If you searched AiSensy vs RichAutomate pricing in India 2026, here is the honest answer a sales call skips: AiSensy runs a fixed monthly platform subscription — a ₹999 headline that is billed annually and gates green-tick help, agent seats and retargeting behind higher tiers — while RichAutomate charges ₹0 platform, ₹0 setup and ₹0 minimum, then just ₹0.10 per message (Client Pay) or ₹1.20 marketing / ₹0.30 utility all-in (SaaS Pay). The fixed subscription only pays off at very high volume; for a low-to-mid-volume Indian SMB the zero-platform model is cheaper and carries no annual lock-in. This is the line-item decode. Shortlisting more BSPs? Compare the Gupshup decode and the Wati decode too.
AiSensy 2026 India Pricing — What the Plan Card Actually Charges
AiSensy publishes a clean tier card, which is genuinely a point in its favour. The catch is in the fine print: the low headline price is billed annually, and the features an Indian SMB actually needs at scale — green-tick application help, extra agent logins, click-to-WhatsApp ad retargeting, and higher API throughput — sit on the Pro and Enterprise tiers. Meta's per-conversation charges are billed on top at actuals. Figures below are publicly listed / illustrative for 2026 — verify current rates on AiSensy before you sign.
| Plan | Platform fee (billed annually) | Agents | Green tick help | Meta conversation cost |
|---|---|---|---|---|
| Basic | ~₹999 / mo | Limited | Not included | Passed through at Meta actuals |
| Pro | ~₹2,399 / mo | More seats | Included (assisted) | Passed through at Meta actuals |
| Enterprise | Custom annual commit | Custom | Included | Negotiated / actuals |
Three things the plan card does not spotlight. One, the headline price assumes annual billing — pay monthly and it costs more, and the annual commit removes the leverage to switch if delivery or template-approval times slip. Two, the ₹999 Basic tier is a starter shell: no green-tick assistance and tight agent limits, so most real businesses land on Pro. Three, the platform fee is fixed whether you send 500 conversations or 50,000 — you pay it in a slow month too. Before you submit any template, run the copy through the WhatsApp template approval checker to catch the rejection triggers Meta flags most.
RichAutomate 2026 Pricing — Two Honest Models, No Tiers
No tier. No platform fee. No setup fee. No monthly minimum. No annual lock-in. Two usage models, and you pick the one that matches how your finance team books WhatsApp spend:
| Model | Setup | Monthly floor | Per-message cost | Meta cost |
|---|---|---|---|---|
| Client Pay | ₹0 | ₹0 | ₹0.10 per message | Meta bills you directly via Meta Business Manager — full transparency, no markup |
| SaaS Pay | ₹0 | ₹0 | ₹1.20 marketing · ₹0.30 utility / auth | Inclusive — we pay Meta on your behalf, single GST invoice via Razorpay |
Plus a 14-day free trial with 100 free credits at signup, the visual flow builder, multi-agent inbox, template approval workflow, embedded signup for a fresh WABA, retargeting, DPDP Act 2023 audit logs — none of it gated behind a tier — and the same Meta Cloud API v24.0 every BSP uses. Same green-tick eligibility, same template approvals, same delivery infrastructure. The only things missing are the fixed platform subscription and the annual commit. See it in full on features and pricing.
The Real Math — Two Volumes, Not One
A fixed subscription and a per-message model cross over at some volume, so a single "cheaper" claim is dishonest. Here is both ends. AiSensy figures assume the Pro tier plus Meta pass-through and are illustrative; RichAutomate figures are exact. Meta India 2026 wholesale is roughly ₹0.115 per utility and ₹0.78 per marketing conversation; service replies inside the 24-hour window are free under Meta policy.
Scenario A — the 3,000-conversation startup
A new D2C brand or clinic doing 2,000 utility + 800 service + 200 marketing conversations a month:
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| Line item | AiSensy Pro (illustrative) | RichAutomate Client Pay |
|---|---|---|
| Platform fee | ~₹2,399 / mo (annual) | ₹0 |
| Meta utility (2,000 × ₹0.115) | ₹230 pass-through | ₹230 to Meta directly |
| Meta marketing (200 × ₹0.78) | ₹156 pass-through | ₹156 to Meta directly |
| RichAutomate per-message (3,000 × ₹0.10) | — | ₹300 |
| Total ₹ / month | ~₹2,785 | ~₹686 |
At low volume the fixed platform fee dominates. RichAutomate is roughly a quarter of the cost, and you are not locked into an annual contract while you are still proving the channel.
