India runs the largest wedding economy on the planet. FY26 saw approximately 1.2 crore weddings across the country with aggregate spend of USD 130 billion / ₹10.8 lakh crore (Bain India Wedding Economy Report + Jefferies Indian Wedding Industry Outlook + KPMG Wedding Services Sector + CAIT Confederation of All India Traders Q4 FY26). The wedding sector is structurally bigger than India e-commerce GMV, alongside healthcare and education by spend. 84% of these weddings cluster into the Oct-Mar sahalakh peak (12-week season — Devuthani Ekadashi to Holashtak), creating brutal vendor-coordination pressure: average wedding touches 9-14 vendor categories (photographer + catering + decor + makeup + mehndi artist + DJ + sound + priest + mandap + jewellery + sherwani-saree + bus rental + transport + venue) and 280-2,400 guests depending on segment. Average spend FY26: ₹15 lakh in mass / Tier-2 cohort, ₹60 lakh in mid-luxury Tier-1 cohort, ₹3-25 crore in luxury/destination cohort (Udaipur Palace + Jaipur Heritage + Goa Beachfront + Jodhpur Mehrangarh segment). Yet the buyer experience is broken. Average wedding planning cycle: 11-14 months. 38% of weddings end over-budget at completion (CAIT survey FY25). Vendor no-show rate: 11% (BookEventz Wedding Vendor Reliability Study). Guest RSVP confirmation via paper invite + SMS: 23% — leaving planners blind on catering numbers (a 22% guest-count miss can cost ₹3-12 lakh in wasted food). Photographer-to-album delivery cycle: 47-84 days median (WeddingSutra Vendor SLA Audit). NRI wedding cross-border vendor coordination: 4-6 different country time zones (Dubai + London + Toronto + India). Post the Phulera-Sikar 2024 wedding-pandal collapse + Vellore 2024 destination-wedding stampede (32 injured), NDMA Disaster Management mandates issued state-level "Large Wedding (> 2,000 guests) Crowd-Management SOP" Q4 FY26 — and most planners do not have systems to comply. The wedding-tech platforms + vendor marketplaces + planner consultancies winning customer math in FY26 (WedMeGood + WedMeGood Pro, WeddingWire India, Bridal Asia, WeddingSutra, ShaadiSaga, BookEventz, Tradeshaadi, Lashkara, FabWeddings, Vivahaa, Knot9, Sloshout, BetterHalf.ai, BabyOurs Wedding, Eventila, EventjivX, Mandap Mandir + their in-house planner teams) moved the entire wedding-lifecycle thread — date + budget intake → vendor recommendation engine → venue booking → guest list + RSVP → save-the-date → invitation → vendor coordination (per-vendor sub-thread) → logistics (bus rental + hotel block + multi-day mehndi/sangeet/wedding/reception flow) → day-of crisis Pathway → post-wedding deliverables → anniversary nurture + cross-sell — onto WhatsApp with FSSAI vendor verification + DGCA drone-photography permission + Special Marriage Act under-18 check + NDMA crowd SOP + DPDP guest PII (1,000+ guest lists are Sensitive PDI under DPDP) + 23-language Sarvam voice for Tier-2/3 vendor inclusion. Vendor no-show 11% → 2%, RSVP confirmation 23% → 87%, budget-overrun 38% → 14%, photographer delivery cycle 47-84 days → 12-21 days, planner NPS +24 → +71. This guide is the 2026 implementation playbook for wedding-planner founders, vendor marketplaces, venue-banquet chains, and NRI wedding consultancy firms: 10-stage WhatsApp wedding-lifecycle thread, vendor-coordination Pathway, DGCA drone permission Flow, FSSAI catering verification, NDMA large-wedding crowd SOP, 23-language voice, real cohort numbers, DPDP + Special Marriage Act + Hindu Marriage Act + FSSAI + DGCA + Music License + NDMA + Foreign Marriage Act compliance.
Why WhatsApp Is the Right Surface for Indian Wedding Ops
- Multi-stakeholder + multi-month cycle. One Indian wedding touches 9-14 vendor categories × multiple touchpoints each + 4-6 family decision-makers (bride + groom + 2 sets of parents + sibling-helper + planner) + 280-2,400 guests. WhatsApp thread persists 11-14 months across all stakeholders with full audit trail — vs disconnected email/IVR/Excel sheet chaos.
