A Karwa Chauth offer message is a WhatsApp broadcast that promotes a festive discount, collection, booking slot or gift hamper to customers in the days before Karwa Chauth, which falls on Thursday, 29 October 2026. On the WhatsApp Business API it is a marketing template, so it can only go to customers who opted in, must carry an opt-out button and should never be submitted as utility.
Karwa Chauth is one of the busiest shopping windows of the North Indian festive calendar for jewellers, saree stores, salons, mehendi artists, sweet shops and restaurants, and Dhanteras and Diwali follow a little more than a week later. Below are 34 copy-ready Karwa Chauth offer templates grouped by business type, a send-timing countdown, Meta's rules for marketing templates and what a campaign costs.
Karwa Chauth 2026 date and the send-timing countdown
Key date: Drik Panchang lists Karwa Chauth 2026 on Thursday, 29 October 2026 in India. The fast runs from sunrise to moonrise, and moonrise differs by city: around 8 PM in the Delhi region and later in cities such as Mumbai. Always check your local panchang before you mention a moonrise time in a message. For customers in North America, Drik Panchang lists Wednesday, 28 October 2026.
Plan your sends backwards from the festival. The schedule below is guidance based on how festive shoppers usually buy, not a fixed rule. Adjust it to your delivery times and footfall.
| Date (2026) | Days to go | What to send | Best for |
|---|---|---|---|
| 8 to 12 October | 17 to 21 | Collection launch and early-bird offer | Jewellers, saree and ethnic wear |
| 13 to 19 October | 10 to 16 | Mehendi and makeup slot booking opens | Salons, mehendi artists |
| 19 to 22 October | 7 to 10 | Main offer, delivery cut-off notice | E-commerce, gifting, sweets pre-orders |
| 26 to 28 October | 1 to 3 | Last-call reminder, store timings | All verticals |
| 29 October | Festival day | Couples dinner, same-day gift delivery | Restaurants, quick gifting |
| 30 October to 2 November | After | Thank-you, review request, Diwali preview | All verticals |
Which offer works for which business
The strongest Karwa Chauth offers match what the customer actually needs for the day: jewellery and outfits for the puja, mehendi and makeup the day before, sargi and puja items for the morning, and a meal after moonrise. Pick one clear offer per message instead of stacking three.
| Vertical | Offer type that fits | Suggested send time |
|---|---|---|
| Jewellers (gold, silver, diamond) | Making-charge discount, old gold exchange, silver gift sets | Evenings, 2 to 3 weeks before |
| Sarees and ethnic wear | Festive edit launch, coupon code, express delivery cut-off | Late morning or evening, 1 to 3 weeks before |
| Salons and mehendi artists | Slot booking, makeup packages, group discounts | Mornings, 10 to 16 days before |
| Sweets and gift hampers | Sargi box pre-orders, hampers, bulk boxes | Afternoons, 5 to 10 days before |
| Restaurants and cloud kitchens | Couples dinner after moonrise, vrat-friendly thali | Morning of the festival and 1 to 2 days before |
| Gifting and e-commerce | Gift guides, personalisation, same-day delivery | Evenings, 7 to 10 days before and on the day |
Jewellers who already message customers about daily prices can pair these offers with the format in our gold rate broadcast guide for jewellers, so the offer arrives alongside a rate the customer trusts.
34 Karwa Chauth offer message templates
Copy these into your template manager and submit them in the marketing category. Variables appear as {{1}}, {{2}} and so on. Each template starts and ends with fixed text, because Meta rejects templates that begin or end with a variable. Give realistic sample values, such as "Priya" and "₹2,499", when you submit, and add the button named in the last line plus a Stop promotions quick reply.
Jewellers: gold, silver and making-charge offers
1. Making-charge offer on gold jewellery
Hi {{1}}, this Karwa Chauth, gift her gold that lasts.
Flat {{2}}% off making charges on gold jewellery at {{3}} till 29 October.
Tap View collection to see the designs.
