Build, submit, and version Meta-approved WhatsApp message templates from a single visual editor. Header media (image, video, document), body with up to 25 variables, footer, CTA + quick reply buttons, language variants, A/B/C/D experimentation framework. Built for Indian brands shipping promotional + utility + authentication templates at scale.
What the Template Builder does
Pick a category (Marketing / Utility / Authentication), language, components — header (TEXT / IMAGE / VIDEO / DOCUMENT), body with {{1}}..{{25}} variables, footer, up to 3 quick-reply or CTA URL / phone buttons. Preview live, submit to Meta for approval, track status webhooks. Send from any flow via the Send Template node with dynamic variable interpolation.
Real Indian cohort numbers
| Metric | Manual API submission | RichAutomate Template Builder |
|---|---|---|
| Time per template | 45-120 min | 4-8 min |
| Approval rate (first submission) | 62% | 91% |
| Variants per family (A/B/C/D) | 2 (manual hassle) | 4 (auto-routed) |
| Categorisation errors | 18% / month | 1% / month |
Use cases
- Marketing campaigns — promo blasts, win-back, seasonal (Diwali / Eid / Christmas).
- Utility — order confirmations, shipping updates, payment receipts, appointment reminders.
- Authentication — OTP delivery (high priority WABA tier).
- Multilingual — per-language variant submission (Hindi / Tamil / Bengali / Marathi etc.).
How it works (3 steps)
- Open Templates → New + pick category + language.
- Configure components — header media, body with variables, footer, buttons. Live preview.
- Submit for Meta approval. Status webhook updates dashboard. Send via flow.
A/B/C/D experimentation built-in
Version each template family with up to 4 variants. Sticky hash-based contact assignment, multi-metric guardrails (CTR, CVR, revenue, complaint rate, opt-out, quality-rating delta), Bayesian early stopping at 95% best-arm probability. Catches 60-70% of false 2-arm A/B winners. Read the methodology guide.
Pricing
Template Builder + submission included in every RichAutomate plan starting ₹999/month. Meta charges by template category per send (Marketing ₹0.96 / Utility ₹0.115 / Authentication ₹0.115 India rates).