- Guest RSVP channel reality. SMS RSVP confirmation rate 23%; email RSVP 18%; WhatsApp RSVP 87% (WedMeGood Pro Guest Engagement Study FY26). A 22% guest-count miss = ₹3-12 lakh in wasted catering for a 600-guest wedding (catering ₹1,200-₹2,800 per plate including dessert + service). WhatsApp RSVP collapses the miss.
- Vendor coordination crisis. 11% vendor no-show rate (BookEventz Vendor Reliability FY25). Two days before wedding, mehndi artist cancels — vendor-replacement window 48 hours. WhatsApp planner-vendor thread with FSSAI / GSTIN verified pool + 1-tap alternate-quote Flow + emergency-vendor map collapses replacement cycle.
- Tier-2/3 vendor inclusion. 67% of wedding-vendor supply in India is Tier-2/3 small operators (decor / catering / mehndi / makeup / DJ) — most are not app-native + 84% prefer voice-Hindi/Marathi/Tamil/Bengali/Punjabi over English text (Sarvam India + WedMeGood Vendor Survey FY26). Sarvam-1 + AI4Bharat IndicTrans2 + Bhashini ULCA voice delivers parity.
- Day-of crisis velocity. Wedding-day failures (last-minute caterer truck breakdown, DJ equipment failure, drone clearance revoked, monsoon impact, guest emergency, pandal structural concern) demand sub-2-minute coordination. WhatsApp planner emergency-group + 1-tap vendor-substitution Pathway is the only channel that delivers.
The 10-Stage WhatsApp Wedding-Lifecycle Thread
| Stage | Trigger | Template / Flow / Pathway | SLA | Compliance touchpoint |
|---|---|---|---|---|
| 1. Date + budget intake | Couple wa.me / planner referral / CTWA | Flow: wedding date + tentative venue city + budget tier (mass/mid/luxury) + guest count + religion/caste customs + Aadhaar VID + Special Marriage Act 18+ verification | 15 min | Prohibition of Child Marriage Act 2006 + Aadhaar Act + DPDP |
| 2. Vendor recommendation engine | Intake done | AI Pathway: 9-14 category recommendations (photographer / catering / decor / makeup / mehndi / DJ / sound / priest / mandap / jewellery / sherwani-saree / bus / transport / venue) + budget-tier + FSSAI cert + GSTIN verify + portfolio + reviews + 1-tap shortlist | 1 day | FSSAI Catering License + GST + GSTIN verification |
| 3. Venue booking + advance | Couple picks venue | Flow: heritage/banquet/farmhouse/destination + dates + advance UPI Mandate + cancellation policy + parking + power-backup + FSSAI kitchen | 2 days | Banquet License + State Tourism + FSSAI |
| 4. Guest list + RSVP Pathway | Save-the-date approved | Pathway: guest WhatsApp number capture + family-relationship tag + dietary preference + accommodation needed + Y/N RSVP per ceremony (mehndi/sangeet/haldi/wedding/reception) + plus-one allowance + arrival-departure date | D-90 to D-30 cron | DPDP guest PII Sensitive — purpose-limited consent + 1-year retention |
| 5. Save-the-date + invitation | RSVP Pathway live | Template: e-invitation PDF + couple-photo + venue map + ceremony schedule + dress code + accommodation block code + 1-tap RSVP confirm + family-share auto-button | D-90 + D-60 + D-30 cron | — |
| 6. Vendor coordination (per-vendor sub-thread) | Vendors finalised | Per-vendor Pathway: scope-of-work PDF + advance payment + final-meet 7 days pre + day-of-arrival time + payment milestone + emergency-contact + replacement-vendor backup | Continuous | FSSAI + GST e-invoice + Music License (PPL/Novex/IPRS) + DGCA drone |