2. Silver gifts for the sargi thali
Namaste {{1}} ji, our silver Karwa Chauth range is here: silver karwa, thali sets, payal and bichhiya from ₹{{2}}.
Visit {{3}} or tap Shop silver to reserve yours.
3. Mangalsutra and nose-pin festive edit
Hi {{1}}, new mangalsutra and nath designs just arrived for Karwa Chauth.
Zero making charges on select pieces till {{2}}.
Tap Book a visit to see them at our {{3}} store.
4. Old gold exchange for festive buying
Hi {{1}}, upgrade your old gold this Karwa Chauth.
Exchange at today's rate and get {{2}}% off making charges on new jewellery.
Offer valid at {{3}} till 29 October. Tap Get rate to know more.
5. Diamond pendant couples offer
Hi {{1}}, celebrate your bond with a diamond pendant this Karwa Chauth.
Prices start at ₹{{2}} with a free gift box and engraving.
Tap Explore pendants to choose one before {{3}}.
Sarees, suits and ethnic wear
6. Red and maroon saree collection launch
Hi {{1}}, our Karwa Chauth saree edit is live: red, maroon and gold Banarasi, georgette and silk sarees.
Use code {{2}} for {{3}}% off till 28 October.
Tap Shop sarees to explore.
7. Lehenga and suit festive sale
Namaste {{1}} ji, festive suits and lehengas for Karwa Chauth are now up to {{2}}% off at {{3}}.
Free alterations on orders above ₹{{4}}.
Tap View collection to pick your look.
8. Express delivery cut-off
Hi {{1}}, want your Karwa Chauth outfit on time?
Order by {{2}} for delivery before 29 October in {{3}}.
Tap Shop now to see ready-to-ship styles.
9. Matching couple outfits
Hi {{1}}, twin with your partner this Karwa Chauth.
Buy a saree or suit and get {{2}}% off a matching kurta at {{3}}.
Tap See combos to choose your set.
Beauty salons and mehendi artists
10. Mehendi slot booking opens
Hi {{1}}, Karwa Chauth mehendi bookings are open at {{2}}.
Slots on 27, 28 and 29 October fill fast. Full-hand designs from ₹{{3}}.
Tap Book slot to reserve your time.
11. Bridal-style festive makeup package
Hi {{1}}, look your best for the moonrise puja.
Karwa Chauth package at {{2}}: makeup, hairstyle and saree draping for ₹{{3}}.
Tap Book now before slots close.
12. Pre-festival facial and spa offer
Hi {{1}}, glow up before Karwa Chauth.
Get {{2}}% off facials and clean-ups at {{3}} from now till 28 October.
Tap Book appointment to choose a time.
13. Group booking for friends and family
Hi {{1}}, coming with sisters or friends?
Book mehendi for {{2}} or more people at {{3}} and get {{4}}% off the total.
Tap Book group to pick a slot.
14. Home-visit mehendi artist
Namaste {{1}} ji, skip the queue this Karwa Chauth.
Our mehendi artist can come home in {{2}} on 28 or 29 October, from ₹{{3}}.
Tap Book home visit to confirm.
Sweets, sargi boxes and gift hampers
15. Sargi box pre-order
Hi {{1}}, pre-order your Karwa Chauth sargi box from {{2}}: pheniyan, mathri, dry fruits and sweets for ₹{{3}}.
Delivered by the evening of 28 October.
Tap Pre-order to book yours.
16. Karwa Chauth gift hamper
Hi {{1}}, send love with our Karwa Chauth hamper: sweets, dry fruits, a decorated karwa and puja thali.
Hampers from ₹{{2}} with free delivery in {{3}}.
Tap Send a hamper to order.
17. Corporate and bulk sweets order
Hi {{1}}, planning gifts for family or staff this Karwa Chauth?
Get {{2}}% off on orders of {{3}} boxes or more at {{4}}.
Tap Bulk order to get a quote.
