DoubleTick pricing in 2026 starts at ₹3,000 a month for its Standard plan with 5 users (billed ₹36,000 yearly) or ₹10,500 a quarter, while Wati's Growth plan is ₹2,699 a month for 3 users, billed quarterly, plus template charges. So Wati is cheaper for teams of up to 3 agents and DoubleTick is the better deal at 4–5 agents; Meta's message charges come on top of both.
Disclosure: this page is published by RichAutomate, a WhatsApp Business API platform that competes with DoubleTick and Wati. Competitor prices were taken from their own public pages (checked 30 Oct 2026) and are linked so you can re-check them. Meta rates are India rates; all figures exclude GST unless stated.
DoubleTick vs Wati pricing table (INR)
| Plan | Price | Users | Checked |
|---|---|---|---|
| DoubleTick Standard | ₹36,000 a year (₹3,000/month) or ₹10,500 a quarter (₹3,500/month) | 5 | 30 Oct 2026, doubletick.io/pricing |
| DoubleTick Pro | ₹50,400 a year (₹4,200/month) or ₹15,600 a quarter (₹5,200/month) | 10 | 30 Oct 2026, doubletick.io/pricing |
| DoubleTick Enterprise | Custom quote | Custom | 30 Oct 2026 |
| Wati Growth | ₹2,699 a month, billed quarterly, plus template charges | 3 | 29 Oct 2026, wati.io/pricing |
| Wati higher tiers | See their pricing page | More than 3 | 29 Oct 2026 |
| RichAutomate Client Pay | ₹0 platform fee; Meta rate + ₹0.10 per message | No per-user charge | /pricing |
DoubleTick bills Meta's conversation costs separately (its FAQ links to doubletick.io/conversation-cost). Check at checkout whether GST is included in either vendor's figure.
Worked monthly bill: 5,000 marketing + 3,000 utility messages
Meta's India charges for this volume: 5,000 × ₹0.8631 = ₹4,315.50, plus 3,000 × ₹0.115 = ₹345, so ₹4,660.50. We use Meta's base rate for every vendor; Wati lists its own template charges, and DoubleTick's conversation-cost page may differ, so treat the totals below as the floor.
Get the India 2026 WhatsApp BSP price comparison
Wati vs AiSensy vs Interakt vs RichAutomate: Meta rates, platform fees and hidden costs, side by side. We send it to your WhatsApp in a minute.
| Team | Wati | DoubleTick | RichAutomate Client Pay |
|---|---|---|---|
| 3 agents | ₹2,699 + ₹4,660.50 = ₹7,359.50 | Standard yearly ₹3,000 + ₹4,660.50 = ₹7,660.50 (quarterly: ₹8,160.50) | ₹4,660.50 + ₹800 = ₹5,460.50 |
| 5 agents | Growth covers 3 users; extra seats or a higher tier, see Wati's pricing page | Standard yearly ₹7,660.50 | ₹5,460.50 |
| 10 agents | Higher tier, see Wati's pricing page | Pro yearly ₹4,200 + ₹4,660.50 = ₹8,860.50 | ₹5,460.50 |
RichAutomate's ₹800 is 8,000 messages × ₹0.10. Its bill doesn't change when you add agents; Wati's and DoubleTick's step up by user band.
Features: where they tie and where they differ
Both are official WhatsApp Business API platforms with a shared team inbox, template broadcasts, a no-code chatbot builder. DoubleTick's plans put AI agents in every plan and offer a mobile app, an embeddable SDK for CRMs and a unified inbox for many WhatsApp numbers. Wati's Growth plan is the lower entry price for a 3-person team. Comparing AiSensy too? See AiSensy vs DoubleTick.
Who should pick which
- Pick Wati if you have 1–3 agents and want the lowest fixed subscription: ₹2,699 a month undercuts DoubleTick's ₹3,000.
- Pick DoubleTick if you have 4–10 agents, want a strong mobile app and can commit yearly: 5 users for ₹3,000 a month or 10 for ₹4,200.
- Pick RichAutomate if you'd rather pay per message with no seat or platform fee, or your team size changes often.
Where each competitor wins: Wati on entry price for very small teams; DoubleTick on users per rupee and its mobile app. More detail: DoubleTick pricing, Wati pricing, DoubleTick vs RichAutomate, the DoubleTick alternative and Wati alternative pages, the WhatsApp API pricing comparison for India and the Wati vs AiSensy vs Interakt vs RichAutomate comparison.
Try the per-message model
RichAutomate Client Pay = Meta's rate + ₹0.10 per message (about ₹0.96 marketing, ₹0.215 utility/authentication), ₹0 setup, ₹0 platform fee, no per-user charge. SaaS Pay = ₹1.50 marketing / ₹0.50 utility all-in. Optional plans at ₹499, ₹899 and ₹1,199 a month; 14-day trial with 100 credits. See RichAutomate pricing or start the 14-day trial.