The best MsgKart alternative for Indian small and mid-size businesses in 2026 is a usage-only WhatsApp Business API platform with no fixed monthly fee, such as RichAutomate, where you pay ₹0 setup, ₹0 per month and only Meta's per-message rate plus ₹0.10 per message. MsgKart remains a good fit if you want a flat monthly plan with bundled agents, RCS and voice add-ons from one vendor.
This page compares both on published pricing, the cost of 10,000 messages a month, features, and how to move your number without losing it. All MsgKart figures come from MsgKart's public pricing page as of October 2026 and are listed there as exclusive of GST; check their page for current numbers before you decide.
Quick verdict: MsgKart vs RichAutomate
MsgKart is a plan-based WhatsApp platform; RichAutomate is a usage-based one. With MsgKart you pick a monthly plan and then pay per message on top. With RichAutomate you pay per message only, and a plan is optional.
- Choose RichAutomate if your volume is low or uneven, you want zero fixed cost, you need a developer API or white-label for an agency, or you want one consolidated bill without adding a card in Meta.
- Choose MsgKart if you prefer a predictable flat fee with several agent seats included, or you want RCS messaging and voice/IVR from the same vendor.
- Compare carefully above roughly 15,000 messages a month, where a fixed plan fee starts to spread thin and the per-message rate matters more than the plan.
| Factor | MsgKart | RichAutomate |
|---|---|---|
| Pricing model | Monthly plan + per-message charge | Per-message only; plans optional |
| Setup fee | Not listed as a separate fee | ₹0 |
| Cheapest paid plan | Basic: ₹1,500/month monthly, ₹1,350/month billed yearly | ₹0/month on usage-only billing |
| Free option | Free Forever plan with ₹50 conversation credits | 14-day free trial + 100 free credits |
| Per-message pricing | Marketing ₹0.88, utility ₹0.125, authentication ₹0.125 (as printed) | Client Pay: Meta's rate + ₹0.10/msg. SaaS Pay: ₹1.50 marketing, ₹0.50 utility |
| Service replies | Listed as unlimited and free | Free-form replies inside the 24-hour window, per Meta's current pricing |
| White-label for agencies | Not listed on the pricing page | White-label plan ₹1,199/month |
MsgKart pricing in 2026, as published
MsgKart's pricing page lists four WhatsApp Business API plans. Every plan charges the same per-message rates; the plan fee buys features and seats.
- Free Forever (₹0/month): ₹50 conversation credits, unlimited service conversations, contact management, up to 10 tags and 5 custom attributes, and a free verified-badge application.
- Basic (₹1,500/month, or ₹1,350/month billed yearly): one owner plus five agents, broadcasting, retargeting, multi-agent live chat, Shopify and WooCommerce integration and a Dialogflow chatbot.
- Pro (₹3,200/month): everything in Basic plus more tags and attributes, a campaign scheduler, click tracking, smart agent routing and CSV campaign upload.
- Enterprise (custom): unlimited tags, reports, a dedicated account manager, webhooks and higher sending speed.
The page also shows separate Growth (₹2,999/month) and Automate (₹4,999/month) bundles with a chatbot builder and RCS, plus paid add-ons for voice/IVR and RCS. Because the page carries more than one plan family, confirm which plan matches your use case with MsgKart directly.
Cost for 10,000 messages a month
The fairest test is one month at a fixed volume. The table uses 10,000 messages and pre-GST prices. RichAutomate's Client Pay figure excludes Meta's per-message rate because Meta bills that to your own card; use our WhatsApp API cost calculator to add Meta's current India rate for your mix.
| Option | Monthly plan | 10,000 utility messages | 10,000 marketing messages |
|---|---|---|---|
| MsgKart Basic (monthly) | ₹1,500 | ₹1,500 + ₹1,250 = ₹2,750 | ₹1,500 + ₹8,800 = ₹10,300 |
| MsgKart Free Forever | ₹0 | ₹1,250 (check plan features) | ₹8,800 (check plan features) |
| RichAutomate Client Pay | ₹0 | ₹1,000 platform fee + Meta's rate | ₹1,000 platform fee + Meta's rate |
| RichAutomate SaaS Pay | ₹0 | ₹5,000 all-inclusive | ₹15,000 all-inclusive |
The break-even rule: a ₹1,500 monthly plan fee equals 15,000 messages at ₹0.10 each. Below that volume, Client Pay's platform cost is lower than MsgKart Basic's fixed fee. Above it, compare full per-message totals, including Meta's rate, because a fixed fee spread over more messages gets cheaper per message.
