The short answer. Gallabox and Wati are two of India’s best-known WhatsApp Business Platform (BSP) providers, and they are more alike than different: both sell tiered monthly subscriptions, both layer a per-message or per-conversation markup on top of Meta’s wholesale rate, and both bundle a team inbox, no-code chatbot builder and broadcast tools. Gallabox leans harder into WhatsApp commerce and CRM; Wati leans into broadcast, template campaigns and a large partner ecosystem. If you want a polished all-in-one commerce suite and a monthly plan tier fits your team, Gallabox is a fair pick. If you run heavy broadcast campaigns and value Wati’s ecosystem and integrations, Wati is a fair pick — we name those cases plainly below. But if your priority is the lowest total cost on the official WhatsApp Business API with no platform fee and no seat limits, RichAutomate wins: ₹0 platform, ₹0 setup, ₹0 monthly, pay only per message. Treat every Gallabox and Wati figure here as “as of 2026, verify on gallabox.com / wati.io” — all rupee figures are illustrative.
If you are comparing Gallabox and Wati, you have already narrowed to two credible, India-friendly WhatsApp Business platforms. This decode does two things a vendor page usually will not: it puts both against each other honestly, and it adds a neutral third reference point — a ₹0-platform model — so you can see how much of your bill is Meta’s cost versus a platform markup. We will not tell you Gallabox or Wati is “bad.” Both are real products with real customers. The question is which pricing shape fits your volume and team.
Gallabox vs Wati vs RichAutomate — the comparison table
Here is the machine-readable snapshot. Platform fees and per-message rates for Gallabox and Wati move over time and by plan — verify the current numbers on their own sites as of 2026. RichAutomate’s figures are our live published rates.
| Provider | Platform / monthly fee | Per-message markup | Free trial | BSP / API tier |
|---|---|---|---|---|
| Gallabox | Tiered monthly plan (verify on gallabox.com) | Conversation/message charge on top of plan (verify) | Trial available (verify) | Official Meta Cloud API BSP |
| Wati | Tiered monthly plan + per-seat above base (verify on wati.io) | Per-conversation markup over Meta wholesale (verify) | Trial available (verify) | Official Meta Cloud API BSP |
| RichAutomate | ₹0 platform / ₹0 setup / ₹0 monthly | Client Pay ₹0.10/msg (Meta bills you direct) · SaaS Pay ₹1.20 mktg / ₹0.30 utility | 14-day trial + 100 free credits | Official Meta Cloud API v24.0 BSP |
The single most important row is the middle one. Gallabox and Wati both charge you twice: once for the software (the monthly tier and seats) and again as a markup on every conversation. RichAutomate charges once — per message — and on Client Pay, Meta bills you directly at its own rate with no platform cut at all.
Gallabox pricing decoded
Gallabox positions itself as a no-code WhatsApp commerce platform. The core product is genuinely good: a shared team inbox, a drag-and-drop chatbot/flow builder, a built-in WhatsApp CRM with contact tags and lifecycle stages, catalog and order-nudge features, and integrations with common Indian tools. It is sold as tiered monthly plans, and the lower tiers typically cap the number of contacts, seats or chatbot flows you can run — you move up a tier as you grow. On top of the plan, WhatsApp conversation charges apply. As of 2026, confirm the exact tier prices, contact caps and conversation rates on gallabox.com, because these are the numbers that decide your real bill.
Who Gallabox genuinely suits. If you are a D2C or retail brand that wants commerce features — catalog, order updates, abandoned-cart nudges — wrapped in a polished CRM, and your contact list fits comfortably inside a mid plan tier, Gallabox is a legitimately strong fit. You are paying for a curated commerce experience, and for some teams that convenience is worth the subscription.
Wati pricing decoded
Wati is one of the most widely adopted WhatsApp platforms in India and South-East Asia, with a large partner and integration ecosystem. Its strengths are broadcast campaigns, template message management, a solid shared inbox and a mature API for developers. Wati is also sold as tiered monthly plans, and two cost lines tend to surprise buyers: seats beyond the base allowance are billed per agent per month, and conversations carry a per-conversation markup over Meta’s wholesale India rate. As of 2026, verify Wati’s current plan prices, included-seat count, per-seat overage and per-conversation rates on wati.io.