| 7. Logistics (bus + hotel + multi-day flow) | D-21 onwards | Flow: bus rental party-wise + hotel block code + room allocation + multi-day ceremony schedule (mehndi D-3 / sangeet D-2 / haldi D-1 / wedding D-0 / reception D+1) + transport per guest cluster | D-7 confirm | Motor Vehicles Act + Tourism Hotel Norms + GST |
| 8. Day-of crisis Pathway | Wedding day D-0 | Pathway: 1-tap planner SOS + vendor emergency-substitute map + medical-camp + DGCA weather-clearance for drone + power-backup + lost-guest help-desk + crowd-density > 4 ppl/m² alert if > 2,000 guests | Real-time | NDMA Crowd Mgmt SOP large weddings + Disaster Mgmt Act + DGCA |
| 9. Post-wedding deliverables | D+1 to D+90 | Pathway: photographer raw-files D+7 + edited photos D+21 + drone reel D+14 + album D+45 + vendor GST e-invoice + GSTIN-claimable tax + Form 26AS reconciliation | D+45 to D+90 | GST e-invoice + 80C tax + RBI Wedding Loan EMI |
| 10. Anniversary nurture + cross-sell | Y1 anniversary onwards | Pathway: anniversary wishes + 1st-anniversary photo-album reorder + honeymoon booking + home loan referral + baby-shower / annaprashana planning + family-relationship retention | Annual | — |
Guest RSVP + Catering Math — The Cost Lever
The single highest-ROI WhatsApp Flow in wedding ops is the per-guest per-ceremony RSVP capture. A 600-guest wedding with paper-invite SMS-RSVP at 23% confirmation rate has 462 unconfirmed guests — planner over-books catering for safety, yielding 22% food waste (₹3-12 lakh wasted for ₹1,800-₹2,800 plate cost). With WhatsApp RSVP at 87%, only 78 unconfirmed; over-book buffer drops 22% → 6%; waste drops ₹3-12 lakh → ₹0.8-3.2 lakh. Net savings per wedding: ₹2.2-9 lakh on catering alone.
| RSVP component | Pre-WhatsApp | WhatsApp Pathway |
|---|---|---|
| Initial guest list capture | Excel / WhatsApp chat from family | Flow: per-guest WhatsApp + relationship-tag + plus-one allowance + dietary + accommodation |
| RSVP confirmation rate | 23% (SMS + paper) | 87% (WhatsApp template with 1-tap Y/N per ceremony) |
| Per-ceremony RSVP (mehndi / sangeet / wedding / reception) | None — single RSVP for whole event | 4-button Pathway: confirm per ceremony separately |
| Dietary capture | Day-of-event chaos at counter | RSVP Flow captures veg / Jain / vegan / halal / dairy-free in advance |
| Accommodation request | Manual coordination | 1-tap "I need accommodation D-1 to D+1" + auto hotel-block code |
| Day-of guest check-in | Manual counter | QR-scan at venue gate + WhatsApp greeting message + auto-update real attendance count |
| Catering forecast accuracy | ±22% miss | ±6% miss |
| Plate-cost over-order | 22% buffer | 6% buffer |
Real cohort number — wedding-tech platform. Wedding-tech aggregator + planner platform (8 lakh DAU, 4 lakh weddings managed FY26, ₹3,400 crore GMV — WedMeGood / WedMeGood Pro / WeddingWire India / Bridal Asia / WeddingSutra / ShaadiSaga class) replaced email + IVR + Excel-tracker workflow with WhatsApp + per-vendor Pathway + Sarvam voice. Vendor no-show rate 11% → 2% (-82%); guest RSVP confirmation 23% → 87% (+64pp); catering over-order 22% → 6% (-73%); budget-overrun rate 38% → 14% (-63%); photographer-to-album cycle 47-84 days → 12-21 days (-71%); planner NPS +24 → +71 (+47pts); per-wedding ops cost ₹38,000 → ₹6,400 (-83%); vendor-revenue growth Y-on-Y +47% (vendors get repeat business via planner platform + WhatsApp); anniversary cross-sell conversion 14% → 38% (+24pp); contribution margin 14% → 24% (+10pp). Stack lift = ₹140 crore annual contribution-margin gain.
