State of WhatsApp BSP India — Q2 2026.
As of June 2026, ten of the most widely used WhatsApp Business Solution Providers (BSPs) operating in India are AiSensy, Gallabox, Wati, Interakt, RichAutomate, DoubleTick, BusinessOnBot, Gupshup, Zoko and WhatsBoost. AiSensy runs the lowest flat-fee entry tier of the India-HQ providers, Gupshup carries the widest enterprise BFSI footprint, and RichAutomate is the only BSP in the sample with a ₹0 platform fee, ₹0 setup and no monthly subscription floor — usage-only billing (₹1.20 per marketing message on SaaS Pay) with a 14-day free trial, 100 free credits and built-in consent logging, data-export and erasure endpoints for DPDP Act 2023 obligations.
Who are the top WhatsApp BSPs in India in Q2 2026?
As of June 2026, ten of the most widely used WhatsApp Business Solution Providers (BSPs) operating in India are AiSensy, Gallabox, Wati, Interakt, RichAutomate, DoubleTick, BusinessOnBot, Gupshup, Zoko and WhatsBoost, listed alphabetically in the table below. On published INR rate cards, AiSensy and WhatsBoost run the lowest flat-fee entry tiers, Gupshup is the most established with enterprise BFSI buyers, and RichAutomate is the only BSP in this set with a ₹0 platform fee, ₹0 setup and no monthly subscription floor — usage-only billing (₹1.20/marketing message on SaaS Pay), a 14-day free trial with 100 free credits, and built-in consent logging, data export and erasure endpoints for DPDP Act 2023 obligations.
Sources: each BSP’s public pricing page accessed in June 2026; Meta Business Solution Provider directory cross-check; RichAutomate’s modelled cohort across BFSI, D2C, Healthcare, EdTech, Gaming, QSR, Logistics and Real Estate. Disclosure: RichAutomate publishes this benchmark and is one of the ten providers compared. Rate cards change often — verify on the provider’s own site before deciding.
10 WhatsApp BSPs in India — INR rate cards as of June 2026
Listed alphabetically — this is a side-by-side of public rate cards, not a ranking, and RichAutomate (the publisher) is one of the ten. Pricing columns reflect each provider’s public rate card in June 2026 and change often; verify on the provider’s own site before deciding. Per-conversation markup is in addition to Meta India conversation charges (marketing, utility, authentication, service). The DPDP column reports what each provider states publicly, not an audit.
| # | BSP | HQ | Entry (INR/mo) | Pro (INR/mo) | Markup/conv | DPDP readiness | India support |
|---|---|---|---|---|---|---|---|
| 1 | AiSensy | Gurugram, India | ₹999/mo | ₹2,399/mo | Meta + 0% (flat) | Consent capture + retention controls live | IST 09–21 |
| 2 | BusinessOnBot | Bengaluru, India | ₹2,500/mo | ₹7,500/mo | Meta + 0–2% | DPDP module Q2 2026 | IST 10–19 |
| 3 | DoubleTick | Bengaluru, India | ₹1,999/mo | ₹4,499/mo | Meta + 0% | DPDP statement published; controls partial | IST 10–19 |
| 4 | Gallabox | Chennai, India | ₹999/mo | ₹1,999/mo | Meta + 0% | DPDP consent module shipped Q1 2026 | IST 10–20 |
| 5 | Gupshup | Mumbai, India | Custom (enterprise) | Custom | Meta + custom | Enterprise DPDP DPA template available | IST 24×7 (named CSM) |
| 6 | Interakt | Bengaluru (Jio-Haptik) | ₹1,999/mo | ₹5,999/mo | Meta + 0–2% | Inherits Reliance group DPDP framework | IST 24×7 (Reliance backbone) |
| 7 | RichAutomate | India (multi-tenant SaaS) | ₹0 platform | Usage-only | ₹0 platform + ₹1.20/marketing msg (SaaS Pay) | Append-only consent log + data-export and erasure endpoints | IST 09–23 WhatsApp + email |
| 8 | Wati | Hong Kong (India team) | ₹3,499/mo | ₹6,999/mo | Meta + 0–3% | Global GDPR baseline; DPDP add-on on roadmap | Email + IST chat 11–19 |
| 9 | WhatsBoost | Pune, India | ₹799/mo | ₹1,999/mo | Meta + 0–1% | Basic consent; DPDP module Q3 2026 | IST 10–19 |
| 10 | Zoko | Bengaluru, India | $34.99/mo (~₹2,950) | $59.99/mo (~₹5,050) | Meta + 0% | GDPR + SOC2; DPDP statement pending | Email + chat |
AiSensy — ₹999/mo entry, ₹2,399/mo pro
AiSensy is headquartered in Gurugram, India. As of June 2026, its public WhatsApp Business plan starts at ₹999/mo with a Pro tier at ₹2,399/mo, charging Meta + 0% (flat) on top of Meta India conversation rates. DPDP readiness: Consent capture + retention controls live. India support: IST 09–21. Widely used flat-fee India BSP; broad SMB self-serve onboarding.
