Free · 50 ready-to-submit WABA templates · India 2026
The WhatsApp Business template library Indian SMBs actually use
50 copy-paste templates across Marketing, Utility and Authentication — covering order confirmation, shipping, OTP, KYC, appointment, EMI, abandoned cart, claim status, festive offer and more. Filter by industry and language, copy in one tap, or grab the PDF cheatsheet.
19 Marketing29 Utility2 AuthenticationEnglish · Hindi · Hinglish
Hi {{1}}, thanks for your order! Your order #{{2}} for ₹{{3}} has been confirmed and will be packed within 24 hours. We will share tracking details once shipped.
Reply STOP to opt out
Track orderCTA URL
UtilityE-commerceEnglish
shipping_dispatched_v1
Dispatch notification with AWB and ETA
Your order is on the way
Hi {{1}}, your order #{{2}} has been shipped via {{3}}. AWB: {{4}}. Expected delivery: {{5}}. Track your parcel using the button below.
Track shipmentCTA URL
UtilityE-commerceEnglish
out_for_delivery_v1
Same-day OFD notification with COD amount
Hi {{1}}, your order #{{2}} is out for delivery today and will arrive between {{3}}. Please keep ₹{{4}} ready if paying COD. Our delivery partner: {{5}} ({{6}}).
RescheduleQUICK REPLY
UtilityE-commerceEnglish
delivered_feedback_v1
Post-delivery NPS / rating capture
Hi {{1}}, your order #{{2}} has been delivered. We hope you love it! Could you rate your experience in one tap? Your feedback helps us serve you better.
Rate nowQUICK REPLY
MarketingD2CEnglish
abandoned_cart_recover_v1
Recover abandoned cart with 10% incentive
[IMAGE header]
Hey {{1}}! You left {{2}} in your cart. Complete your order in the next 24 hours and use code SAVE10 for a 10% discount. Limited stock remaining.
Offer ends in 24h
Complete orderCTA URL
MarketingD2CHindi
abandoned_cart_hi_v1
Hindi abandoned cart recovery for tier-2/3 buyers
[IMAGE header]
नमस्ते {{1}}! आपके कार्ट में {{2}} रह गया है। अगले 24 घंटे में ऑर्डर पूरा करें और SAVE10 कोड से 10% की छूट पाएँ। स्टॉक सीमित है।
ऑफर 24 घंटे में समाप्त
ऑर्डर पूरा करेंCTA URL
UtilityE-commerceHinglish
cod_verify_v1
COD verification to reduce RTO (Hinglish for relatability)
Hi {{1}}, please confirm aapka COD order #{{2}} for ₹{{3}}. Reply YES to confirm ya NO to cancel. Confirm na karne par order auto-cancel ho jayega in 6 hours.
YES, confirmQUICK REPLY
MarketingD2CEnglish
restock_alert_v1
Back-in-stock notification to wishlist subscribers
[IMAGE header]
Good news {{1}}! {{2}} you wishlisted is back in stock at ₹{{3}}. Grab yours before it sells out again — last batch went in 4 hours.
Shop nowCTA URL
MarketingD2CEnglish
diwali_offer_v1
Festive seasonal campaign (Diwali / Eid / Pongal)
[IMAGE header]
Happy Diwali {{1}}! Light up your home with our festive collection — flat {{2}}% off + free gift wrapping on orders above ₹{{3}}. Sale ends {{4}}.
Free delivery PAN India
Shop the saleCTA URL
UtilityE-commerceEnglish
return_pickup_scheduled_v1
Return pickup confirmation with refund timeline
Hi {{1}}, return pickup for order #{{2}} is scheduled on {{3}} between {{4}}. Please keep the product in original packaging. Refund of ₹{{5}} will be processed within 7 days of pickup.
View returnCTA URL
MarketingD2CEnglish
review_request_v1
UGC review collection with store-credit incentive
Hi {{1}}, hope you are loving your {{2}}! Share a 1-line review and a photo to earn ₹{{3}} store credit on your next order. Takes 30 seconds.
