If you searched 360dialog vs RichAutomate pricing in India 2026, here is the straight answer most buyers do not get on a sales call. 360dialog is a Berlin-origin, globally established Meta Business Solution Provider (BSP) popular with EU and multi-region enterprises — strong on data residency, multi-country routing, and a per-WABA subscription model. RichAutomate is an India-first WhatsApp Business platform on Meta Cloud API v24.0 with zero platform fee, zero setup fee, zero monthly minimum, and two transparent usage models. This is the line-item decode an Indian SMB or D2C buyer wishes they had before signing the order form. All 360dialog figures below are reported benchmarks you should verify on 360dialog.com, because their pricing varies by region, plan, and Meta wholesale pass-through. If you are still shortlisting, also read our Gupshup decode and the Wati decode.
360dialog 2026 Pricing — What the Plan Page Implies
360dialog publishes a cleaner model than most BSPs: a flat monthly subscription per WhatsApp Business Account (WABA) plus Meta conversation charges passed through, rather than a marked-up per-message rate. That transparency is genuinely a strength for global teams. The reported pattern through early 2026 — which you must verify on 360dialog.com — clusters around three things:
| Component | Reported model (verify on 360dialog.com) | Notes |
|---|---|---|
| Platform subscription | Flat monthly fee per WABA / phone number, billed in EUR or USD | Scales with number of WABAs, not per message |
| Meta conversation cost | Passed through at Meta wholesale | No per-message platform markup on top — a real plus |
| Onboarding / integration | Self-serve embedded signup; partner tier for resellers | Enterprise/ISV plans negotiated |
| Data residency | EU hosting / multi-region options | Genuine differentiator for GDPR-bound global brands |
Three things an India buyer should weigh. One, the monthly subscription is charged per WABA in EUR or USD, so currency conversion and forex spread sit on top of your effective cost, and the rupee value moves every month. Two, support, billing, and account management are built around EU and global timezones — fine for an enterprise with a dedicated ops team, less convenient for an Indian SMB that needs same-day WhatsApp template fixes in IST. Three, the value of EU data residency is real for global compliance, but for a domestic Indian business serving Indian customers under the DPDP Act, India-hosted infrastructure and rupee invoicing usually matter more than EU hosting.
RichAutomate 2026 Pricing — Two Honest Models, No Tiers
No tier. No platform fee. No setup fee. No monthly minimum. No forex. Two usage models, and you pick the one that matches how your finance team books WhatsApp spend:
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Drop your WhatsApp number — we line-item your current invoice against Meta India rates in under 60 seconds. India-hosted, DPDP-compliant.
| Model | Setup | Monthly floor | Per-message cost | Meta cost |
|---|---|---|---|---|
| Client Pay | ₹0 | ₹0 | ₹0.10 per message | Meta bills you directly via your own Meta Business Manager — full transparency, no markup |
| SaaS Pay | ₹0 | ₹0 | ₹1.20 marketing / ₹0.30 utility & auth per conversation | All-inclusive of Meta cost, single GST invoice via Razorpay |
Every account starts on a 14-day free trial with 100 free credits — no card required. You connect your existing Meta Business Manager via embedded signup, so your WABA, phone number, and template library stay with Meta. Green tick eligibility, the Meta Template Library, and the 0–24h template approval SLA are identical to every other BSP because they live with Meta, not the platform. Model your exact conversation mix on the WABA Cost Calculator before you decide, and read Client Pay vs SaaS Pay billing to pick the right model.
360dialog vs RichAutomate — Side-by-Side Decode
| Factor | 360dialog (verify on 360dialog.com) | RichAutomate |
|---|---|---|
| Platform fee | Flat monthly subscription per WABA (EUR/USD) | ₹0 — no platform fee, no monthly minimum |
| Per-message cost | Meta wholesale passed through, no markup | Client Pay ₹0.10/msg + Meta direct, or SaaS Pay ₹1.20 / ₹0.30 all-in |
| Setup fee | Self-serve signup; partner/enterprise plans vary | ₹0 setup |
| India support | EU / global timezone-centric | India-based, IST-aligned, WhatsApp + Calendly |
| Billing currency | EUR / USD (forex spread on top) | INR, single GST invoice via Razorpay |
| Data residency | EU hosting / multi-region options | India-hosted, DPDP-aligned for domestic businesses |
| Free trial | Embedded signup; verify trial terms | 14-day trial + 100 free credits, no card |
| Visual flow builder | API-first; UI varies by partner | Built-in drag-and-drop flow builder + native Meta Flows |
The Real Cost Math for an Indian SMB
Take a typical mid-market Indian D2C brand sending 25,000 conversations a month — say 15,000 utility, 8,000 service, and 2,000 marketing. On 360dialog you pay the flat monthly WABA subscription (in EUR/USD, plus forex) plus Meta wholesale passed through. On RichAutomate Client Pay, 25,000 messages × ₹0.10 lands near ₹2,500 in platform routing, with Meta wholesale billed directly to you — roughly ₹5,785 all-in for that blend. On SaaS Pay the same blend lands near ₹6,900 all-inclusive on one rupee invoice. The honest takeaway: 360dialog's no-markup model is excellent for high-volume global enterprises that want clean Meta pass-through across regions, but for an India-domestic business the flat per-WABA subscription plus forex usually exceeds RichAutomate's ₹0-floor models until you are running multiple WABAs at serious scale.
When 360dialog Is Actually the Better Pick
We will name it plainly, because a one-sided comparison helps nobody. 360dialog is the stronger choice if: (1) you are a multi-country or EU-headquartered enterprise that needs EU data residency and GDPR-grade hosting across regions; (2) you run a high-volume global operation where a clean per-WABA subscription with zero per-message markup is cheaper than any per-message model; (3) you are an ISV or agency building on an API-first BSP and want a globally established Meta partner with multi-region routing. For those profiles, 360dialog's transparency and global footprint are real advantages — verify current terms on 360dialog.com.
RichAutomate is the stronger choice if you are an Indian SMB, D2C brand, clinic, school, or agency that wants: rupee invoicing with GST and no forex, India-timezone support, a built-in visual flow builder, DPDP-aligned India hosting, and a genuine ₹0 platform floor so your cost tracks usage instead of a fixed monthly subscription. For the overwhelming majority of India-domestic businesses under a few hundred thousand conversations a month, the math and the support model both point to RichAutomate. Compare CRM-grade options in our best WhatsApp CRM for India guide, or see the full 360dialog alternatives roundup.
How to Switch — Zero Downtime on the Meta Side
Migration is simpler than the sales fear suggests because your WABA never moves — it stays with Meta. Sign up at richautomate.in for the 14-day free trial, connect your existing Meta Business Manager via embedded signup (WABA, phone number, and templates stay put), pick Client Pay or SaaS Pay, import or rebuild your flows in the visual builder, and wind down your previous BSP per its notice period. Green tick, template library, and approval times are unaffected because they live with Meta. Need a hand modelling your numbers? Message us on WhatsApp at +91 74349 01027 or book a 30-minute call at calendly.com/inrichdaddy/30min. One note on compliance: no BSP can promise "no ban" for unsolicited or bulk sends — RichAutomate keeps you on Meta-compliant opt-in messaging by design.
Disclaimer: All 360dialog figures are reported third-party benchmarks and may change — verify current pricing, plans, and data-residency terms on 360dialog.com. RichAutomate pricing is current as of 2026.