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Who Wati genuinely suits. If you run heavy, frequent broadcast campaigns, want a large ecosystem of ready integrations and partner support, and you are comfortable with a per-seat subscription model, Wati is a reasonable choice. Its scale and integration breadth are real advantages for marketing-led teams. For a deeper cost breakdown, see our Wati vs RichAutomate pricing decode.
RichAutomate pricing — two honest models, zero platform fee
RichAutomate is not a tier. There is no platform fee, no setup fee and no monthly minimum. You pick one of two usage models based on how you want to account for Meta’s cost:
| Model | Setup | Monthly floor | Per-message cost | Meta cost |
|---|---|---|---|---|
| Client Pay | ₹0 | ₹0 | ₹0.10 per message | Meta bills you directly via your Meta Business Manager |
| SaaS Pay | ₹0 | ₹0 | ₹1.20 marketing · ₹0.30 utility/auth | Inclusive — we pay Meta on your behalf |
Both models include a 14-day free trial with 100 free credits at signup, GST invoicing via Razorpay, DPDP Act 2023 audit logs, a visual flow builder, a multi-agent team inbox with no per-seat tax, template approval workflow and embedded signup for fresh WABA registration. It is the same Meta Cloud API v24.0 every BSP uses — same green-tick eligibility, same template approvals, same deliverability. The difference is the missing platform fee and the missing per-seat charge.
The real cost math — a worked example
Consider a growing Indian D2C brand running 20,000 conversations a month (12,000 utility, 5,000 service, 3,000 marketing) with 6 agents. Below is an illustrative comparison — the Gallabox and Wati columns use representative tier-plus-markup figures you must confirm on their sites; the RichAutomate column uses published rates.
| Cost line | Tiered BSP (illustrative) | RichAutomate (SaaS Pay) |
|---|---|---|
| Platform / monthly plan | ₹3,000–₹8,000 | ₹0 |
| Extra agent seats (3 above base × ~₹500) | ₹1,500 | ₹0 |
| Utility 12,000 × rate | markup over Meta rate | 12,000 × ₹0.30 = ₹3,600 |
| Marketing 3,000 × rate | markup over Meta rate | 3,000 × ₹1.20 = ₹3,600 |
| Service (free tier) | ₹0 | ₹0 |
The pattern is the same whether the tiered BSP is Gallabox or Wati: the platform fee and per-seat lines are pure overhead that RichAutomate removes entirely, and on Client Pay the per-message markup disappears too because Meta bills you at wholesale directly. On lower volumes the platform fee dominates your bill; on higher volumes the per-conversation markup does. Either way, run your own numbers on our pricing page before you commit.
Who should pick which — the honest verdict
Pick Gallabox if commerce features (catalog, order nudges, cart recovery) inside a polished CRM matter more to you than the lowest cost, and your contacts fit a mid plan tier. Pick Wati if you are broadcast-heavy, want the biggest integration ecosystem and partner network, and the per-seat model suits your team. Pick RichAutomate if you want the official WhatsApp Business API live this week with no platform fee, no seat limits and transparent per-message pricing — especially if you are cost-sensitive, scaling fast, or want Meta to bill you directly at wholesale. Explore real deployments on our use-cases page.
A note of honesty on deliverability: no platform — not Gallabox, not Wati, not RichAutomate — can promise “no ban.” WhatsApp account health depends on your opt-in quality, template compliance and how recipients react to your messages. Any vendor promising a ban-proof number is selling you a myth. Choose on cost, features and support, and keep your sending compliant.
Migration is simpler than you think
Because all three run on the same Meta Cloud API, moving between them does not mean rebuilding WhatsApp from scratch. Your WABA, phone number and approved templates live with Meta, not the platform. Migrating to RichAutomate means connecting your existing WABA via embedded signup (or registering a fresh number), re-creating your flows in the visual builder and pointing your integrations at our API. Most teams are live within a day. For multi-vendor context, see our three-way Gupshup vs Wati vs Interakt comparison, our Gallabox vs RichAutomate decode, and the Zoko vs AiSensy pricing decode for how other commerce-focused platforms price up.
All Gallabox and Wati figures are illustrative and must be verified on their own websites as of 2026; Meta conversation rates change periodically. RichAutomate rates shown are current published prices. This is an editorial pricing comparison, not a vendor endorsement.