Bhai Dooj Offer Message 2026: 30 WhatsApp Templates

A Bhai Dooj offer message is a WhatsApp broadcast that promotes a gift hamper, sweets box, jewellery, salon package or discount to customers in the days before Bhai Dooj, which falls on Wednesday, 11 November 2026 according to Drik Panchang. On the WhatsApp Business API it is a marketing template, so it can only go to customers who opted in, must carry an opt-out button and should never be submitted as utility.

Bhai Dooj, also known as Bhau Beej in Maharashtra and Bhai Phonta in Bengal, celebrates the bond between brothers and sisters. Sisters apply tilak and pray for their brothers, and gifts flow both ways, which makes it a strong gifting day for gift shops, sweet shops, jewellers, fashion stores and online brands. Below are 30 copy-ready Bhai Dooj offer templates grouped by business type, a send-timing countdown, Meta's rules for marketing templates and what a campaign costs.

Bhai Dooj 2026 date and the send-timing countdown

Key date: Drik Panchang (New Delhi) lists Bhai Dooj 2026 on Wednesday, 11 November 2026. The Dwitiya tithi runs from 2:00 PM on 10 November to 3:53 PM on 11 November, so some regions observe it a day earlier. Check your local panchang before you lock send dates for each city.

Bhai Dooj is the last day of the five-day Diwali festival, so your customers will already have received many festive offers that week. Plan your sends backwards from the festival and get your main offer out before the Diwali peak. The schedule below is guidance based on how festive shoppers usually buy, not a fixed rule.

If you also run Diwali-week campaigns, avoid sending a Bhai Dooj offer on the same day as your Diwali offer to the same customer. Use different segments or space the messages by at least a day.

30 Bhai Dooj offer message templates

Copy these into your template manager and submit them in the marketing category. Variables appear as {{1}}, {{2}} and so on. Each template starts and ends with fixed text, because Meta rejects templates that begin or end with a variable. Give realistic sample values, such as "Priya" and "₹999", when you submit, and add the button named in the last line plus a Stop promotions quick reply.

Gift shops and hampers

1. Bhai Dooj gift hamper launch

Hi {{1}}, our Bhai Dooj gift hampers are here at {{2}}.
Chocolates, dry fruits and keepsakes for your brother or sister from ₹{{3}}.
Tap View hampers to pick one.

2. Personalised gift for siblings

Hi {{1}}, make this Bhai Dooj personal.
Add your sibling's name to a mug, frame or cushion at {{2}}, ready in {{3}} days.
Tap Personalise now to start.

3. Gift delivery to another city

Namaste {{1}} ji, can't visit your brother this Bhai Dooj?
We deliver hampers from {{2}} to {{3}} before 11 November.
Tap Send a gift to choose one.

4. Budget gift picks

Hi {{1}}, Bhai Dooj gifts under ₹{{2}} are now live at {{3}}.
Wallets, perfumes, chocolates and more, gift-wrapped free.
Tap Shop under budget to see the list.

Sweets and dry fruits

5. Sweets box pre-order

Hi {{1}}, pre-order your Bhai Dooj mithai from {{2}}.
Kaju katli, besan laddoo and mixed boxes from ₹{{3}}, ready for pickup on 11 November.
Tap Pre-order to book your box.

6. Dry fruit gift box offer

Namaste {{1}} ji, gift health this Bhai Dooj.
Premium dry fruit boxes at {{2}} with {{3}}% off till 10 November.
Tap View boxes to order.

7. Sugar-free sweets range

Hi {{1}}, looking for sugar-free sweets for Bhai Dooj?
Our sugar-free range at {{2}} starts at ₹{{3}}.
Tap See range to order before 10 November.

8. Home delivery slot for sweets

Hi {{1}}, get fresh Bhai Dooj sweets delivered at home in {{2}}.
Book a delivery slot for 11 November by {{3}}.
Tap Book slot to confirm.

Jewellers: silver and sibling gifts

9. Silver gifts for Bhai Dooj

Hi {{1}}, gift silver this Bhai Dooj.
Silver coins, bracelets and puja items at {{2}} with {{3}}% off making charges.
Tap View silver to see designs.

10. Sibling bracelet collection

Namaste {{1}} ji, our brother-sister bracelet collection is live at {{2}}.
Matching designs in silver and gold from ₹{{3}}.
Tap Explore collection to choose.