Write a reviewCTA URL
AuthenticationBFSIEnglish
login_otp_v1
Login / transaction OTP (Meta auth template)
{{1}} is your verification code. For your security, do not share this code with anyone. Valid for 10 minutes.
This code expires in 10 minutes
Copy codeCTA COPY_CODE
UtilityBFSIEnglish
emi_reminder_v1
Pre-due EMI nudge to reduce DPD
EMI due in 3 days
Hi {{1}}, your EMI of ₹{{2}} for loan {{3}} is due on {{4}}. Pay now to avoid a late fee of ₹{{5}} and a CIBIL hit. Auto-debit will run on the due date.
Pay EMICTA URL
UtilityBFSIEnglish
payment_received_v1
Payment acknowledgement with receipt link
Hi {{1}}, we have received your payment of ₹{{2}} towards {{3}} on {{4}}. Receipt number: {{5}}. Thank you for staying current.
Download receiptCTA URL
UtilityBFSIEnglish
kyc_pending_v1
KYC drop-off recovery for digital onboarding
Complete your KYC
Hi {{1}}, your account opening is 80% done. Please complete video KYC by {{2}} to activate your {{3}} account. Keep your PAN and Aadhaar handy. Takes 4 minutes.
Start video KYCCTA URL
UtilityBFSIEnglish
loan_approved_v1
Loan sanction with one-tap eSign
Loan approved
Congratulations {{1}}! Your {{2}} loan of ₹{{3}} has been approved at {{4}}% p.a. for {{5}} months. EMI: ₹{{6}}. Sign the agreement to disburse funds within 24 hours.
eSign agreementCTA URL
UtilityBFSIEnglish
claim_status_v1
Insurance claim status update
Hi {{1}}, your claim #{{2}} for policy {{3}} is currently {{4}}. Approved amount: ₹{{5}}. Settlement is expected by {{6}}. Reach our claims desk for any queries.
Call claims deskCTA PHONE
UtilityBFSIEnglish
card_blocked_alert_v1
Fraud-prevention card block with self-service unblock
Card security alert
Hi {{1}}, we have temporarily blocked your card ending {{2}} due to a suspicious transaction of ₹{{3}} at {{4}}. If this was you, unblock instantly. Otherwise call us.
It was meQUICK REPLY
UtilityBFSIEnglish
sip_executed_v1
Monthly SIP execution confirmation
Hi {{1}}, your SIP of ₹{{2}} in {{3}} was executed on {{4}}. Folio: {{5}}. Units allotted: {{6}} at NAV ₹{{7}}. Stay invested to compound your returns.
View portfolioCTA URL
UtilityHealthcareEnglish
appt_confirmed_v1
Clinic / hospital appointment confirmation
Appointment confirmed
Hi {{1}}, your appointment with Dr. {{2}} ({{3}}) is confirmed for {{4}} at {{5}}. Clinic: {{6}}. Please arrive 10 minutes early with your previous reports.
Get directionsCTA URL
UtilityHealthcareEnglish
appt_reminder_v1
T-24h appointment reminder to reduce no-shows
Reminder: Hi {{1}}, you have an appointment with Dr. {{2}} tomorrow at {{3}}. Reply CONFIRM to keep it or RESCHEDULE to pick a new slot. No-shows are charged ₹{{4}}.
ConfirmQUICK REPLY
UtilityHealthcareEnglish
lab_report_ready_v1
Diagnostic lab report delivery with consult upsell
[DOCUMENT header]
Hi {{1}}, your {{2}} report dated {{3}} is ready. Download the PDF below. For interpretation, book a tele-consult with your physician within {{4}} days at no extra cost.
Book tele-consultCTA URL
MarketingHealthcareEnglish
rx_refill_v1
Chronic-care medicine refill reminder
Hi {{1}}, your prescription for {{2}} is due to be refilled by {{3}}. Reorder in one tap and we will deliver to {{4}} within 24 hours. Use code MED10 for 10% off.
