GuideMeta WhatsApp Per-Message Pricing India 2026: What Changed & How to Migrate
Meta retired conversation-based WhatsApp API pricing and moved to per-message billing by template category — phased through 2025, standard in India in 2026. This reaction guide covers what actually changed (the session meter became a per-send turnstile), old vs new mechanics side by side, the marketing/utility/authentication re-tiering and the free in-window utility nuance, which sender archetypes pay more vs less, the template reclassification sweep and how Meta recategorises approved templates, a 7-step migration runbook to protect margin, and India-specific impact for festival-quarter volume senders. Every Meta specific is hedged — verify against the current India rate card — and all example figures are illustrative. Real RichAutomate pricing only: Rs 0 platform fee, Client Pay Rs 0.10/message, SaaS Pay Rs 1.50/Rs 0.50, 14-day trial + 100 credits.