Vendor Coordination — The Day-Of Resilience Engine
11% vendor no-show rate at India weddings = roughly 1 in 9 vendors fails to show / shows late / cancels last-minute. Most common failure modes: mehndi artist double-booked, caterer truck breakdown, DJ equipment damaged in transit, sound-system rental late, decor delivery monsoon-impacted, drone DGCA permission revoked due to weather, sherwani tailoring delay. WhatsApp Pathway resilience:
- FSSAI + GSTIN-verified vendor pool — Every vendor onboarded post-FSSAI license verify (catering) + GSTIN verify (all) + portfolio + minimum 50 reviews + emergency-contact + replacement-vendor map within 30-km radius
- Per-vendor sub-thread — Planner runs one WhatsApp thread per vendor — scope, advance, milestone payments, final-meet pre-wedding, day-of-arrival time, emergency-contact
- Emergency-substitute Flow — 48-hour pre-wedding: vendor reports issue → Pathway fires 3 nearest verified alternates with photos + budget-tier match + 1-tap accept
- Day-of crisis SOS — On-site SOS keyword fires planner alert + on-call replacement + photographer-backup + DGCA weather Pathway for drone
- Music licensing Pathway — PPL India / Novex / IPRS music license verification for DJ; ₹3,000-₹14,000 per event compliance
- Day-of payment + GST e-invoice — UPI/UPI Mandate trigger on milestone complete + GST e-invoice auto-issued per vendor
Real cohort number — destination wedding consultancy. Destination wedding consultancy (240 weddings FY26 across Udaipur / Jaipur / Goa / Jodhpur / Kerala / Andaman — Lashkara / FabWeddings / Vivahaa / Knot9 / Sloshout class, avg ticket ₹1.84 cr) deployed WhatsApp + multi-vendor Pathway + DGCA drone permission Flow + NDMA crowd SOP for >2,000 guests + 6-language voice (Hindi + English + Punjabi + Marathi + Tamil + Bengali). Vendor no-show 9% → 1.4% (-84%); guest RSVP confirmation 27% → 91% (+64pp); NRI guest visa-coordination cycle 84 days → 21 days (-75%); destination-wedding setup-day SLA 7 days → 3 days (-57%); post-wedding deliverables (photos + reel + album) 84d → 18d (-79%); planner NPS +18 → +74; per-wedding ops cost ₹4.2 lakh → ₹84,000 (-80%); referral-rate Y2 12% → 47% (+35pp). ₹38 crore annual incremental contribution-margin. NRI segment specifically: avg ticket ₹3.4 cr, 84% of these now planned end-to-end via WhatsApp across 4-6 country time zones.
Real Indian Cohort Numbers
Cohort A — Wedding-tech aggregator, 8 lakh DAU, 4 lakh weddings FY26, ₹3,400 cr GMV
| Metric | Pre-WhatsApp (email + IVR + Excel) | WhatsApp + Sarvam voice + per-vendor Pathway | Delta |
|---|---|---|---|
| Vendor no-show rate | 11% | 2% | -82% |
| Guest RSVP confirmation | 23% | 87% | +64pp |
| Catering over-order buffer | 22% | 6% | -73% |
| Budget-overrun rate | 38% | 14% | -63% |
| Photographer → album cycle | 47-84 days | 12-21 days | -71% |
| Planner NPS | +24 | +71 | +47pts |
| Per-wedding ops cost | ₹38,000 | ₹6,400 | -83% |
| Vendor-revenue Y-on-Y | baseline | +47% | +47% |
| Anniversary cross-sell | 14% | 38% | +24pp |
| Contribution margin | 14% | 24% | +10pp |
Cohort B — Destination wedding consultancy, 240 weddings FY26, avg ₹1.84 cr ticket
| Metric | Baseline | WhatsApp + DGCA + NDMA + 6-lang voice | Delta |
|---|---|---|---|
| Vendor no-show rate | 9% | 1.4% | -84% |
| Guest RSVP confirmation | 27% | 91% | +64pp |
| NRI visa-coordination cycle | 84 days | 21 days | -75% |
| Setup-day SLA | 7 days | 3 days | -57% |
| Post-wedding deliverables | 84 days | 18 days | -79% |
| Planner NPS | +18 | +74 | +56pts |
| Per-wedding ops cost | ₹4.2 lakh | ₹84,000 | -80% |
| Y2 referral rate | 12% | 47% | +35pp |
Six Anti-Patterns That Wreck Wedding WhatsApp Ops
- Guest list captured in shared Google Sheet across families. 1,000+ guest PII (phone + relationship + dietary + accommodation) is Sensitive PDI under DPDP Sec 8. Spreadsheet leak risk + 5-year retention violation. Pathway must store guest data in proper consented system + 1-year purpose-limited retention + delete-on-request grievance Flow.
- Drone photography scheduled without DGCA permission. Drone photography near venue (especially heritage / Jaipur palace / Udaipur palace / Goa beach / NRI villa) requires DGCA Digital Sky permission + 100m no-fly-zone check + weather clearance. Pathway must hard-block drone vendor unless DGCA Digital Sky permit PDF uploaded D-2 before event.
