This is a practical India-2026 comparison of AiSensy, Interakt and where a ₹0-platform alternative fits. We break down how each one actually bills, what the platform fee buys you, the commerce and campaign differences that matter, the migration reality (spoiler: your WABA never moves), and how to pick based on your volume and use-case rather than a headline number. Treat every figure as illustrative, confirm current pricing with each vendor, and remember going live in India effectively requires GST for Meta Business Verification — nothing here is legal or financial advice.
How AiSensy charges: campaign-led flat tiers
AiSensy's model is flat monthly tiers, with the attractive headline rate assuming annual billing. The ~₹999 Basic tier is the shop-window number; in practice most businesses that need chatbots, retargeting or higher limits land on the ~₹2,399 Pro tier. On top of the tier you pay Meta conversation charges at actuals. The strength: a genuinely strong campaign and broadcast toolset — template gallery, retargeting, click-to-WhatsApp ad flows — that suits a marketing-led team pushing promotions and re-engagement at scale. The cost shape: the platform fee is paid every month regardless of volume, and the best rate is locked behind an annual commit, so a seasonal or still-proving business carries a fixed fee in the quiet months.
How Interakt charges: commerce-led flat tiers
Interakt, backed by Jio Haptik, also uses flat monthly tiers with the best rate on an annual commit — its draw is a low entry price (a ~₹999 Growth tier headline, stepping up to a ~₹2,499 Advanced tier) and a commerce-first product. The standout is its Shopify-native integration and catalog/commerce workflows, which make it a natural fit for a D2C store that lives on Shopify and wants abandoned-cart, order-update and COD-confirmation flows out of the box. The watch-out: some Interakt plans have historically added a small per-conversation markup on top of Meta's actuals, so read the plan's fine print — a low platform fee can be partly offset by a per-message markup at higher volume. As always, verify current terms.
AiSensy vs Interakt: the head-to-head
| Dimension | AiSensy | Interakt |
|---|---|---|
| Platform fee model | Flat monthly tier (~₹999 Basic / ~₹2,399 Pro, best rate annual-billed) | Flat monthly tier (~₹999 Growth / ~₹2,499 Advanced, best rate annual-billed) |
| Product emphasis | Campaign, broadcast, retargeting, template gallery | Commerce, Shopify-native, catalog & order flows, shared inbox |
| Meta conversation cost | Passed through at Meta actuals | Passed through at actuals; some plans may add a per-conversation markup (verify) |
| Backing | Independent India SaaS | Jio Haptik (Reliance) |
| Best fit | Marketing-led teams running broadcasts & retargeting at scale | D2C / Shopify stores wanting commerce flows out of the box |
| Watch-out | Fixed fee paid in slow months; annual lock-in | Possible per-message markup on some plans; annual lock-in |
Both run on the same official Meta WhatsApp Cloud API, so green tick, template approval speed and deliverability are a Meta function — identical across both. The real decision is campaign muscle vs commerce muscle, plus watching Interakt's per-message markup at higher volume against AiSensy's flat tier. For deeper single-vendor breakdowns see our Interakt alternative guide, the AiSensy pricing decode, and if you are weighing AiSensy against a seat-based tool, the AiSensy vs WATI comparison.
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The third option: a ₹0-platform usage model
Both AiSensy and Interakt answer the same question — "what fixed fee do I pay to be on the platform?" — with a number greater than zero, plus an annual commit for the best rate. The alternative is to make that number zero and pay only for what you send. That is the RichAutomate model, worth understanding as a reference point even if you stay with either incumbent:
- ₹0 platform fee, ₹0 setup, ₹0 monthly. No tier gate, no annual commit — a quiet month costs almost nothing.
- Client Pay — ₹0.10/message. Meta bills you direct for conversations on your own number; RichAutomate adds a flat ₹0.10/msg platform charge, so you keep full Meta wholesale visibility with zero markup on Meta cost.
- SaaS Pay — all-inclusive. ₹1.20 per marketing conversation and ₹0.30 per utility or authentication conversation, Meta cost included, one GST invoice via Razorpay.
- No lock-in. Month-to-month usage — cancel any time, pay ₹0 platform in a slow month.
The trade-off is honest: AiSensy has a deeper campaign gallery and Interakt has a more mature Shopify-commerce story than a ₹0-platform newcomer. A usage model wins on cost shape and flexibility, not on years of feature polish. Which matters more depends on you.
Illustrative cost: 8,000 conversations/month
Say a growing D2C brand runs ~8,000 WhatsApp conversations a month — roughly 5,500 utility (order, delivery, support) and 2,500 marketing. Meta conversation cost is the same on all three platforms; the difference is the platform fee (and any markup) on top. Figures are illustrative — model your own.
| Platform | Platform fee (illustrative) | Cost shape on top of Meta |
|---|---|---|
| AiSensy | ~₹2,399/mo Pro tier, annual-billed (verify) | Flat regardless of volume; paid in slow months; annual commit |
| Interakt | ~₹2,499/mo Advanced tier, annual-billed (verify) | Flat tier, plus a possible per-conversation markup on some plans at volume |
| RichAutomate — Client Pay | ₹0 platform + ₹0.10/msg | Scales with volume only; no tier, no annual commit, no Meta markup |
| RichAutomate — SaaS Pay | ₹0 platform, all-in per-conversation | ₹0.30 utility / ₹1.20 marketing, one bill, most traffic in the cheap utility tier |
The point is the shape, not one magic number. At low-to-mid volume, a ₹0-platform usage model is usually cheapest because there is no fixed fee to absorb and no markup on Meta cost. As volume climbs, a flat tier amortizes better per conversation — but watch a per-message markup, which quietly grows with every conversation. Run your real numbers through the WABA cost calculator before deciding, and verify each vendor's current pricing, because BSP plans change.
Switching costs: your WABA never moves
The biggest myth in BSP comparison is that switching is painful. It is not. Your WhatsApp Business Account, phone number, green tick and approved template library all live with Meta, not with AiSensy or Interakt. Only the BSP integration layer swaps — there is zero downtime on the Meta side, and template approval speed (a 0-to-24-hour Meta SLA) is identical whichever platform you use. If a fixed platform fee or a per-message markup is the only reason you are hesitating, the migration itself is a low-risk, reversible move.
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Bottom line
AiSensy and Interakt are both solid, India-native flat-tier BSPs on the same Meta Cloud API — the real choice is campaign muscle vs commerce muscle. Pick AiSensy if you are marketing-led and want a deep broadcast, retargeting and template toolset. Pick Interakt if you are a D2C or Shopify store that wants commerce and catalog flows out of the box and a low entry price — while checking any per-conversation markup at your volume. Pick a ₹0-platform usage model like RichAutomate if you are low-to-mid volume, seasonal, lock-in-averse, or automation-led, and you want channel cost to track what you actually send with full Meta direct-billing transparency and zero markup. Two honest caveats: no vendor can guarantee against a WhatsApp restriction or guarantee delivery, and all tier and rupee figures here are illustrative — verify current Meta and vendor pricing before you decide. For the wider field, compare the best WhatsApp Business API providers in India.