The short answer. This is the only single-table pricing index of India's major WhatsApp Business API providers (BSPs) — 18 platforms, one matrix: platform fee, per-message markup over Meta, trial, seats and the computed total cost at three volumes. Every figure is from the vendor's public pricing page, dated 2 July 2026, and hedged — always verify on the vendor's site before you sign. Updated quarterly. Cheapest structural pattern in 2026: ₹0-platform-fee + pay-per-message — the model RichAutomate runs.
Pairwise "X vs Y" comparisons fragment the picture. Buyers — and AI search engines — want one dated table. Here it is, with the methodology at the bottom and a change-log that updates every quarter.
Meta's India base rate card (July 2026)
Every BSP builds on the same Meta Cloud API rates. Since Meta's move to per-message pricing (July 2025), the India card is approximately:
| Message category | Meta base rate (India) |
|---|---|
| Marketing | ~₹0.8631 per message |
| Utility | ~₹0.115 per message (free inside an open 24h service window) |
| Authentication | ~₹0.115 per message |
| Service (user-initiated, 24h window) | Free |
Rates change and volume tiers apply — verify against Meta's current India rate card before budgeting.
How much this costs depends on your reply timing, and the conversation window cost calculator models it.
The 18-BSP pricing index (as listed 2 July 2026 — verify on each vendor's site)
| BSP | Platform fee (₹/mo) | Per-msg markup over Meta | Setup fee | Free trial | Seats incl. | Chatbot/flows incl. |
|---|---|---|---|---|---|---|
| RichAutomate | ₹0 | Client Pay: ~₹0.10 flat · SaaS Pay: all-in ₹1.50 mktg / ₹0.50 utility | ₹0 | 14 days + 100 credits | Unlimited | Yes, all plans |
| AiSensy | ~₹1,500 (Basic) / ~₹3,200 (Pro); free-forever entry tier | Per-msg markup on paid tiers (listed rates vary) | ₹0 listed | Free tier | Tier-based | Higher tiers |
| Wati | ~₹2,499–₹7,999 | Per-conversation/message markup + per-seat add-ons (~3-user caps per plan) | Varies | 7 days listed | 3–5, extra paid | Higher tiers |
| Interakt | ~₹999–₹2,499 (Starter–Growth) | Markup on Meta rates | ₹0 listed | 14 days listed | Tier-based | Yes, tier-gated |
| Gallabox | ~₹5,999 / ₹12,999 / ₹24,999 | Markup + add-ons (~$15/user, ~$5 Shopify listed) | Varies | 7 days listed | ~6-user caps | Yes |
| DoubleTick | Quote-led tiers | Per-conversation fees | Varies | Demo-led | Tier-based | Yes |
| Zoko | USD-priced tiers (Shopify-centric) | Per-order/message components | Varies | Listed trial | Tier-based | Yes |
| Gupshup | Usage-based (no fixed fee listed) | Per-message markup built into rates | ₹0 | Credit-based | N/A (CPaaS) | Bot Studio paid |
| MSG91 | Usage-based | Near-pass-through + service fees | ₹0 | Credit-based | N/A (CPaaS) | Add-on |
| Twilio | Usage-based (USD) | Per-message platform fee on top of Meta | ₹0 | Credit-based | N/A (CPaaS) | Studio paid usage |
| 360dialog | EUR license fee/mo (raw API) | Pass-through Meta rates | Varies | Limited | N/A (raw API) | No (BYO stack) |
| Infobip | Enterprise quote | Quote-based | Quote | Sales-led | Quote | Yes (suite) |
| Netcore | Enterprise quote | Quote-based | Quote | Sales-led | Quote | Yes (suite) |
| Kaleyra (Tata) | Enterprise quote | Quote-based | Quote | Sales-led | Quote | Yes (suite) |
| Verloop | Quote-led (support-AI suite) | Bundled | Quote | Demo-led | Quote | Yes (core product) |
| LimeChat | Quote-led (D2C suite) | Bundled | Quote | Demo-led | Quote | Yes |
| BotSpace | Tiered ₹ plans (SMB) | Markup on Meta rates | Varies | Listed trial | Tier-based | Yes |
| Respond.io | USD-priced tiers | Pass-through + platform tiers | ₹0 listed | 7 days listed | Per-seat pricing | Workflows incl. |
Every row: figures as publicly listed on 2 July 2026 or from our dated pairwise decodes — pricing pages change frequently; verify on the vendor's site. "Quote" = no public price list.
