The best Privyr alternative for Indian teams whose leads now live on WhatsApp is an official WhatsApp Business API platform such as RichAutomate, which gives you chatbots, template broadcasts and a shared team inbox. It costs ₹0 setup and ₹0 monthly on Client Pay (Meta's rate + ₹0.10 per message) and is billed per message rather than per user. Privyr stays a good fit for solo agents who mainly need phone-first lead alerts and follow-ups.
This guide is for real-estate brokers and builders' sales teams, insurance and POSP agents, car dealers, coaching institutes and agencies who capture Facebook and Google leads and follow up on WhatsApp. Privyr details are features and plans as listed on Privyr's website in October 2026; confirm the live page before buying. RichAutomate figures come from our WhatsApp API pricing page.
Privyr in 2026 at a glance
Privyr calls itself "The Best Lead Engagement System for Mobile-First Sales Teams", with the tagline "Convert more leads into clients, from your phone". It is a mobile-first lead-management CRM, and its site features customers in real estate, insurance, automotive, marketing agencies and general sales. Privyr says it is "trusted by 500,000+ businesses across 125 countries". It pulls leads from Facebook Lead Ads, webhooks, Zapier, Google Forms, websites, TikTok, WordPress, ClickFunnels, LinkedIn and Google Ads, with instant new-lead alerts.
WhatsApp is one channel inside that CRM. The site says "Use your existing WhatsApp Business number to instantly message new leads", lists a WhatsApp Auto-Responder and WhatsApp Campaigns, and offers follow-up sequences "across WhatsApp, text message, phone calls".
| Plan | Price | Team size | Key inclusions |
|---|---|---|---|
| Free Forever | $0 | Up to 3 members | Unlimited lead-source integrations, instant lead alerts, up to 2 lead-distribution recipients, up to 10 templates, most recent lead only, mobile + web |
| Pro | Per user, per month (see privyr.com/pricing for the live price in your currency); monthly or annual | Up to 20 members | Unlimited follow-up sequences and templates, bulk messaging/calling 50 leads at a time, file tracking, custom branding; 14-day free trial, no credit card |
| Ultimate | Custom pricing | 20+ members | Advanced team management, subteam hierarchy, advanced analytics, dedicated account manager |
Why teams look for a Privyr alternative
Privyr gets two things right. Its lead-source integrations put a Facebook or Google lead on your phone with no setup work, and the Free Forever plan lets a small team start at $0. For an agent who personally calls each new lead, that is hard to beat.
The need changes when WhatsApp becomes the main sales channel rather than one of several:
- Cost grows with headcount. Privyr prices its Pro plan per user, per month, so cost rises with team size; a WhatsApp API platform on usage billing costs ₹0 a month and charges per message.
- Volume. Pro lists bulk messaging 50 leads at a time. A builder announcing a new tower needs template broadcasts to the whole opted-in list in one go.
- 24x7 qualification. A WhatsApp chatbot can qualify a Facebook lead within seconds, at any hour, before an agent picks up the phone.
- One number, many agents. Growing teams want a shared inbox on one business number, a display name and a chance at the verified badge (always Meta's decision), plus a developer API.
Privyr vs RichAutomate: feature comparison
Privyr is a lead CRM with WhatsApp as one channel; RichAutomate is a WhatsApp Business API platform built on Meta's Cloud API. Where Privyr's website does not state a capability, the table says "Not listed".
| Factor | Privyr | RichAutomate |
|---|---|---|
| Primary job | Mobile-first lead CRM: capture, alert, follow up | WhatsApp conversations at scale on the official API |
| Pricing model | Free plan; Pro per user, per month; Ultimate custom | Per message: Client Pay (Meta's rate + ₹0.10) or SaaS Pay (₹1.50 marketing / ₹0.50 utility) |
| Free option | Free Forever, up to 3 members | ₹0 setup and ₹0 monthly; pay only for messages |
| Lead-source capture | Facebook Lead Ads, Google Ads, Zapier, webhooks, forms and more | Click-to-WhatsApp ads, website chat widgets and QR codes; other sources via webhooks or API |
| WhatsApp chatbot builder | Not listed (Auto-Responder listed) | Visual flow builder with buttons, lists, AI replies and WhatsApp Flows forms |
| Template broadcasts | WhatsApp Campaigns; Pro bulk sends 50 leads at a time | Approved-template broadcasts with delivery and read reports |
| Shared team inbox | Not listed | Yes, with agent assignment |
| Developer API | Not listed (webhooks listed as a lead source) | Public REST API with API keys, plus webhooks |
| Free trial | Pro: 14 days, no credit card | 14-day free trial + 100 free credits |
RichAutomate bills in INR with GST invoices and offers Hindi and English help. GST registration is required to go live; the trial works without it.
What WhatsApp-led lead follow-up costs on RichAutomate
These figures use Meta's India rates of ₹0.8631 per marketing and ₹0.115 per utility message (per delivered message, BSP-reported) and exclude GST. "Utility-heavy" means 80% utility (site-visit reminders, renewal confirmations) and 20% marketing; "marketing-heavy" is the reverse. On Client Pay, Meta bills your own card and RichAutomate adds ₹0.10 per message. SaaS Pay is one all-inclusive INR invoice at ₹1.50 per marketing and ₹0.50 per utility message.