11. Gift card for jewellery

Hi {{1}}, not sure what your sister will like?
Gift a {{2}} jewellery gift card worth ₹{{3}} and let her pick.
Tap Buy gift card to send one.

Fashion and apparel

12. Festive outfit for the tilak ceremony

Hi {{1}}, dress up for Bhai Dooj with our festive kurtas and sarees at {{2}}.
Use code {{3}} for {{4}}% off till 10 November.
Tap Shop festive wear to explore.

13. Gift a shirt or kurta

Hi {{1}}, a new kurta makes a great Bhai Dooj gift.
Gift-wrapped kurtas and shirts at {{2}} from ₹{{3}}, with free size exchange.
Tap Shop gifts to see styles.

14. Sibling combo offer

Namaste {{1}} ji, buy one outfit for yourself and one for your sibling at {{2}}.
Get {{3}}% off the second piece this Bhai Dooj.
Tap See combos to choose.

Electronics and gadget gifting

15. Gadget gifts for your brother

Hi {{1}}, gift a gadget this Bhai Dooj.
Earbuds, smartwatches and power banks at {{2}} from ₹{{3}}.
Tap Shop gadgets to see deals.

16. Smartphone gifting with EMI

Hi {{1}}, surprise your sister with a new phone this Bhai Dooj.
No-cost EMI from ₹{{2}} per month at {{3}}.
Tap View phones to pick one.

17. Gift wrap and same-day pickup

Hi {{1}}, order your Bhai Dooj gadget gift from {{2}} by {{3}} and pick it up gift-wrapped on 11 November.
Tap Order now to reserve yours.

Salons and spas

18. Sibling grooming package

Hi {{1}}, book a brother-sister grooming package at {{2}} this Bhai Dooj.
Haircut, facial and styling for two at ₹{{3}}.
Tap Book slot to reserve.

19. Festive makeup and mehendi

Namaste {{1}} ji, look your best for the Bhai Dooj tilak.
Festive makeup and mehendi at {{2}} from ₹{{3}}, slots on 10 and 11 November.
Tap Book now to choose a time.

20. Spa gift voucher

Hi {{1}}, gift your sibling a relaxing spa session this Bhai Dooj.
Spa vouchers at {{2}} worth ₹{{3}}, valid till 31 December.
Tap Buy voucher to send one.

Restaurants and cafés

21. Bhai Dooj family lunch

Hi {{1}}, celebrate Bhai Dooj with family at {{2}}.
Special festive thali for ₹{{3}} on 11 November.
Tap Reserve table to book.

22. Siblings eat-together offer

Hi {{1}}, bring your brother or sister to {{2}} on Bhai Dooj and get {{3}}% off your bill.
Tap Book table to reserve.

23. Café dessert box

Hi {{1}}, our Bhai Dooj dessert box at {{2}} has brownies, cookies and cupcakes for ₹{{3}}.
Tap Order box to get it delivered.

Online D2C brands

24. Delivery cut-off notice

Hi {{1}}, want your Bhai Dooj gift to arrive on time?
Order from {{2}} by {{3}} for delivery before 11 November.
Tap Shop now to see ready-to-ship gifts.

25. Discount code for siblings

Hi {{1}}, this Bhai Dooj use code {{2}} at {{3}} for {{4}}% off sibling gifts.
Tap Shop gifts to use it before 11 November.

26. Free gift with order

Hi {{1}}, shop for Bhai Dooj at {{2}} above ₹{{3}} and get a free gift box with every order.
Tap Shop now to see the offer.

Travel and cab operators

27. Cab to visit family

Hi {{1}}, travelling to your sister's home this Bhai Dooj?
Book an outstation cab with {{2}} from ₹{{3}} for 11 November.
Tap Book cab to reserve.

28. Round-trip festive travel

Namaste {{1}} ji, going home for Bhai Dooj?
Book a round-trip with {{2}} by {{3}} and save on the return journey.
Tap Plan trip to see options.

Countdown reminders

29. Two days to go

Hi {{1}}, Bhai Dooj is on Wednesday, 11 November.
Your offer at {{2}} ends on 10 November.
Tap Shop now before it ends.

