47 WhatsApp Templates Indian D2C Brands Actually Send (2026 Swipe File)

A swipe file of 47 WhatsApp Business templates that Indian D2C, fintech, EdTech, and SaaS brands send in production in 2026 — all approved by Meta on first or second submission, all aligned to the 2026 India template review rules, all categorised so you do not pay marketing rates for utility flows. Copy any of them, swap the variables for your brand, submit to Meta. Each comes with the body text, the suggested category (Marketing, Utility, or Authentication), the variables required, the suggested buttons, and the use-case context.

Marketing Templates (12)

1. Sale Launch — Apparel / Beauty D2C

Body:
Hi {{1}}, our {{2}} sale is live until {{3}}.
Up to 30% off on bestsellers. Limited stock.
Footer: Reply STOP to opt out.
Buttons: URL "Shop Now" → https://yourdomain.com/sale

2. Cart Abandonment Recovery

Body:
Hi {{1}}, you left {{2}} in your cart.
Complete your order now and get free shipping.
Footer: Reply STOP to opt out.
Buttons: URL "Resume Cart"

3. Win-Back (30+ Day Inactive)

Body:
Hi {{1}}, we miss you at {{2}}. Come back this week and use code {{3}} for 25% off your next order.
Buttons: URL "Use Code"

4. New Product Launch

Body:
{{1}}, our newest {{2}} is here. Limited launch stock.
Tap below to be among the first.
Buttons: URL "See It"

5. Festive Greeting + Offer (Diwali / Holi)

Body:
Happy {{1}}, {{2}}!
Celebrate with 20% off site-wide. Use {{3}} at checkout. Offer ends {{4}}.
Buttons: URL "Shop"

6. Flash Sale (24 hours)

Body:
Flash sale alert, {{1}}. 30% off everything. Ends in 24 hours.
Buttons: URL "Shop Now"

7. Loyalty Reward Unlock

Body:
Hi {{1}}, you have unlocked {{2}} loyalty points worth ₹{{3}}. Redeem before {{4}}.
Buttons: URL "Redeem"

8. Friend Referral Invite

Body:
{{1}}, refer a friend and you both get ₹{{2}} off your next order. Share the link below.
Buttons: URL "Get My Link"

9. Restock Alert

Body:
{{1}}, the {{2}} you wanted is back in stock. Limited units.
Buttons: URL "Buy Now"

10. Pre-Order Open

Body:
{{1}}, pre-orders are open for {{2}}. First 200 buyers get 20% off.
Buttons: URL "Pre-Order"

11. Cross-Sell After Purchase

Body:
{{1}}, customers who bought {{2}} also love {{3}}. Tap to see the bundle.
Buttons: URL "View Bundle"

12. Welcome Offer (New Subscriber)

Body:
Welcome to {{1}}, {{2}}! Use {{3}} for 15% off your first order. Valid 7 days.
Buttons: URL "Shop"

Utility Templates (15)

13. Order Confirmation

Body:
Hi {{1}}, order #{{2}} confirmed. Total ₹{{3}}.
We will ship within 24 hours.
Buttons: URL "View Order"

14. Shipping Update

Body:
Order #{{1}} has been shipped via {{2}}. Tracking: {{3}}. Expected delivery: {{4}}.
Buttons: URL "Track Order"

15. Out for Delivery

Body:
{{1}}, your order #{{2}} is out for delivery today. Please be available between {{3}}.

16. Delivery Confirmation

Body:
{{1}}, your order #{{2}} has been delivered. Hope you love it.
Buttons: URL "Rate It"

17. Payment Failed

Body:
Hi {{1}}, payment for order #{{2}} (₹{{3}}) failed.
Tap below to retry. Cart held for 30 minutes.
Buttons: URL "Retry Payment"

18. Appointment Reminder

Body:
{{1}}, reminder of your {{2}} appointment with {{3}} on {{4}} at {{5}}.
Buttons: URL "Reschedule"

19. Subscription Renewal Notice

Body:
{{1}}, your {{2}} subscription renews on {{3}} for ₹{{4}}.
Buttons: URL "Manage"

20. Password Change Confirmation

Body:
{{1}}, your password was changed at {{2}}. If this was not you, contact us.
Buttons: URL "Contact Support"

21. Document / Receipt Delivery

Body:
{{1}}, your invoice for order #{{2}} is attached. Total ₹{{3}}.
Header: Document attachment

22. Loan Approval (Fintech)

Body:
{{1}}, your loan of ₹{{2}} has been approved. Disbursed to account ending {{3}}.