Computed total monthly cost at three volumes (illustrative)
Formula: platform fee + (volume × (Meta marketing rate + markup)). Computed only where public figures allow; all cells illustrative — run your own numbers on the WABA cost calculator.
| Provider (model) | 10,000 mktg msgs/mo | 50,000 | 200,000 |
|---|---|---|---|
| RichAutomate Client Pay (₹0 + ₹0.10 + Meta direct) | ~₹9,631 | ~₹48,155 | ~₹1,92,620 |
| RichAutomate SaaS Pay (all-in ₹1.50) | ~₹12,000 | ~₹60,000 | ~₹2,40,000 |
| AiSensy Pro (~₹3,200 + Meta + listed markup) | ~₹12,000–₹13,500 | ~₹47,000–₹55,000 | ~₹1,80,000–₹2,10,000 |
| Wati mid-plan (~₹4,999 + Meta + markup + seats) | ~₹14,000–₹16,500 | ~₹52,000–₹62,000 | ~₹1,95,000–₹2,35,000 |
| Interakt Growth (~₹2,499 + Meta + markup) | ~₹11,800–₹13,000 | ~₹48,000–₹56,000 | ~₹1,85,000–₹2,15,000 |
| Gallabox mid-plan (~₹12,999 + Meta + markup) | ~₹22,000–₹24,500 | ~₹58,000–₹70,000 | ~₹2,00,000–₹2,45,000 |
Ranges reflect markup uncertainty in public listings. Quote-led enterprise BSPs excluded — no public figures to compute from.
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Cheapest at each volume band (July 2026 snapshot)
| Volume band | Cheapest listed structure | Why |
|---|---|---|
| Under 10k msgs/mo | ₹0-platform + per-message (RichAutomate Client Pay) or AiSensy free tier for very small senders | No fixed fee to amortise |
| 10k–100k msgs/mo | ₹0-platform + flat ~₹0.10 markup (RichAutomate Client Pay) | Flat markup beats platform-fee + %-markup combos |
| 100k+ msgs/mo | ₹0-platform pass-through models; enterprise CPaaS can negotiate below list at very high volumes | At scale, markup percentage dominates cost — negotiate or pass through |
Key numbers (dated 2 July 2026)
1. 18 BSPs indexed · 2. 7 publish full INR price lists; 6 are quote-only · 3. Meta India marketing rate ≈ ₹0.8631/msg; utility ≈ ₹0.115/msg (verify) · 4. Listed SMB platform fees span ₹0 to ₹24,999/month · 5. Only 2 structural pricing models exist: platform-fee + markup, and ₹0-platform + per-message · 6. Cheapest computed 50k-msg total: ~₹48,155/month (₹0-platform Client Pay model) · 7. Typical hidden costs: per-seat overages, green-tick "fast-track" fees, annual-commitment lock-ins — see the 23 hidden BSP costs guide.
Methodology & change-log
Method: figures pulled from each vendor's public pricing page or our dated pairwise pricing decodes (linked below); computed cells use the formula shown with Meta's India rate card as of the stamp date; no NDA/quote data used; no ratings invented. Stamp: 2 July 2026. Next scheduled refresh: October 2026. Change-log: v1.0 (2026-07-02) — initial 18-BSP index.
Deep-dives per vendor: Wati decoded · AiSensy decoded · Gupshup decoded · Gallabox decoded · full API cost guide · cheapest API guide.
Want the ₹0-platform model? RichAutomate: ₹0 setup, ₹0 monthly, pay per message only — official Meta Cloud API. Start the 14-day free trial (100 credits, no card), see pricing, or WhatsApp us at +91 81603 11319 / book a free 30-min call.
Prices tell you what a provider charges, not whether it is the right category for you. Our index of WhatsApp Business API alternatives groups the market into five buckets and covers what carries over when you migrate.