SaaS Pay is the convenience option, not the cheapest one: you get a single invoice and no card setup in Meta's billing, in exchange for a higher per-message price. If cost is the deciding factor, use Client Pay. Our guide to Client Pay vs SaaS Pay billing walks through which suits your cash flow.
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Features side by side
Both platforms sit on the official WhatsApp Business Platform, so delivery, template approval and quality rating are governed by Meta, not by the provider. No provider can guarantee delivery or protect a number from being restricted; opt-in quality and template relevance decide that.
| Capability | MsgKart (per its site) | RichAutomate |
|---|---|---|
| Broadcast campaigns | Yes, from Basic | Yes |
| Shared team inbox | Multi-agent live chat, five agents on Basic | Yes |
| Chatbot | Dialogflow on Basic; chatbot builder on Automate | Visual drag-and-drop flow builder |
| WhatsApp Flows (in-chat forms) | Not listed on the pricing page | Yes |
| Developer API | Webhooks on Enterprise | Public REST API with API keys |
| RCS and voice/IVR | Paid add-ons | Not offered; WhatsApp-focused |
| Agency white-label | Not listed | ₹1,199/month plan |
If you also want optional bundled plans, RichAutomate lists Starter at ₹499/month and Pro at ₹899/month alongside usage-only billing; see current inclusions on the RichAutomate pricing page.
When MsgKart is still the better fit
An honest alternative page should say when not to switch. MsgKart can be the better choice when:
- You send high, steady volume and a fixed plan fee works out cheaper per message than a per-message platform fee at your scale.
- You want RCS and voice from one vendor. RichAutomate focuses on WhatsApp only.
- Your finance team prefers a flat monthly line item with agent seats included, rather than a bill that moves with usage.
For everyone else, especially businesses sending a few hundred to a few thousand messages a month, paying a monthly plan for capacity you do not use is the main cost to cut. If you are shortlisting more than two vendors, our ranking of the best WhatsApp Business API providers in India and the AiSensy alternative comparison cover the rest of the market.
How to switch from MsgKart to RichAutomate
You do not need a new number. Meta supports migrating a phone number between WhatsApp Business Accounts, and per Meta's documentation the display name, quality rating and messaging-limit tier carry over.
- Export your data: contacts, tags and opt-in records, so your consent trail moves with you.
- List your approved templates with their exact wording and category, ready to recreate or migrate.
- Ask MsgKart to turn off two-step verification on the number, or share the PIN, so the number can be released.
- Connect the number in RichAutomate through Meta's onboarding and verify it with the OTP.
- Recreate templates and flows, send test messages to your own phone, then move live traffic.
- Cancel the old plan only after a full day of clean sending on the new platform.
Keep your business verification documents handy. Meta may ask for them again, and the verified badge is always Meta's decision, not the provider's.
Ready to stop paying for an idle plan? Create your RichAutomate account with a 14-day free trial and 100 free credits: ₹0 setup, ₹0 monthly, and you only pay when you send.
Frequently asked questions
What is the best MsgKart alternative in India?
For small and mid-size businesses, a usage-only WhatsApp Business API platform such as RichAutomate is the strongest MsgKart alternative: ₹0 setup, ₹0 monthly fee, and Client Pay at Meta's rate plus ₹0.10 per message. MsgKart suits teams that want a flat plan with bundled agents and RCS or voice add-ons.
How much does MsgKart cost per month?
MsgKart's public pricing page lists a Free Forever plan at ₹0, Basic at ₹1,500 per month (₹1,350 per month billed yearly), Pro at ₹3,200 per month and custom Enterprise pricing, with per-message charges of ₹0.88 marketing and ₹0.125 utility, exclusive of GST. Check their page for current figures.
Is RichAutomate cheaper than MsgKart?
It depends on volume. A ₹1,500 monthly plan fee equals 15,000 messages at RichAutomate's ₹0.10 Client Pay fee, so below that volume RichAutomate's platform cost is lower. At higher volumes, compare full per-message totals including Meta's rate using the WABA cost calculator.
Can I move my WhatsApp number from MsgKart to RichAutomate?
Yes. Meta supports migrating a phone number between WhatsApp Business Accounts. Ask MsgKart to disable two-step verification on the number, connect it in RichAutomate through Meta's onboarding, verify the OTP, and recreate your templates before cancelling the old plan.
Do I need GST to use RichAutomate?
You can start the 14-day free trial without GST, but GST details are required to take a WhatsApp Business API number live for regular sending. Keep your business verification documents ready, because Meta may request them during setup.