23. KYC Reminder

Body:
{{1}}, complete your KYC by {{2}} to keep your account active.
Buttons: URL "Complete KYC"

24. Class Reminder (EdTech)

Body:
{{1}}, reminder for your {{2}} class with {{3}} starting at {{4}}.
Buttons: URL "Join Class"

25. Event Ticket Confirmation

Body:
{{1}}, ticket confirmed for {{2}} on {{3}}. Entry code: {{4}}.

26. Refund Initiated

Body:
{{1}}, refund of ₹{{2}} for order #{{3}} initiated. Credited in 5–7 business days.

27. Booking Update / Itinerary

Body:
{{1}}, your booking #{{2}} is confirmed. {{3}} on {{4}} at {{5}}.
Buttons: URL "View Itinerary"

Authentication Templates (5)

28. Standard OTP

Body:
{{1}} is your {{2}} verification code. Do not share. Expires in {{3}} minutes.
Buttons: OTP "Copy code"

29. Login OTP (One-Tap Autofill)

Body:
{{1}} is your login code. Do not share. Expires in {{2}} minutes.
Buttons: OTP one-tap autofill

30. Payment Verification

Body:
{{1}} is your payment verification code for ₹{{2}} to {{3}}. Do not share. Valid 5 minutes.

31. Password Reset

Body:
{{1}} is your password reset code. Do not share. Valid 10 minutes.

32. Account Verification (Sensitive)

Body:
{{1}} is your account verification code. Do not share with anyone. Expires in {{2}} minutes.

Conversational / Engagement Patterns (15)

These are utility templates with stronger interaction hooks. Approved as Utility because they reference an active customer service window or a transactional event.

33. Post-Purchase Feedback

Body:
Hi {{1}}, how was your {{2}}? Tap to rate.
Buttons: Quick Reply "Loved it" / "Issue with order"

34. Support Ticket Update

Body:
{{1}}, your ticket #{{2}} is now {{3}}. Reply if you need more help.

35. Class Recording Available

Body:
{{1}}, recording for {{2}} is now available.
Buttons: URL "Watch"

36. Trial Ending Soon

Body:
{{1}}, your trial ends in {{2}} days. Continue with {{3}}?
Buttons: URL "Upgrade" / Quick Reply "Talk to sales"

37. Quotation Sent

Body:
{{1}}, quotation #{{2}} for {{3}} is ready. Total ₹{{4}}.
Buttons: URL "View Quote" / Quick Reply "Approve"

38. Account Statement Ready

Body:
{{1}}, your statement for {{2}} is ready. Closing balance ₹{{3}}.
Buttons: URL "Download"

39. Upcoming EMI Reminder

Body:
{{1}}, your EMI of ₹{{2}} is due on {{3}}. Pay now to avoid late fee.
Buttons: URL "Pay Now"

40. Service Booking Confirmation

Body:
{{1}}, {{2}} service booked for {{3}} at {{4}}. Technician will WhatsApp 30 minutes before arrival.

41. Gift Card Sent

Body:
{{1}} sent you a ₹{{2}} gift card from {{3}}. Redeem before {{4}}.
Buttons: URL "Redeem"

42. Survey Invite

Body:
{{1}}, 60-second survey on your last visit to {{2}}. Reward: 10% off your next order.
Buttons: URL "Take Survey"

43. Return Approved

Body:
{{1}}, return for order #{{2}} approved. Pickup scheduled for {{3}}.

44. Loyalty Tier Upgrade

Body:
{{1}}, you are now a {{2}} member. Unlock benefits like {{3}}.
Buttons: URL "See Benefits"

45. Wishlist Price Drop

Body:
{{1}}, {{2}} from your wishlist is now {{3}}% off.
Buttons: URL "Buy Now"

46. Birthday / Anniversary Offer

Body:
Happy birthday, {{1}}! Use {{2}} for 25% off, valid for 7 days.
Buttons: URL "Use Code"

47. Membership Renewal Confirmation

Body:
{{1}}, your {{2}} membership has been renewed for {{3}} months. Expires {{4}}.