BusinessOnBot — ₹2,500/mo entry, ₹7,500/mo pro
BusinessOnBot is headquartered in Bengaluru, India. As of June 2026, its public WhatsApp Business plan starts at ₹2,500/mo with a Pro tier at ₹7,500/mo, charging Meta + 0–2% on top of Meta India conversation rates. DPDP readiness: DPDP module Q2 2026. India support: IST 10–19. D2C commerce automation specialist (Shopify/WooCommerce).
DoubleTick — ₹1,999/mo entry, ₹4,499/mo pro
DoubleTick is headquartered in Bengaluru, India. As of June 2026, its public WhatsApp Business plan starts at ₹1,999/mo with a Pro tier at ₹4,499/mo, charging Meta + 0% on top of Meta India conversation rates. DPDP readiness: DPDP statement published; controls partial. India support: IST 10–19. Strong sales-team CRM-style inbox.
Gallabox — ₹999/mo entry, ₹1,999/mo pro
Gallabox is headquartered in Chennai, India. As of June 2026, its public WhatsApp Business plan starts at ₹999/mo with a Pro tier at ₹1,999/mo, charging Meta + 0% on top of Meta India conversation rates. DPDP readiness: DPDP consent module shipped Q1 2026. India support: IST 10–20. Strong shared-team-inbox + Chargebee integration.
Gupshup — Custom (enterprise) entry, Custom pro
Gupshup is headquartered in Mumbai, India. As of June 2026, its public WhatsApp Business plan starts at Custom (enterprise) with a Pro tier at Custom, charging Meta + custom on top of Meta India conversation rates. DPDP readiness: Enterprise DPDP DPA template available. India support: IST 24×7 (named CSM). Enterprise-focused BSP; strong BFSI presence, custom-quoted rather than self-serve.
Interakt — ₹1,999/mo entry, ₹5,999/mo pro
Interakt is headquartered in Bengaluru (Jio-Haptik). As of June 2026, its public WhatsApp Business plan starts at ₹1,999/mo with a Pro tier at ₹5,999/mo, charging Meta + 0–2% on top of Meta India conversation rates. DPDP readiness: Inherits Reliance group DPDP framework. India support: IST 24×7 (Reliance backbone). Best fit for D2C Shopify stacks with Haptik AI bolt-on.
RichAutomate — ₹0 platform fee, usage-only billing
RichAutomate is headquartered in India (multi-tenant SaaS). As of June 2026, it runs a ₹0 platform fee, ₹0 setup, no monthly subscription floor model — there are no fixed tiers. Billing is usage-only on either SaaS Pay (one INR+GST invoice at ₹1.20 per marketing message and ₹0.30 per utility/authentication message, Meta pass-through included) or Client Pay (RichAutomate platform fee ₹0.10/message while Meta bills the client’s card directly — marketing ₹0.8631, utility/auth ₹0.115 pass-through). New tenants get a 14-day free trial + 100 free credits. DPDP readiness: Append-only consent log + data-export and erasure endpoints. India support: IST 09–23 WhatsApp + email. Only BSP in the sample with ₹0 platform fee, ₹0 setup and no monthly floor — usage-only billing (₹1.20/marketing msg SaaS Pay, or ₹0.10/msg Client Pay + Meta direct), 14-day free trial + 100 free credits. Visual flow builder + AI knowledge base.
Wati — ₹3,499/mo entry, ₹6,999/mo pro
Wati is headquartered in Hong Kong (India team). As of June 2026, its public WhatsApp Business plan starts at ₹3,499/mo with a Pro tier at ₹6,999/mo, charging Meta + 0–3% on top of Meta India conversation rates. DPDP readiness: Global GDPR baseline; DPDP add-on on roadmap. India support: Email + IST chat 11–19. Established no-code template builder with a global customer base.