Reorder medicinesCTA URL
MarketingHealthcareEnglish
health_checkup_offer_v1
Preventive health package promotion
[IMAGE header]
Hi {{1}}, gift yourself peace of mind this month. Our {{2}} full-body checkup is now ₹{{3}} (was ₹{{4}}) — includes 65 parameters and free home sample collection.
Limited slots
Book checkupCTA URL
UtilityHealthcareEnglish
cashless_initiated_v1
Cashless hospitalization pre-auth update
Hi {{1}}, your cashless claim at {{2}} hospital has been initiated. Pre-auth amount: ₹{{3}}. TPA reference: {{4}}. We will keep you updated at every stage.
Track claimCTA URL
MarketingEdtechEnglish
demo_class_invite_v1
Demo class invitation for K-12 leads
[IMAGE header]
Hi {{1}}, your child is invited to a free live demo class on {{2}} by {{3}} (IIT-{{4}}) on {{5}} at {{6}}. Limited to 30 seats. Reserve yours now.
Reserve seatCTA URL
UtilityEdtechEnglish
class_reminder_v1
Pre-class join-link reminder
Hi {{1}}, your {{2}} class with {{3}} starts in 30 minutes. Topic: {{4}}. Join from any device — no app install needed.
Join classCTA URL
UtilityEducationEnglish
fee_due_v1
School / college fee reminder for parents
Dear parent of {{1}}, school fee of ₹{{2}} for {{3}} is due on {{4}}. Late fee of ₹{{5}}/day applies post due date. Pay online to receive instant receipt.
Pay feeCTA URL
MarketingEducationEnglish
admission_open_v1
Admission season lead capture
[IMAGE header]
Admissions open for {{1}} {{2}}! Apply by {{3}} to be considered for early-bird scholarships up to ₹{{4}}. {{5}} seats only across {{6}} streams.
NAAC A+ accredited
Apply nowCTA URL
UtilityEducationEnglish
result_published_v1
Exam result publication notification
Your result is out
Hi {{1}}, your {{2}} result is published. Roll No: {{3}}. Score: {{4}}/{{5}}. Grade: {{6}}. Detailed marksheet is available on the portal.
View marksheetCTA URL
MarketingEdtechHinglish
course_recommend_v1
Hinglish course recommendation for working professionals
[IMAGE header]
Hi {{1}}, aapki interest dekh kar humne select kiya — {{2}} course by {{3}}. {{4}} hours of content, certificate of completion, aur lifetime access at just ₹{{5}} (was ₹{{6}}).
Enroll nowCTA URL
UtilityRealEstateEnglish
site_visit_confirm_v1
Site visit confirmation with location pin
[LOCATION header]
Hi {{1}}, your site visit to {{2}} ({{3}} BHK starting ₹{{4}}) is confirmed for {{5}}. Your relationship manager {{6}} will receive you at the sales gallery.
Call managerCTA PHONE
MarketingRealEstateEnglish
project_launch_v1
New project pre-launch teaser
[IMAGE header]
Pre-launch alert for {{1}}! Premium {{2}} BHK apartments at {{3}} starting ₹{{4}}. Pre-launch pricing valid only till {{5}} — save up to ₹{{6}} vs market.
RERA: {{1}}
Download brochureCTA URL
MarketingRealEstateEnglish
home_loan_emi_v1
EMI estimate + lender pre-approval upsell
Hi {{1}}, for the {{2}} BHK at {{3}}, your indicative home loan EMI is ₹{{4}}/month (₹{{5}} down + {{6}} years @ {{7}}% p.a.). We have a tie-up with 12 banks for instant pre-approval.
Get pre-approvedCTA URL
UtilityRealEstateEnglish
rent_reminder_v1
Monthly rent reminder for landlords / PG operators
Hi {{1}}, your rent of ₹{{2}} for {{3}} for the month of {{4}} is due on {{5}}. Pay online to avoid the ₹{{6}} late fee and receive an auto-generated receipt.
Pay rentCTA URL
UtilityTravelEnglish
flight_booked_v1
Flight booking confirmation with e-ticket
[DOCUMENT header]
Hi {{1}}, your flight {{2}} from {{3}} to {{4}} on {{5}} is confirmed. PNR: {{6}}. Web check-in opens 48 hours before departure. E-ticket attached.
