The best Superchat alternative in India is a WhatsApp platform billed monthly in rupees, without a year-long contract in euros. Superchat's paid plans run from €89 to €299 a month net of VAT with a 12-month minimum term, while RichAutomate starts at ₹499 a month with GST included, charges a flat ₹0.10 per message and lets Meta bill you directly.
All Superchat figures below come from Superchat's public pricing page, checked on 12 Nov 2026. Plans change, so confirm on their site before you buy. RichAutomate figures come from our own WhatsApp Business API pricing page. Superchat prices in euros, and we use an assumed ₹100 per euro for comparison only. Your bank's rate on the day will differ.
Superchat pricing in 2026: seats, AI agents and a 12-month term
Superchat is a multi-seat messaging platform priced in euros. Each paid plan bundles a set number of seats, WhatsApp numbers, AI agents, automations and credits. Prices are shown net, so VAT is added on top, and the page states a minimum contract term of 12 months.
| Superchat plan | Price a month, net | About in rupees | Seats | Numbers | AI agents | Automations |
|---|---|---|---|---|---|---|
| Free | €0 | ₹0 | 1 | 1 | None | 1 |
| Basic | €89 | ₹8,900 | 3 | 1 | None | 2 |
| Professional | €149 | ₹14,900 | 6 | 2 | 1 | 6 |
| Advanced | €299 | ₹29,900 | 12 | 4 | 3 | 12 |
| Custom | Annual contract | On request | Custom | Custom | Custom | Custom |
- Free plan: limited to 30 contacts and 500 credits, so it suits testing rather than live use.
- Add-ons: extra login €19 a month, extra number €49, Newsletter €49 for 10,000 recipients, AI Copilot €29 for three users, extra AI agent €49, extra automation €10.
- Credits: top-ups cost €10, starting from 2,500 credits.
On Meta's charges, the page says the first 1,000 contact-initiated conversations a month are free and lists company-initiated messages at "€0 to €0.01". It does not say whether these are passed through at Meta's own rates or billed with a margin, so ask Superchat before you plan a broadcast budget.
Prefer a provider billed in rupees? Read our Cunnekt alternative comparison with half-yearly and yearly terms explained.
RichAutomate pricing: INR, GST included, pay per message
RichAutomate is built for WhatsApp first. You pay a small plan fee in rupees, that fee comes back as wallet credit, and the platform charges a flat ₹0.10 per message. Meta bills its message charges to you directly on your own payment method, which is how Client Pay billing works. Replies inside the 24-hour customer service window carry no Meta charge.
| RichAutomate | What you pay |
|---|---|
| Starter plan | ₹499 per month, GST included |
| Pro plan | ₹899 per month, GST included |
| White-label plan | ₹1,199 per month, GST included |
| Platform fee | ₹0.10 per message |
| Meta charges | Billed by Meta to you directly, no markup |
| Plan fee | Returned as wallet credit |
| Extra seat | ₹199 per month |
| Extra number | ₹399 per month |
| Setup | ₹0, 7-day trial with 100 free credits, no card |
Want to see your own month before comparing? Enter your volumes in the WhatsApp API cost calculator.
Superchat vs RichAutomate: what a year really costs
Because Superchat commits you for 12 months, compare a full year. The table matches Superchat Basic, which includes three seats and one number, with RichAutomate Starter plus two extra seats, and assumes 5,000 messages a month.
| Three seats, one number, 5,000 messages a month | Superchat Basic | RichAutomate Starter |
|---|---|---|
| Plan and seats a month | €89 net, plus VAT | ₹499 plus 2 x ₹199 = ₹897, GST included |
| Messages a month | Paid from credits, see the page | ₹500 at ₹0.10 each, all of it paid from plan credit |
| Contract | 12-month minimum | Month to month |
| Meta charges | "€0 to €0.01" per company-initiated message, model not stated | Billed by Meta to you directly |
| Platform cost for a year | €1,068 net, about ₹1,06,800 before VAT | ₹10,764 |
Here is how the RichAutomate figure works. Each month you pay ₹499 for the plan and ₹398 for two extra seats, which is ₹897. The ₹499 plan fee comes back as wallet credit, and 5,000 messages at ₹0.10 cost ₹500, so the credit covers ₹499 of it and one rupee more comes from your wallet. That is ₹897 a month on the platform side, or ₹10,764 for the year.
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The gap grows on bigger plans. Superchat Professional at €149 net is €1,788 for the year, about ₹1,78,800 before VAT, for six seats and two numbers. On RichAutomate, Starter with five extra seats and one extra number comes to ₹499 plus ₹995 plus ₹399, which is ₹1,893 a month, or ₹22,716 for the year, before any message fees above the plan credit.
The contract term matters as much as the price. If your season is slow, or a pilot does not work out, a 12-month term means you keep paying until it ends. On RichAutomate you can stay on Starter in a quiet month and move to Pro when volume picks up. If you want to test it on your own number first, start a free 7-day trial with 100 credits and no card.
AI is the other line to price. Superchat includes one AI agent from Professional at €149, and more agents cost €49 each. Before you pay for AI replies anywhere, read our WhatsApp AI agent and chatbot pricing guide, since fixed chatbot flows on RichAutomate already handle most repeat questions.
Where Superchat is the better choice
Superchat is a solid product, and some businesses should pick it:
- Businesses in Europe: euro invoicing with VAT shown separately suits companies that bill and file in the EU.
- Seats bundled in: Advanced includes 12 seats and four numbers in one price, which is simple for a larger team.
- AI agents in the plan: Professional and Advanced include one and three AI agents, with Copilot sold as an add-on.
- A free plan to explore: the Free plan lets you look around with one seat and 30 contacts before committing.
Where RichAutomate is the better choice
RichAutomate fits better for Indian businesses. You pay in rupees with GST included, which gives your accounts team a clean Indian invoice for input tax credit and avoids card forex fees. There is no 12-month lock-in, and every message costs the same ₹0.10 platform fee. Meta bills you directly, so you see Meta's own invoice with nothing added on top.
You get WhatsApp broadcasts with template management, a visual chatbot builder and a shared WhatsApp team inbox. For the Meta side of the bill, our guide to WhatsApp Business API pricing in India lists the current per-message rates.
How to switch from Superchat to RichAutomate
- Check your Superchat contract end date and notice period.
- List your templates, automations and saved replies.
- Create a RichAutomate account and start the free trial.
- Disconnect your WhatsApp number from Superchat, then connect it to RichAutomate through Meta's embedded signup. The number stays in your own Meta business.
- Recreate your templates, rebuild your flows and invite your team to the shared inbox.
If you want a hand planning the move around your contract date, book a free demo and we will walk through it with you.
Which one should you pick?
Pick Superchat if you operate in Europe, want euro invoicing and need many seats and AI agents bundled into one yearly contract. Pick RichAutomate if your customers are in India, you want to pay monthly in rupees with GST included, and you prefer a flat per-message fee with Meta billing you directly. Still comparing? See our Trengo alternative comparison, the Kommo alternative guide and the roundup of WhatsApp Business API alternatives.