Scenario B — the 25,000-conversation mid-market account
A scaling business doing 15,000 utility + 8,000 service + 2,000 marketing conversations a month:
| Line item | AiSensy Pro (illustrative) | RichAutomate Client Pay | RichAutomate SaaS Pay |
|---|---|---|---|
| Platform fee | ~₹2,399 / mo | ₹0 | ₹0 |
| Meta utility (15,000 × ₹0.115) | ₹1,725 pass-through | ₹1,725 to Meta directly | Included |
| Meta marketing (2,000 × ₹0.78) | ₹1,560 pass-through | ₹1,560 to Meta directly | Included |
| Per-message / conversation fee | — | 25,000 × ₹0.10 = ₹2,500 | 2,000 mkt × ₹1.20 + 15,000 util × ₹0.30 = ₹6,900 |
| Total ₹ / month | ~₹5,684 | ~₹5,785 | ~₹6,900 |
At mid volume the cash cost is close — within a rounding error on Client Pay. So the decision stops being about price and becomes about lock-in, feature-gating and transparency: RichAutomate has no annual commit, gates nothing behind a tier, and on Client Pay Meta bills you directly so you see the true wholesale line. Model your own mix on the WABA cost calculator — the crossover point depends on your conversation blend.
Feature Parity — Where the Tier Gate Bites
Every BSP rides the same Meta Cloud API, so the message-delivery layer is identical. The difference is what each platform charges to unlock the workflow around it.
| Capability | AiSensy | RichAutomate |
|---|---|---|
| Green-tick application help | Pro tier and up | Included, any account |
| Visual flow / chatbot builder | Available, tier-dependent depth | Included, no tier |
| Multi-agent inbox seats | Capped per tier, add-on beyond | Included |
| Click-to-WhatsApp ad retargeting | Higher tiers | Included |
| Direct-to-Meta billing transparency | Pass-through, platform-mediated | Client Pay bills Meta directly to you |
| Contract | Annual for best price | Month-to-month, cancel anytime |
| Setup / platform fee | Fixed monthly | ₹0 |
What Most Buyers Get Wrong in the BSP Decision
The single biggest mistake is comparing headline platform prices and ignoring the Meta conversation bill underneath — which is identical on every BSP because it is Meta's, not the vendor's. The second mistake is signing an annual commit to save 15% on a platform fee, then discovering the delivery rating or support does not fit and having no exit. The third is assuming green tick, template approval speed or deliverability differ by BSP — they do not; green tick is a Meta Business Verification outcome and template approval runs through the same Meta Template Library API on a 0-to-24-hour SLA for everyone. Buy on flexibility and true total cost, not on the biggest number on the pricing page.
When AiSensy Is The Right Pick
Three honest scenarios. One, you run consistently high monthly volume where a fixed platform fee amortizes to near-zero per conversation and you value a single polished dashboard your team already knows. Two, you want a mature, widely-used India brand with a large template gallery and are comfortable on an annual contract. Three, your finance team prefers one predictable fixed line rather than a usage-metered bill. For every Indian SMB or D2C business that is still proving the channel, runs seasonal or low-to-mid volume, or wants no lock-in and direct-to-Meta cost transparency, the math points to RichAutomate. If you are cross-shopping the whole field, see the best WhatsApp Business API providers in India.
How to Move from AiSensy to RichAutomate in 24 Hours
Your WABA never moves, so there is zero downtime on the Meta side. The BSP integration layer is the only thing that swaps.
- Sign up at richautomate.in/register for the 14-day free trial with 100 free credits — no card.
- Connect your existing Meta Business Manager via embedded signup. Your WABA, phone number, green tick and approved templates all stay with Meta.
- Pick Client Pay (₹0.10/message, Meta direct) or SaaS Pay (₹1.20 marketing / ₹0.30 utility, all-in).
- Rebuild or import your flows in the visual builder and run a real campaign batch on the trial credits.
- Cancel AiSensy per your contract notice period once you are satisfied.
Bottom line
AiSensy's tier card is clean, but the ₹999 headline is an annual-billed starter shell and the fixed platform fee is dead weight in any month you send less. RichAutomate charges ₹0 to be on the platform and only ₹0.10 per message after — cheaper by a wide margin at low-to-mid volume, roughly even at scale, and free of the annual lock-in either way, on the same Meta Cloud API with the same green tick. Verify current Meta and AiSensy rates before deciding; going live in India effectively requires GST for business verification.