30. Hinglish last-call offer

Hi {{1}}, Bhai Dooj ki shubhkamnayein!
{{2}} par sibling gift offer: {{3}}% off, sirf 11 November tak.
Shop now dabaiye aur offer paiye.

If you are planning the whole festive season, our Dhanteras offer message templates and Diwali offer message templates cover the days just before Bhai Dooj with gold, appliance and festive-sale copy.

Marketing or utility: how Meta classifies Bhai Dooj messages

Definition: a marketing template is any WhatsApp template that promotes a product, offer, event or brand. A utility template is a non-promotional update about a specific order, booking or account the customer already has. A Bhai Dooj greeting with an offer or a shop link is marketing, even if it reads like a wish.

Do not use the utility category for offers to save cost. Meta reviews templates and can re-categorise or reject them, and a pattern of mislabelled templates puts your account at risk. Keep dispatch and booking confirmations plain, and send offers as marketing.

Meta rules for festive marketing templates

• Opt-in first: only message customers who agreed to receive WhatsApp messages from you, for example at billing, through a QR code at the counter, a website form or a click-to-WhatsApp ad. Keep a record of when and how they agreed.
• Opt-out on every offer: add a Stop promotions quick reply button and remove anyone who taps it at once. Easy opt-out lowers blocks and reports.
• Use variables properly: personalise with {{1}} for the name and {{2}} for your store, but never start or end a template with a variable, and never leave a variable without sample text.
• No misleading urgency: only say "last day" or "few left" when it is true. Fake countdowns and invented stock limits lead to reports and can get templates rejected.
• Frequency caps: Meta limits how many marketing templates a person receives across all businesses in a period, so some sends may not be delivered (error 131049) even when everything is set up correctly. Diwali week is the busiest time of the year, so this cap bites harder.
• Quality rating: each template and phone number carries a quality rating based on blocks, reports and engagement. Low ratings can pause templates or reduce messaging limits, so send relevant offers to the right segment instead of your full list.
• No guarantees: no provider can promise that a number will never be restricted. Following opt-in, relevance and frequency rules is the best protection you have.

What a Bhai Dooj WhatsApp campaign costs

On RichAutomate SaaS Pay, every marketing message such as a Bhai Dooj offer costs ₹1.50, and every utility message such as an order dispatch update costs ₹0.50. The maths is simple: customers multiplied by sends multiplied by the per-message price.

Two sends usually beat three or four. Send the main offer and one reminder only to customers who did not tap the first message, and you cut cost and blocks at the same time.

Turn Bhai Dooj buyers into repeat customers

Bhai Dooj closes the Diwali season, and the wedding season follows soon after. Tag every customer who taps a Bhai Dooj button or places an order, then follow up with a relevant offer instead of resending the same message. Our new arrival message templates work well for the wedding and winter collections that come next, and the Karwa Chauth offer message templates show how jewellers and salons ran the earlier festive push.

• Segment by interest: hamper buyers, sweets customers and salon clients should not get identical messages.
• Follow up on unconverted leads: a customer who tapped View hampers but did not order is a better next target than a cold contact.
• Use the customer's language: Hindi, Marathi, Bengali or Hinglish copy often reads more natural for festive shoppers; keep the offer and button text unchanged.
• Track clicks, not just delivery: compare button taps by template and keep the copy that works for the next festival.

Send Bhai Dooj offers with RichAutomate

• Template manager: submit these marketing templates with variables and buttons, and track approval in one place.
• Segmented broadcasts: send to opted-in tags such as hamper buyer, sweets customer or salon client, and schedule each step of the countdown.
• Chatbot for replies: route "Pre-order", "Book slot" and "Send a gift" taps to an automated flow or a sales agent.
• Opt-out handling: customers who tap Stop promotions are excluded from later campaigns automatically.

Pricing stays simple: start on pay-as-you-go with ₹0 setup and ₹0 monthly and pay only per message, at ₹1.50 for marketing and ₹0.50 for utility on SaaS Pay. Teams that want more automation can choose Starter at ₹499/mo or Pro at ₹899/mo. GST is required to take your WhatsApp Business API number live. See the full breakdown on our pricing page.

Bhai Dooj is on 11 November, so the pre-order window opens in early November. Start your free RichAutomate trial, load these Bhai Dooj templates and get them approved before the Diwali rush.