Plans start at about S$12 per month, credited back to your wallet. Meta bills you directly at cost, and RichAutomate adds only S$0.0026 per message and S$0.0051 per 24-hour window. No setup fee, no markup, no contract.
Send campaigns & auto-reply on 1 number
S$12 / month
$9 USD · full amount credited to your wallet
Everything in Starter, plus campaigns, automation & the API
S$19 / month
$15 USD · full amount credited to your wallet
Everything in Pro, plus your brand & client accounts
S$24 / month
$19 USD · full amount credited to your wallet
Meta sets the rate by message category and charges it to your card. These are Meta's October 2026 rates for Singapore recipients, converted to SGD. RichAutomate's fee is the same for every category.
| Category | Meta (to your card) | RichAutomate |
|---|---|---|
| Marketing | S$0.0937 | S$0.0026 |
| Utility | S$0.0205 | S$0.0026 |
| Authentication (OTP) | S$0.0205 | S$0.0026 |
| Service reply | First 1,000/month free, then S$0.0205 | S$0.0026 |
Plus S$0.0051 per 24-hour conversation window you open. Converted at about S$1.28 per US dollar (29 October 2026). Rates exclude GST.
Run your own numbers in the WhatsApp pricing calculator by country.
Every provider sends through the same Meta Cloud API at the same Meta rates. What changes is what the provider adds on top. Here is how our model compares with the plan-plus-markup model most resellers use. For named comparisons, see Wati vs RichAutomate, SleekFlow vs RichAutomate and Interakt vs RichAutomate. Comparing on price for Singapore? Read our SleekFlow alternative for Singapore.
| RichAutomate | Typical reseller | |
|---|---|---|
| Meta message charges | Billed by Meta to your own card, at cost | Often resold with a markup per message |
| Platform fee per message | S$0.0026 per message | Bundled into the marked-up rate |
| Monthly plan | From S$12, credited to your wallet | Monthly plan on top of usage |
| Setup fee | None | Sometimes charged |
| Contract | Monthly, cancel anytime | Annual billing often required for the best price |
With RichAutomate you pay a plan from S$12 per month, plus S$0.0026 per message and S$0.0051 per 24-hour conversation window. Meta charges its own rate for Singapore recipients (about S$0.094 per marketing message and S$0.020 per utility or authentication message) straight to your card, with no markup from us.
Your RichAutomate wallet is charged in US dollars. The Singapore dollar figures on this page are converted at about S$1.28 per US dollar (rate as of 29 October 2026), so the amount on your card statement can differ slightly with the exchange rate.
No. Outside India we only offer Client Pay: Meta bills your business directly, at Meta’s own rate, on the card in your Meta Business Manager. RichAutomate earns only the plan and the small per-message and per-window fees shown here.
Your plan fee is credited to your RichAutomate wallet. Per-message and per-window fees are then taken from that balance, so the plan is not an extra cost on top of usage.
No. There is no setup fee and no lock-in. Plans are monthly and you can cancel at any time.
Since 1 October 2026, Meta charges nothing for the first 1,000 free-form service replies per number each month, sent inside the 24-hour customer service window. Beyond that it charges its service rate (about S$0.020 for Singapore). RichAutomate’s S$0.0026 per-message fee applies to every message you send.
WhatsApp marketing messages to Singapore numbers fall under the PDPA Do Not Call rules. Either hold clear consent from the customer, or check the number against the DNC Registry (a check is valid for 21 days). Bulk messages also need a working unsubscribe option, honoured within 10 business days under the Spam Control Act. RichAutomate tracks opt-outs per contact so you can stop sending straight away.
Yes, as long as it can receive an SMS or voice call for verification. A number already on the WhatsApp Business app can be moved to the API, or kept on the app alongside the API with coexistence. Book a demo and we will check your number with you.
Selling outside Singapore too? See USD pricing for every market or WhatsApp API pricing by country 2026.