The cheapest WhatsApp Business API in India costs ₹0/month platform fee.
Real INR side-by-side rate card across RichAutomate, Wati, AiSensy, Interakt, Gupshup and Karix. No USD bait. Meta passthrough rates included. See exactly how much each BSP charges you for 10k / 50k / 100k messages a month.
The published-pricing matrix
Only what each BSP publishes on their own website — May 2026 snapshot. Where pricing is sales-gated, we say so. No estimates.
| BSP | Platform fee | Utility / msg | Marketing / msg | INR invoice + GST |
|---|---|---|---|---|
| RichAutomate | ₹0 | ₹0.115 | ₹0.96 | Yes |
| AiSensy | ₹1,500–₹3,200/mo | ₹0.145 | ₹1.09 | Yes |
| Interakt | ₹2,499–₹3,499/mo | ₹0.115 | ₹0.96 | Yes |
| Wati | $49–$199/mo | ~₹0.115 | ~₹0.96 | No INR invoice on free tier |
| Gupshup | Sales-gated | Not published | Not published | Custom contract |
| Karix | Enterprise | Not published | Not published | Custom contract |
Sources: each BSP's public pricing page · captured 2026-05-17 IST. Wati prices USD-primary — Indian customers add 4–6% forex spread + 2% Razorpay conversion if billed via card.
What you actually pay each month
Three realistic Indian D2C / SMB volumes. Assumption: 60% marketing templates + 40% utility. Platform fee included where applicable.
| Volume | RichAutomate | AiSensy | Interakt | Wati (₹ at $1=₹83) |
|---|---|---|---|---|
| 10,000 msgs/month (60% mktg, 40% utility) | ₹6,220 | ₹7,374 | ₹8,719 | ₹10,310 |
| 50,000 msgs/month (60% mktg, 40% utility) | ₹31,100 | ₹36,068 | ₹33,599 | ₹45,260 |
| 100,000 msgs/month (60% mktg, 40% utility) | ₹62,200 | ₹70,036 | ₹64,699 | ₹95,520 |
How RichAutomate ships at ₹0 platform fee
Pure Meta passthrough
Same India rate card every BSP gets from Meta — ₹0.115 utility, ₹0.96 marketing. We don't mark it up. Other BSPs do.
No per-seat licence
Unlimited team seats. No inbox-seat fee, no campaign cap, no template cap. Charge agencies pass through quietly.
Points + services revenue
We make money on Razorpay top-ups (₹100 = ~870 utility messages) + paid implementation services for enterprises. Platform stays free.
Compare against your current BSP
Side-by-side feature, pricing and migration breakdown for every major Indian BSP.
Cheaper without cutting compliance
Lowest price is meaningless if your audit trail is non-compliant. RichAutomate ships the full India 2026 compliance stack at ₹0 platform fee.
Frequently asked
Is RichAutomate genuinely the cheapest WhatsApp Business API in India?+
On platform fee, yes — we charge ₹0/month versus ₹1,500–₹3,499/month for Wati, AiSensy and Interakt. On per-message cost, we pass through Meta's published India rate card (₹0.115 utility, ₹0.96 marketing) with no markup. AiSensy adds ~26% on utility (₹0.145) and ~14% on marketing (₹1.09). Wati publishes prices in USD only — Indian customers eat 4–6% forex spread + Razorpay 2% conversion. On a 50,000 msg/month workload, RichAutomate ships at ₹31,100 vs Wati ₹45,260 — a ₹14,160/month saving.
How is RichAutomate free if Meta charges per message?+
Meta charges every BSP the same India rate (₹0.115 utility, ₹0.96 marketing). RichAutomate keeps a ₹0 platform fee and passes through Meta's exact rate — we make money on points top-ups (₹100 = ~870 utility messages) plus enterprise services. No per-seat license, no inbox seat fee, no campaign cap. Wati / AiSensy / Interakt charge platform fee on top of the same Meta passthrough.
Does cheapest also mean fewer features?+
No. RichAutomate ships the same Meta Cloud API v24 + Native Flows + Catalog + Payments + multi-WABA failover + Razorpay billing as the top-3 paid BSPs. Differentiators we don't compromise on: DPDP-compliant audit trail (retain 24 months), India-hosted data residency, BYOK AI keys, founder-built visual flow builder.
What about Gupshup and Karix — are they cheaper?+
Neither publishes pricing publicly. Both are sales-gated. Karix is enterprise-only (typical floor ₹50k/month commit). Gupshup recently pivoted to gupshup.ai (autonomous AI agents framing) and their pricing page returns 404. RichAutomate is the only India-built BSP with a transparent public INR rate card that scales from ₹0 to enterprise.
How do I switch from Wati / AiSensy / Interakt to RichAutomate?+
Bring-Your-Own-WABA (BYOWA) flow: 14-day trial, point your existing Meta Cloud number's phone_number_id at our endpoint, migrate flows from our flow builder. Zero downtime. Average switch time 3 days including template re-approval. We honour your current Meta tier and quality rating.
Stop paying platform fee.
Start at ₹0 today.
14-day free trial. ₹0 platform fee. Bring your own WABA or use ours (managed infrastructure). Razorpay + GST invoice. India-hosted.