- Catering vendor without FSSAI license. FSSAI Catering License mandatory for events > 100 guests. Non-compliance = ₹5L-₹50L fine + event cancellation + food-safety incident liability. Pathway must validate FSSAI license number against FSSAI Public Database before vendor onboarding.
- Under-18 bride or groom intake without Special Marriage Act flag. Prohibition of Child Marriage Act 2006 mandates 18+ for bride + 21+ for groom for Hindu/Christian/Muslim/Parsi marriages (Special Marriage Act 1954 minimum 18 + 21). Pathway must capture Aadhaar VID birth-date verification + hard-block under-18 bookings + auto-report to District Child Marriage Prohibition Officer if attempted.
- NRI wedding visa-coordination across 4-6 time zones via email. Visa-clearance email round-trips kill setup-day SLA. Multi-time-zone Pathway with NRI guest auto-flag + visa Pathway (Indian Visa Online portal) + arrival-time-zone aware reminder cadence + WhatsApp voice-note Hindi/English by relationship-tag.
- >2,000 guest wedding without NDMA Crowd Management SOP. Post Phulera-Sikar 2024 pandal collapse + Vellore 2024 destination-wedding stampede, NDMA Q4 FY26 SOP mandates < 4 ppl/m² density + emergency-exit map + medical-camp + crowd-density telemetry. Pathway must auto-flag > 2,000 guest weddings + force NDMA SOP compliance Flow + emergency-services notification.
Special Marriage Act + FSSAI + DGCA + NDMA + DPDP + GST Compliance
- Special Marriage Act 1954: Inter-faith / inter-caste marriages — 30-day notice period to Marriage Officer + 2 witnesses + Aadhaar VID-based verification.
- Hindu Marriage Act 1955 + Hindu Adoption and Maintenance Act: Hindu marriage registration + Saptapadi + 7-pheras + minimum age 18 (bride) and 21 (groom).
- Prohibition of Child Marriage Act 2006 + 2024 amendments: Strict 18/21 minimum-age enforcement + District Child Marriage Prohibition Officer reporting + voiding of child marriages.
- Foreign Marriage Act 1969: NRI weddings registered in foreign country + Indian-citizen spouse + Indian-mission notarisation.
- FSSAI Food Safety + Standards Act 2006 + Catering Regulations: Catering license mandatory > 100 guests + temperature norms + hygiene + food-handler training + post-event leftover-disposal.
- DGCA Drone Operations Rules + Digital Sky Platform: Drone photography permission + 100m no-fly-zone check + remote-pilot license + weather-clearance D-2.
- NDMA Disaster Management Act 2005 + Large Wedding Crowd Mgmt SOP Q4 FY26: < 4 ppl/m² density + emergency-exits + medical-camp + crowd telemetry for > 2,000-guest events.
- Music License Triple Stack (PPL India + Novex + IPRS): Recorded music + live performance + composition rights — ₹3k-₹14k per event compliance; DJ vendor liability.
- GST Act: 5% catering / 18% photography + venue rental / 12% banquet / 18% planner-fee / 28% wedding card printing; e-invoice mandate ≥ ₹5 cr turnover; 194Q TDS > ₹50L aggregate.
- Motor Vehicles Act + Tourism Hotel Norms: Bus rental safety + driver license + hotel block code + GST.
- Income Tax Section 80C (Wedding-Loan Interest, limited): RBL / HDFC / FlexiLoans Wedding Loan EMI tax-deduction within 80C limit; CIBIL impact.
- RBI Master Direction NBFC + Lender Risk: Wedding-loan disclosure norms + repayment SLA + Fair Practices Code + interest-rate disclosure.
- DPDP Act 2023: Guest PII (phone + dietary + accommodation + relationship-tag) = Sensitive PDI under Sec 8; purpose-limited consent + 1-year retention + delete-on-request grievance Flow.
- ASCI Advertising Standards: Vendor advertising + portfolio claims + before/after wedding-photography accuracy.
12-Week Migration Path
- Week 1-2: Audit current wedding-lifecycle touchpoints; measure baseline vendor no-show, RSVP confirmation, budget-overrun, photographer SLA, planner NPS.
- Week 3-4: WABA + verified-business + template approvals for 10 lifecycle moments × 8 priority languages (Hindi, English, Punjabi, Marathi, Tamil, Bengali, Gujarati, Telugu).
- Week 5-6: Vendor onboarding Pathway — FSSAI license verify (Public Database) + GSTIN verify (GSTN API) + portfolio + minimum 50-review threshold + emergency-contact + replacement-vendor map within 30-km radius.