18. Puja thali and karwa set
Namaste {{1}} ji, decorated puja thalis, karwa, chhalni and diya sets are now available at {{2}}, from ₹{{3}}.
Tap Shop puja sets to order before 28 October.
19. Fresh pheniyan and mathri restock
Hi {{1}}, fresh pheniyan, mathri and feni for your sargi are back in stock at {{2}}.
Order ₹{{3}} or more and get free home delivery till 28 October.
Tap Order now to reserve.
Restaurants: couples dinner after moonrise
20. Couples dinner after moonrise
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Hi {{1}}, break your fast in style this Karwa Chauth.
Special couples dinner at {{2}} on 29 October from moonrise till late, ₹{{3}} for two.
Tap Reserve table to book.
21. Vrat-friendly thali for home delivery
Hi {{1}}, no cooking after a day of fasting.
Order our Karwa Chauth thali from {{2}} for ₹{{3}}, delivered after moonrise in {{4}}.
Tap Order thali to pre-book.
22. Dessert offer for couples
Hi {{1}}, make the moonrise sweeter.
Free dessert for two with any dinner at {{2}} on 29 October.
Tap Reserve now and show this message at the table.
23. Rooftop moon-view table
Hi {{1}}, watch the moon rise together this Karwa Chauth.
Rooftop tables at {{2}} on 29 October, set menu ₹{{3}} for two, limited seats.
Tap Reserve table to book yours.
Gifting and e-commerce
24. Gift ideas for wife
Hi {{1}}, still looking for a Karwa Chauth gift for your wife?
Our gift picks start at ₹{{2}}: jewellery, watches, perfume and personalised hampers.
Tap See gift ideas to order before {{3}}.
25. Personalised gift offer
Hi {{1}}, add a name or date to make it special.
Free personalisation on Karwa Chauth gifts at {{2}} till {{3}}.
Tap Personalise gift to start.
26. Cart nudge for opted-in shopper
Hi {{1}}, the Karwa Chauth gifts you liked are still available at {{2}}.
Order by {{3}} for delivery before 29 October.
Tap Complete order to check out.
27. Same-day gift delivery
Hi {{1}}, forgot the Karwa Chauth gift?
Same-day delivery is open in {{2}} for orders placed before {{3}} on 29 October.
Tap Order gift to send it today.
Countdown reminders
28. 10 days to go
Hi {{1}}, Karwa Chauth is on Thursday, 29 October.
Our festive offers at {{2}} are live with {{3}}% off.
Tap Shop now to plan early.
29. Last 3 days reminder
Hi {{1}}, only 3 days left for Karwa Chauth.
Your {{2}}% festive offer at {{3}} ends on 28 October.
Tap Shop now before it ends.
30. Last call on the eve
Hi {{1}}, Karwa Chauth is tomorrow.
Our store at {{2}} is open till {{3}} tonight for last-minute shopping.
Tap Get directions to visit.
31. Hinglish festive offer
Hi {{1}}, Karwa Chauth ki shubhkamnayein!
{{2}} par festive offer: {{3}}% off, sirf 29 October tak.
Shop now dabaiye aur apna gift chuniye.
Post-festival thank-you
32. Thank-you with Diwali preview
Hi {{1}}, thank you for celebrating Karwa Chauth with {{2}}.
Our Diwali collection arrives on {{3}} and you get early access.
Tap Get early access to be the first to see it.
33. Review request with next-visit offer
Hi {{1}}, we hope you loved your Karwa Chauth look from {{2}}.
Share a quick review and get {{3}}% off your next visit.
Tap Leave review to share your experience.
34. Loyalty points after the festival
Hi {{1}}, thank you for shopping with {{2}} this Karwa Chauth.
You earned {{3}} loyalty points, usable on your next purchase till 30 November.
Tap Check points to see your balance.
For more general festive copy, see our WhatsApp promotional message examples, which cover launches, flash sales and win-back offers outside the festival season.
