RichAutomate is a lower-cost SleekFlow alternative for Singapore teams that sell and support mainly on WhatsApp. Plans start at about S$12 per month on monthly billing, against SleekFlow Pro at S$209 per month billed yearly, and Meta bills its message charges straight to your card at cost.
SleekFlow prices from sleekflow.io/en-sg/pricing, checked 29 October 2026. Built on the official WhatsApp Business Platform (Cloud API).
Both send through Meta’s Cloud API, so delivery and Meta’s own rates are the same. The difference is how each platform charges and how many channels it covers. For the full feature-by-feature view, see SleekFlow vs RichAutomate.
| RichAutomate | SleekFlow (Singapore) | |
|---|---|---|
| Entry price | From S$12/month, credited to your wallet | Pro S$209/month, billed yearly |
| Contract | Monthly, cancel anytime | Listed price is for yearly billing |
| How usage is counted | S$0.0026 per message + S$0.0051 per 24-hour window | 500 monthly active contacts on Pro; extra contacts bought in blocks of 100 |
| Meta message charges | Billed by Meta to your own card, at cost | Per SleekFlow’s rate card |
| Team seats | 2 on Starter, up to 5 on Pro (S$19/month) | 3 on Pro, 5 on Premium (S$419/month yearly) |
| WhatsApp number | 1 number included in every plan | WhatsApp API number hosting S$19/month |
| Channels | WhatsApp only | WhatsApp, Instagram, Facebook, LINE, WeChat, SMS and more |
| Setup fee | None | Dedicated onboarding sold separately on Pro |
Say your team sends 5,000 WhatsApp messages a month across 2,000 customer conversations. On RichAutomate that is S$12.80 in message fees plus S$10.24 in window fees. The Pro plan (S$19) is credited to your wallet, so your RichAutomate bill comes to about S$23.04 a month. SleekFlow Pro is S$209 a month on yearly billing before its own message fees. Meta’s charges for marketing and utility messages are the same on both, and the first 1,000 service replies per number each month are free from Meta.
Want to plug in your own volumes? Use the WhatsApp pricing calculator by country or see the full WhatsApp API pricing for Singapore.
We would rather you pick the right tool than switch twice. SleekFlow is likely the better fit if:
Our support team works India hours, which is 2.5 hours behind Singapore time. Most Singapore customers reach us on WhatsApp during their working day without trouble, but if you need same-timezone phone support, factor that in.
For WhatsApp-first teams, usually yes. SleekFlow Pro is listed at S$209 per month billed yearly (checked 29 October 2026). RichAutomate plans start at about S$12 per month, the plan fee is credited to your wallet, and you pay S$0.0026 per message plus S$0.0051 per 24-hour window. Meta’s own message charges apply with either provider.
No. Outside India we only offer Client Pay: Meta bills your business directly, at Meta’s own rate, on the card in your Meta Business Manager. RichAutomate earns only the plan and the per-message and per-window fees on our Singapore pricing page.
No. RichAutomate plans are monthly with no setup fee, and you can cancel at any time.
Yes. A WhatsApp Business API number can be migrated to another provider while keeping its display name and quality rating, and your approved message templates can be re-submitted. Book a demo and we will plan the move with you so your number is not offline during business hours.
No. RichAutomate is WhatsApp-first: shared inbox, broadcasts, chatbot flows and the developer API are all built around WhatsApp. If you need one inbox across many channels, SleekFlow is the better fit.
They apply whichever platform you use. Hold clear consent or check numbers against the DNC Registry (a check is valid for 21 days), and honour unsubscribe requests within 10 business days. RichAutomate records opt-outs per contact so sending stops straight away.
Your RichAutomate wallet is charged in US dollars. Singapore dollar figures here are converted at about S$1.28 per US dollar (rate as of 29 October 2026).