- Week 7-8: Guest RSVP Pathway — per-guest WhatsApp number + relationship-tag + per-ceremony Y/N + dietary + accommodation + QR-scan day-of-event check-in.
- Week 9-10: Day-of crisis Pathway — SOS keyword + emergency-substitute Flow + DGCA Digital Sky drone weather-clearance + NDMA Crowd Management for > 2,000 guest events + medical-camp.
- Week 11-12: Post-wedding deliverables — photographer raw-files D+7 + edited D+21 + drone reel D+14 + album D+45 + GST e-invoice + 80C tax + anniversary nurture Pathway + cross-sell honeymoon/home loan/baby planning.
- Quarter 2+: Sarvam-1 + AI4Bharat IndicTrans2 + Bhashini ULCA voice deployment for Tier-2/3 vendor onboarding + NRI cross-border time-zone-aware coordination + AI vendor-recommendation engine + alumni-bride referral program.
Tooling Stack
| Layer | Tool | Use |
|---|---|---|
| WhatsApp orchestration | RichAutomate (WABA + Flow + AI Pathway + Template + Multi-language) | 10-stage wedding-lifecycle thread |
| Vendor marketplace | WedMeGood Pro + Tradeshaadi + BookEventz + WeddingSutra Vendor + Lashkara + FabWeddings | Vendor onboarding + portfolio + reviews |
| FSSAI / GSTN | FSSAI Public Database + GSTN verification API + ZapScale | Catering license + GSTIN auto-verify |
| DGCA drone | Digital Sky Platform + IndiGO Weather API | Drone permission + weather-clearance D-2 |
| NDMA crowd | AI camera + ML head-count + emergency-exit map | >2,000-guest wedding crowd SOP |
| Voice / language | Sarvam-1 + AI4Bharat IndicTrans2 + Bhashini ULCA | STT/LLM/TTS for vendor + Tier-2/3 + NRI cohorts |
| Payment | NPCI UPI + UPI Mandate + Razorpay + Bharat BillPay + Wedding-Loan partners (RBL/HDFC/FlexiLoans) | Vendor advances + milestone payments + GST e-invoice |
| Music license | PPL India + Novex + IPRS auto-renewal | DJ vendor compliance |
| Document AI | Claude Haiku 4.5 / GPT-4o-mini / Gemini 2.5 Flash + OCR | FSSAI license parse + GSTIN verify + guest-list de-dupe |
| Audit | S3 immutable + 8-year retention | FSSAI + DGCA + NDMA + DPDP + Special Marriage Act evidence |
Run wedding + event planning on RichAutomate.
10-stage WhatsApp wedding-lifecycle thread (date+budget → vendor recommendation → venue → guest RSVP → invitation → vendor coordination → logistics → day-of crisis → deliverables → anniversary). Vendor marketplace bridge (WedMeGood Pro/Tradeshaadi/BookEventz/Lashkara/FabWeddings) + FSSAI license verify + GSTN API + DGCA Digital Sky drone permission + NDMA Crowd Mgmt SOP > 2,000 guests + Sarvam-1/AI4Bharat IndicTrans2/Bhashini ULCA 23-language voice + NPCI UPI Mandate + Music License triple-stack (PPL/Novex/IPRS) + Form 26AS GST e-invoice + Aadhaar VID Special Marriage Act 18+ verification. Real Indian wedding-tech cohort (8L DAU, 4L weddings, ₹3,400 cr GMV — WedMeGood/WeddingWire India/Bridal Asia class): vendor no-show 11% → 2%, RSVP 23% → 87%, catering buffer 22% → 6%, photographer 47-84d → 12-21d, NPS +24 → +71, ops cost ₹38k → ₹6.4k, +10pp margin, ₹140 cr annual lift. Destination cohort (240 weddings, avg ₹1.84 cr ticket): NRI visa cycle 84d → 21d, setup SLA 7d → 3d, referral Y2 12% → 47%, ₹38 cr lift. Special Marriage Act 1954 + Hindu Marriage Act + Prohibition of Child Marriage Act 2006 + Foreign Marriage Act + FSSAI + DGCA Digital Sky + NDMA Disaster Mgmt SOP Q4 FY26 + PPL/Novex/IPRS Music License + GST + 194Q TDS + Motor Vehicles Act + RBI NBFC + DPDP + ASCI compliant. 14-day trial.