Web check-inCTA URL
UtilityTravelEnglish
hotel_checkin_v1
Hotel booking confirmation with contactless check-in
Welcome to {{1}}
Hi {{1}}, your stay at {{2}} from {{3}} to {{4}} is confirmed (booking ID {{5}}). Check-in: {{6}}. Use the express check-in below to skip the front desk.
Express check-inCTA URL
UtilityTravelEnglish
flight_status_change_v1
Flight delay / schedule change notification
Hi {{1}}, flight {{2}} ({{3}} → {{4}}) is now delayed by {{5}} mins. New STD: {{6}}. We sincerely regret the inconvenience. Lounge passes are auto-credited for delays above 2 hours.
Live statusCTA URL
MarketingTravelEnglish
monsoon_package_v1
Seasonal travel package campaign
[IMAGE header]
Hi {{1}}, escape the city this monsoon! {{2}} nights / {{3}} days at {{4}} starting ₹{{5}}/person — flights + stay + breakfast. Book by {{6}} for free cancellation.
View itineraryCTA URL
UtilityF&BEnglish
table_reserved_v1
Restaurant table reservation confirmation
[LOCATION header]
Hi {{1}}, your table for {{2}} guests at {{3}} is reserved on {{4}} at {{5}}. Reservation ID: {{6}}. We will hold the table for 15 minutes past the reserved time.
Modify bookingQUICK REPLY
UtilityF&BEnglish
food_order_confirmed_v1
Cloud kitchen / direct ordering confirmation
Hi {{1}}, your order #{{2}} from {{3}} for ₹{{4}} has been placed. Expected delivery: {{5}} mins. Live tracking link below.
Track orderCTA URL
MarketingF&BEnglish
loyalty_points_v1
Loyalty point balance + redemption nudge
Hi {{1}}, you have earned {{2}} loyalty points on your last order. Total balance: {{3}} pts (= ₹{{4}}). Redeem on your next order before they expire on {{5}}.
Order againCTA URL
MarketingF&BEnglish
new_menu_launch_v1
Seasonal / chef-special menu launch
[IMAGE header]
Hi {{1}}, our new {{2}} menu is live! {{3}} dishes designed by Chef {{4}}. First 50 orders this weekend get a complimentary {{5}}. See you at the table.
See menuCTA URL
MarketingMiscEnglish
csat_feedback_v1
Lightweight CSAT/NPS one-tap survey
Hi {{1}}, thanks for choosing {{2}}! On a scale of 1 to 5, how would you rate your recent experience? Your honest feedback helps us improve.
5 — ExcellentQUICK REPLY
MarketingMiscEnglish
birthday_offer_v1
Personal milestone marketing trigger
[IMAGE header]
Happy birthday {{1}}! 🎂 As our gift, enjoy {{2}}% off on your next order at {{3}}. Use code BDAY{{4}} at checkout — valid for the next 7 days.
One-time use
Claim giftCTA URL
MarketingMiscEnglish
we_miss_you_v1
Lapsed customer win-back campaign
Hi {{1}}, we have missed you at {{2}}! It has been {{3}} days since your last visit. Come back this week and your first order has a flat ₹{{4}} off — no minimum.
Reactivate offerCTA URL
MarketingMiscEnglish
event_rsvp_v1
Event / webinar RSVP capture
[IMAGE header]
Hi {{1}}, you are invited to {{2}} on {{3}} at {{4}}. Speakers from {{5}} | Free entry for the first 100 RSVPs. Refreshments + networking included.
RSVP yesQUICK REPLY
UtilityMiscEnglish
subscription_renewal_v1
SaaS / OTT / membership renewal reminder
Subscription renewal due
Hi {{1}}, your {{2}} subscription expires on {{3}}. Renew now to continue uninterrupted access to {{4}}. Renewal amount: ₹{{5}} (auto-debit ready).
