-job. Wati is a legitimate BSP and there are real scenarios where it earns its premium pricing. If your business runs more than 50,000 conversations a month, has a 6+ person CX team that needs polished role-based inbox routing, requires a specific Wati-only deep CRM integration (Zoho or HubSpot field-level sync) that you can't rebuild via webhooks, or values a 24/7 phone support SLA with a named account manager, Wati Pro or Business probably justifies the platform fee. The ratio of platform fee to actual Meta conversation cost stops being painful around the 80,000+ conversation per month volume.
For everyone else — most Indian D2C brands ₹1-50 cr revenue, EdTech coaching centers under 50 employees, healthcare clinics 3-15 branches, NBFCs under ₹100 cr AUM, real-estate brokers post-RERA, B2B SaaS doing ₹1-10 cr ARR — the ₹2,499 to ₹7,999 monthly tax is a self-imposed cost on a working business.
How to Migrate from Wati in 3 Working Days
The migration is non-disruptive because WABA portability is a Meta-enforced right, not a Wati permission. The five steps:
- Export from Wati — contacts CSV, template list, flow JSON or screenshots, conversation history ZIP, billing invoices for ITC. Allow 1-2 days.
- Sign up on RichAutomate — richautomate.in/register · email + phone · no card required for the 14-day trial.
- Re-submit templates against your WABA on RichAutomate — Meta auto-approves identical templates in 6 to 24 hours since the content is unchanged.
- BSP reassignment via Meta tech provider switch flow — administrative paperwork RichAutomate files on your behalf as part of the free migration offer.
- Cut over your number with zero downtime — green tick stays, message history is preserved via the export, phone number is preserved.
Average migration time: 3 working days. We've done this for 14 D2C brands, an EdTech coaching chain in Indore, a diagnostic lab chain in Bengaluru, and a microfinance NBFC in Tamil Nadu over the last 4 months. The pattern is identical regardless of vertical.
FAQ — Wati vs RichAutomate India 2026
Quick answers below. Detailed FAQ schema at the foot of the page.
- Yes, RichAutomate is a directly registered Meta Tech Provider on Meta Cloud API v24.0. Not a Wati reseller.
- Yes, you keep your WhatsApp number, green tick, and approved template library when you migrate.
- No, RichAutomate is not a freemium trick — the ₹0 platform fee is the entire pricing. Revenue comes from per-message margin (Client Pay) or all-in pricing (SaaS Pay).
- The 14-day free trial includes 100 free credits to send your first messages without entering payment details.
- DPDP Act 2023 compliance is built in — India-hosted Mumbai region, consent capture, opt-out audit logs, breach notification SOPs.
Related reading: Wati vs Gupshup pricing decoded.
Start a 14-day free trial · 100 free credits · ₹0 setup
Stop paying ₹27,000 a month for a dashboard. RichAutomate ships ₹0 platform fee + ₹0 setup + ₹0 monthly floor. Client Pay at ₹0.10 per message (Meta direct to your account) or SaaS Pay at ₹1.20 marketing + ₹0.30 utility/auth (all-in). Free migration from Wati in 3 working days · we file the Meta paperwork · zero downtime · WABA + green tick + phone number all preserved. 14-day trial · 100 free credits · GST invoice · Razorpay billing · DPDP-compliant. Start free trial →