Marketing or utility: how Meta classifies Karwa Chauth messages
Definition: a marketing template is any WhatsApp template that promotes a product, offer, event or brand. A utility template is a non-promotional update about a specific order, booking or account the customer already has. Festive greetings with an offer, a collection link or a booking push are marketing, even if the wording sounds friendly.
| Message | Category | Why |
|---|---|---|
| Flat 20% off making charges this Karwa Chauth | Marketing | Promotes a discount |
| Mehendi slots for 28 October are open, book now | Marketing | Drives a new booking |
| Happy Karwa Chauth from our store, visit us today | Marketing | Brand greeting that invites a visit |
| Your mehendi appointment on 28 October at 4 PM is confirmed | Utility | Update on an existing booking |
| Your saree order 1042 has shipped and arrives by 27 October | Utility | Update on an existing order |
| Your order has shipped, plus 10% off your next purchase | Marketing | An offer turns an update into promotion |
Do not use the utility category for offers to save cost. Meta reviews templates and can re-categorise or reject them, and a pattern of mislabelled templates puts your account at risk. Keep confirmations plain and send offers as marketing.
Meta rules for festive marketing templates
- Opt-in first: only message customers who agreed to receive WhatsApp messages from you, for example at billing, through a website form or a click-to-WhatsApp ad. Keep a record of when and how they agreed.
- Opt-out on every offer: add a Stop promotions quick reply button and remove anyone who taps it at once. Easy opt-out lowers blocks and reports.
- Frequency caps: Meta limits how many marketing templates a person receives across all businesses in a period, so some sends may not be delivered (error 131049) even when everything is set up correctly. Space your sends and avoid daily blasts.
- Pacing: Meta may release a new marketing template gradually to a small group first and hold the rest if early feedback is poor. Our guide to Meta marketing template pacing explains how to plan around it.
- Quality rating: each template and phone number carries a quality rating based on blocks, reports and engagement. Low ratings can pause templates or reduce messaging limits, so send relevant offers to the right segment instead of your full list.
- No guarantees: no provider can promise that a number will never be restricted. Following opt-in, relevance and frequency rules is the best protection you have.
Plan the whole festive season, not one day
Karwa Chauth opens a run of festive demand. Shoppers who buy from you now are warm leads for Dhanteras and Diwali a little more than a week later. Tag every customer who taps a Karwa Chauth button, then follow up with a different offer instead of resending the same one. Our Diwali offer message templates and Dhanteras offer message templates continue the same calendar with gold, gifting and sale copy.
- Segment by interest: jewellery buyers, saree buyers and salon customers should not get identical messages.
- Use the customer's language: Hinglish or Hindi copy often reads more natural for North Indian festive shoppers; keep the offer and button text unchanged.
- Track clicks, not just delivery: compare button taps by template and drop the weakest copy before the next festival.
Send Karwa Chauth offers with RichAutomate
- Template manager: submit these marketing templates with variables and buttons, and track approval in one place.
- Segmented broadcasts: send to opted-in tags such as jewellery, ethnic wear or salon, and schedule each step of the countdown.
- Chatbot for replies: route "Book slot", "Get rate" and "Reserve table" taps to an automated flow or an agent.
- Opt-out handling: customers who tap Stop promotions are excluded from later campaigns automatically.
Pricing is simple: ₹0 setup and ₹0 monthly on pay-as-you-go. On SaaS Pay, a marketing message such as a Karwa Chauth offer costs ₹1.50 and a utility message, such as a booking confirmation, ₹0.50. On Client Pay you pay Meta's per-message charge plus ₹0.10 per message. Teams that want more seats and automation can choose Starter at ₹499/mo, Pro at ₹899/mo or White-label at ₹1,199/mo. GST is required to take your WhatsApp Business API number live. See the full breakdown on our pricing page.
Karwa Chauth is on 29 October, so the best send window opens now. Start your free RichAutomate trial with 14 days and 100 free credits, load these Karwa Chauth templates and schedule your festive countdown today.