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| Messages a month | Client Pay (Meta + ₹0.10/msg) | SaaS Pay |
|---|---|---|
| 1,000 utility-heavy | ₹264.62 + ₹100 = ₹364.62 | ₹400 + ₹300 = ₹700 |
| 10,000 utility-heavy | ₹2,646.20 + ₹1,000 = ₹3,646.20 | ₹4,000 + ₹3,000 = ₹7,000 |
| 50,000 utility-heavy | ₹13,231 + ₹5,000 = ₹18,231 | ₹20,000 + ₹15,000 = ₹35,000 |
| 1,000 marketing-heavy | ₹713.48 + ₹100 = ₹813.48 | ₹1,200 + ₹100 = ₹1,300 |
| 10,000 marketing-heavy | ₹7,134.80 + ₹1,000 = ₹8,134.80 | ₹12,000 + ₹1,000 = ₹13,000 |
| 50,000 marketing-heavy | ₹35,674 + ₹5,000 = ₹40,674 | ₹60,000 + ₹5,000 = ₹65,000 |
Worked example: 10,000 utility-heavy messages on Client Pay are 8,000 × ₹0.115 (₹920) plus 2,000 × ₹0.8631 (₹1,726.20) in Meta charges, plus 10,000 × ₹0.10 (₹1,000) platform fee.
Chatbot replies count too. From 1 October 2026, Meta charges service replies inside the 24-hour window at the utility rate of ₹0.115 plus 18% GST per delivered message. BSPs report the first 1,000 service messages per phone number per month are free, but Meta's own pages did not show that allowance in early October 2026. The 72-hour free entry point window from Click-to-WhatsApp ads and Page call-to-action buttons is unchanged; our October 2026 WhatsApp API price change explainer has the detail. Meta revises rates; confirm the live rate card.
Optional plans are Starter ₹499/mo, Pro ₹899/mo and White-label ₹1,199/mo; current inclusions are on the pricing page.
The difference from Privyr is structural. On a per-seat plan, the bill follows how many people log in, even in a slow month. On per-message billing, it follows how much you send, so a launch month costs more and a quiet month less. Model your own mix with the WhatsApp API cost calculator.
Try it with your own leads: start a RichAutomate 14-day free trial + 100 free credits, build a qualification bot and send a test broadcast before you decide.
Using Privyr and RichAutomate together, or migrating
Running both side by side
- Keep capturing leads from Facebook Lead Ads, Google Ads and forms in your current setup.
- Push each new lead into WhatsApp through RichAutomate's webhooks or REST API, or run Click-to-WhatsApp ads so leads start the chat themselves. Check what each tool supports before you build, and only message leads who opted in to WhatsApp contact.
- A chatbot asks two to four button questions, routes hot leads to an agent in the shared inbox and nurtures the rest. Our WhatsApp lead qualification and scoring playbook has a scoring table to copy; property teams can use the WhatsApp API for real estate buyer's guide.
How to switch
- Export contacts with tags and each person's opt-in record.
- List the messages you send regularly and decide which become utility or marketing templates.
- Choose the number and display name. If the number is registered elsewhere, follow Meta's onboarding steps, including turning off two-step verification where asked. Display name approval is Meta's decision.
- Connect the number through Meta onboarding, verify the code Meta sends, and add GST details when ready to go live.
- Submit templates (approval is never guaranteed) and rebuild follow-ups as flow nodes: welcome, qualify with buttons, capture details, hand over to an agent.
- Test on your own phone, run both tools for about a week, and move fully only after clean sending.
No provider can guarantee delivery or protect a number from being restricted; opt-in quality and template relevance decide that.
Which should you choose?
| If you… | Pick |
|---|---|
| Work solo or in a team of up to 3 and mainly need instant lead alerts on your phone | Privyr Free Forever |
| Run a small mobile team that calls each lead personally and wants follow-up sequences | Privyr Pro (trial first) |
| Want every lead qualified by a chatbot at any hour | RichAutomate |
| Send launch or reminder messages to thousands of opted-in contacts | RichAutomate |
| Need several agents answering one business number | RichAutomate |
| Want cost tied to messages, not seats | RichAutomate on Client Pay |
| Like Privyr's lead capture but want WhatsApp at API scale | Both: Privyr for capture, RichAutomate for conversations |
Ready to make WhatsApp your lead engine? Create your RichAutomate account with a 14-day free trial and 100 free credits: ₹0 setup, ₹0 monthly, and you only pay when you send.
Frequently asked questions
What is the best Privyr alternative in India?
For teams whose leads now live on WhatsApp, an official WhatsApp Business API platform such as RichAutomate, with chatbots, template broadcasts, a shared inbox and an API at ₹0 setup and ₹0 monthly on Client Pay (Meta's rate plus ₹0.10 per message). Privyr remains a good fit for solo agents who need phone-first lead alerts.
How much does Privyr cost?
Privyr lists a Free Forever plan at $0 for up to 3 members, Privyr Pro priced per user, per month (see privyr.com/pricing for the live price in your currency) with a 14-day free trial, and Privyr Ultimate on custom pricing for 20+ members. Confirm the live page before buying.
Can I use Privyr and a WhatsApp Business API platform together?
Yes. Keep capturing leads in your current setup, push each new lead into the WhatsApp API platform through webhooks or its API, or run Click-to-WhatsApp ads, and let a chatbot qualify and route leads. Check what each tool supports first, and only message leads who opted in.
What does WhatsApp lead follow-up cost on RichAutomate?
There is no setup or monthly fee. On Client Pay, 10,000 utility-heavy messages cost about ₹3,646 before GST; on SaaS Pay the same mix costs ₹7,000. Meta revises rates; confirm the live rate card.
Do I need GST to use RichAutomate?
You can start the 14-day free trial with 100 free credits without GST, but going live requires GST registration. The verified badge is always Meta's decision.