The best CampaignHQ alternative in India depends on how many messages you send and of which kind. CampaignHQ charges ₹1,499 to ₹14,999 a month plus a fee of 15% of Meta's charge on each message, while RichAutomate starts at ₹499 a month with GST included, returns that plan fee as wallet credit and charges a flat ₹0.10 per message, with Meta billing you directly on both.
All CampaignHQ figures below come from CampaignHQ's public WhatsApp pricing page, checked on 12 Nov 2026. Plans change, so confirm on their site before you buy. RichAutomate figures come from our own WhatsApp Business API pricing page.
CampaignHQ pricing in 2026: plan fee plus a share of Meta's charge
CampaignHQ sells feature-tiered WhatsApp plans with no contact cap. You pay Meta for each message directly, and CampaignHQ bills its plan plus a fee worked out as a percentage of Meta's charge.
| CampaignHQ plan | Price a month | Agents | Numbers | Fee on Meta's charge |
|---|---|---|---|---|
| Starter | ₹1,499 | 3 | 1 | 15% |
| Growth | ₹3,999 | 5 | 1 | 15% |
| Scale | ₹14,999 | 10 team members | Up to 5 | 12% |
| Custom | Contact sales | More than 10 | Multi-brand | Below 12% |
- Per message in India: marketing is Meta ₹0.8631 plus CampaignHQ ₹0.130, about ₹0.9925. Utility is Meta ₹0.115 plus CampaignHQ ₹0.020, about ₹0.1323.
- Service replies: no CampaignHQ fee on replies inside the 24-hour customer service window.
- Extra agents: ₹550 a month each on every plan.
- Add-ons: Instagram at ₹749 a month for one account on Starter, and SMS from ₹500 a month plus message rates.
- Annual billing: saves two months on the platform fee.
The page does not say whether the plan prices include GST, so ask before you compare invoices. Automation workflows, smart routing and chatbot flows start on Growth, and the developer API and webhooks start on Scale.
RichAutomate pricing: INR, GST included, flat fee per message
RichAutomate is built for WhatsApp first. You pay a small plan fee in rupees, that fee comes back as wallet credit, and the platform charges a flat ₹0.10 per message whatever the category. Meta bills its message charges to you directly on your own payment method, which is how Client Pay billing works. Replies inside the 24-hour customer service window carry no Meta charge.
| RichAutomate | What you pay |
|---|---|
| Starter plan | ₹499 per month, GST included |
| Pro plan | ₹899 per month, GST included |
| White-label plan | ₹1,199 per month, GST included |
| Platform fee | ₹0.10 per message |
| Meta charges | Billed by Meta to you directly, no markup |
| Plan fee | Returned as wallet credit |
| Extra seat | ₹199 per month |
| Extra number | ₹399 per month |
| Setup | ₹0, 7-day trial with 100 free credits, no card |
Want to see your own month first? Enter your volumes in the WhatsApp API cost calculator.
CampaignHQ vs RichAutomate: cost for the same month
Both tools let Meta bill you directly, so Meta's part is the same on each. The difference is what you pay the platform. The table uses CampaignHQ's own example of 5,000 marketing messages a month, with three people on the team.
| 5,000 marketing messages a month, three people | CampaignHQ Starter | RichAutomate Starter |
|---|---|---|
| Plan a month | ₹1,499, 3 agents included | ₹499 plus 2 x ₹199 = ₹897 |
| Platform message fee | 5,000 x ₹0.130 = ₹650 | 5,000 x ₹0.10 = ₹500, ₹499 covered by plan credit |
| Paid to the platform | ₹2,149 | ₹898 |
| Meta charge, billed to you | About ₹4,316 | About ₹4,316 |
| Platform cost for a year | ₹25,788, or ₹22,790 billed yearly | ₹10,776 |
Here is how the figures work. On CampaignHQ, ₹1,499 plus ₹650 in fees is ₹2,149 a month, or ₹25,788 a year. Yearly billing saves two months of the plan, so ₹14,990 plus ₹7,800 in fees is ₹22,790. On RichAutomate, ₹897 for Starter and two seats plus ₹500 in message fees, less ₹499 of plan credit, is ₹898 a month, or ₹10,776 a year.
Get the India 2026 WhatsApp BSP price comparison
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The gap grows with volume because CampaignHQ's fee follows Meta's marketing rate. At 20,000 marketing messages a month, CampaignHQ Starter is ₹1,499 plus 20,000 x ₹0.130 = ₹2,600, so ₹4,099 to the platform. RichAutomate Starter with two seats is ₹897 plus 20,000 x ₹0.10 = ₹2,000, less ₹499 of plan credit, so ₹2,398. Meta's own charge, about ₹17,262, is the same on both and goes to Meta directly.
The picture flips for utility messages. CampaignHQ's fee on a utility message is about ₹0.02, against RichAutomate's flat ₹0.10. For a one-person team sending only utility messages, CampaignHQ Starter costs less on the platform side above roughly 18,700 messages a month. Most Indian shops mix offers, order updates and reminders, so run your own split through the calculator, or start a free 7-day trial with 100 credits and no card.
Where CampaignHQ is the better choice
CampaignHQ is a solid product, and some businesses should pick it:
- High utility volume: a percentage fee on Meta's low utility rate works out cheaper than a flat fee once order updates run into tens of thousands.
- Email and WhatsApp together: it sells email and combo plans on the same customer record.
- Several numbers: Scale covers up to five numbers and Instagram accounts on one plan.
- Enterprise paperwork: Custom adds a written SLA, a security review, DPA and annual invoicing.
Where RichAutomate is the better choice
RichAutomate fits better for small and growing Indian teams that send mainly marketing broadcasts. The entry plan is ₹499 instead of ₹1,499, GST is included, and the plan fee comes back as wallet credit. The ₹0.10 platform fee stays the same when Meta changes its rates, so your platform cost does not climb with Meta's price list.
Chatbot flows and automation are on every plan, not only from ₹3,999 upwards. You get broadcasts with template management, a visual chatbot builder and a shared WhatsApp team inbox, and extra seats cost ₹199 instead of ₹550. For Meta's side of the bill, see our guide to WhatsApp Business API pricing in India.
Before you sign with either tool, ask three questions. Is GST included in the plan price, or added on top of it? Is the platform fee charged on authentication messages such as OTPs? And what happens to unused credit or prepaid months if you leave? On RichAutomate the answers are simple: GST is included, the ₹0.10 platform fee is the same for every message category, and you can test everything for 7 days with 100 free credits before you pay.
How to switch from CampaignHQ to RichAutomate
- Export your contacts, tags and custom attributes as a CSV.
- Note your approved templates and chatbot flows so you can rebuild them.
- Create a RichAutomate account and start the free trial.
- Disconnect your number from CampaignHQ, then connect it to RichAutomate through Meta's embedded signup. The number stays in your own Meta business.
- Import contacts, rebuild your flows and invite your team to the shared inbox.
If you want help moving your flows, book a free demo and we will map it out with you.
Which one should you pick?
Pick CampaignHQ if you send large volumes of utility messages, want email and WhatsApp in one tool, or need several numbers and enterprise paperwork. Pick RichAutomate if you are a small or growing team that sends marketing broadcasts, wants chatbot flows from the first plan and prefers paying in rupees with GST included. Still comparing? See our Kommunicate alternative guide, the Chatfuel alternative comparison and the Hyperleap AI alternative guide.