Renew nowCTA URL
UtilityMiscEnglish
support_ticket_v1
Support ticket acknowledgement with SLA
Hi {{1}}, we have received your support request. Ticket ID: {{2}}. Priority: {{3}}. Our team will respond within {{4}} working hours. You can reply here anytime.
View ticketCTA URL
AuthenticationBFSIHindi
two_fa_login_hi_v1
Hindi 2FA / login OTP for tier-2 BFSI users
{{1}} आपका लॉगिन कोड है। सुरक्षा के लिए यह कोड किसी के साथ साझा न करें। यह कोड {{2}} मिनट के लिए मान्य है।
कोड किसी से शेयर न करें
कोड कॉपी करेंCTA COPY_CODE
Why these 50
We picked the templates SMBs ask us for, over and over.
This library distils the most common WhatsApp template requests across our onboarding calls in the last 18 months — every template ships with category, industry, language tag, suggested header / button type and the exact 1-line use-case.
Built for Indian SMBs
Pricing in ₹, KYC + RTO + COD scenarios, RBI / IRDAI + DPDP-friendly wording. No US-style templates that fail Meta India review.
Category-correct from day one
Each template is mapped to Marketing / Utility / Authentication so you pay ₹0.115 instead of ₹0.8631 wherever Meta allows it.
Multi-language
Hindi and Hinglish variants for tier-2 / tier-3 conversion lifts (we have seen 30–45% better CTR on Hindi for D2C COD audiences).
Header + button hinted
Every template suggests header type (text / image / document / video / location) and button type (quick reply / CTA URL / phone / copy code).
Submission-ready
Drop into Meta Business Manager or your BSP without rewriting — placeholders {{1}}, {{2}} are already structured per Meta’s template review guide.
PDF cheatsheet
Send the full 50-template cheatsheet to your inbox. Share with your marketing team, BSP or compliance reviewer in one click.
Frequently asked questions
Are these WhatsApp templates Meta-approved?
These templates follow Meta WhatsApp Business Platform guidelines for Marketing, Utility and Authentication categories. They are sample structures that have been used successfully by Indian SMBs — you still need to submit each one in your BSP / Meta Business Manager and wait for approval (typically 1–4 hours for Utility and Authentication, longer for Marketing). Replace the {{1}}, {{2}} placeholders with your real variable names and add your business contact line if your BSP requires it.
Which template category should I pick — Marketing, Utility or Authentication?
Marketing covers any promotional content (offers, discounts, new arrivals) and is the most expensive category — ₹0.8631/msg at Meta India FY26 rates. Utility covers transactional updates the user expects (order confirmation, shipping, payment, appointment, claim status) at ₹0.115/msg. Authentication is exclusively for OTPs and codes, also at ₹0.115/msg. Picking the right category saves 7.5× per message and is also more likely to get approved.
Can I use these templates in Hindi or Hinglish for tier-2 / tier-3 audiences?
Yes. The library includes English, Hindi and Hinglish variants. Hindi messages convert better in tier-2 / tier-3 India for D2C, BFSI and Edtech. Hinglish often outperforms both for COD confirmation and edtech enrolment audiences. Submit each language as a separate template in your BSP — Meta approves them independently.
What is DPDP and why is consent needed before sending the cheatsheet?
India’s Digital Personal Data Protection Act, 2023 (DPDP) requires informed, specific consent before processing personal data. The cheatsheet form captures explicit opt-in to use your name, WhatsApp number and email for sending the PDF and follow-up nurture sequence. You can withdraw consent anytime by replying STOP to a WhatsApp message or clicking unsubscribe in any email.
How do I submit a template to Meta for approval through RichAutomate?
Inside the RichAutomate dashboard go to Templates → New template, paste the body text (Meta auto-detects placeholders), pick the category, add a header (text / image / document / video) and up to 10 buttons (quick replies or CTA URL / phone / copy code), then submit. Approval status syncs back via webhook within minutes for Utility and Authentication and up to 24 hours for Marketing.
Submit any of these templates in 30 seconds.
RichAutomate ships pre-loaded with the entire library inside the Templates module. Start a 14-day free trial — ₹0 setup, ₹0/mo platform fee, official Meta Cloud API.