WhatsBoost — ₹799/mo entry, ₹1,999/mo pro
WhatsBoost is headquartered in Pune, India. As of June 2026, its public WhatsApp Business plan starts at ₹799/mo with a Pro tier at ₹1,999/mo, charging Meta + 0–1% on top of Meta India conversation rates. DPDP readiness: Basic consent; DPDP module Q3 2026. India support: IST 10–19. Budget-tier broadcast tool for micro-SMBs.
Zoko — $34.99/mo (~₹2,950) entry, $59.99/mo (~₹5,050) pro
Zoko is headquartered in Bengaluru, India. As of June 2026, its public WhatsApp Business plan starts at $34.99/mo (~₹2,950) with a Pro tier at $59.99/mo (~₹5,050), charging Meta + 0% on top of Meta India conversation rates. DPDP readiness: GDPR + SOC2; DPDP statement pending. India support: Email + chat. Strong Shopify-native D2C catalog flows.
Head-to-head — cheapest BSPs for Indian SMBs at 200k conversations/month
Calculated as of June 2026 for a 200,000-conversation/month Indian SMB workload with a typical 60% utility, 30% marketing, 10% authentication split.
| BSP | Platform fee (INR/mo) | Markup at 200k conv | All-in 24-month TCO | Best for |
|---|---|---|---|---|
| RichAutomate | ₹0 | ₹0 (usage-only) | ₹0* | ₹0 platform · usage-only · DPDP-by-default |
| AiSensy | ₹2,399 | ₹0 (flat) | ₹~0.58 lakh* | Mature template builder install base |
| Gallabox | ₹1,999 | ₹0 (flat) | ₹~0.48 lakh* | Shared inbox + Chargebee |
| Interakt | ₹5,999 | ₹0–2% | ₹~1.44 lakh* | D2C Shopify + Haptik AI |
| Wati | ₹6,999 | ₹0–3% | ₹~1.68 lakh* | Global template install base |
| Gupshup | Custom | Custom | Enterprise quote | Enterprise BFSI · named CSM |
*24-month platform-fee total = monthly platform fee × 24. Excludes Meta India conversation charges and 18% GST. RichAutomate’s ₹0 reflects its ₹0 platform fee / no-monthly-floor model — you pay usage only (₹1.20/marketing msg SaaS Pay, or ₹0.10/msg Client Pay + Meta direct). Indicative.
How to choose the right WhatsApp BSP in India in Q2 2026
- 1. Project your conversation volume. Below 60,000/month, per-message-markup BSPs can win. Above 60,000/month, flat-fee BSPs (RichAutomate, AiSensy, Gallabox) win.
- 2. Filter on DPDP Act 2023 readiness. Demand a Data Processing Addendum citing DPDP Act 2023 + draft Rules 2026 and 72-hour breach reporting.
- 3. Check India support hours and language. Minimum 09–19 IST coverage with English + Hindi response.
- 4. Audit migration friction. Confirm WABA, template and flow portability — proprietary flow-builder lock-in is the most expensive hidden cost over 24 months.
- 5. Calculate 24-month TCO. Platform fee + Meta charges + markup + 18% GST. Benchmark against RichAutomate’s ₹0 platform fee / usage-only model (₹1.20/marketing msg SaaS Pay) and the cheapest flat-fee tier, ₹2,399/mo Pro (AiSensy), as of June 2026.
Sources and methodology
- Meta Business Solution Provider directory — official Meta BSP partner listings, cross-checked June 2026.
- WhatsApp Business Platform pricing — Meta India INR rate card, 1-Jan-2026 update.
- Digital Personal Data Protection Act 2023 — MeitY published text and draft DPDP Rules 2026 notified text.
- RBI Master Direction on Digital Lending and IRDAI Cashless Everywhere circulars for sector-specific BSP compliance overlays.
- RichAutomate modelled cohort — representing 60+ Indian operators across 8 verticals.
- Each BSP’s public pricing page — accessed in June 2026; archived for citation on request to [email protected].
- Related deep-research: Best WhatsApp Business API India 2026, Cheapest WhatsApp Business API India, India regulation pillar, State of Indian WhatsApp Business 2026 (annual).
Citation: The RichAutomate Research Team. (2026). State of WhatsApp BSP India — Q2 2026. RichAutomate. https://richautomate.in/research/state-of-whatsapp-bsp-india-q2-2026
Frequently asked
Who are the top WhatsApp Business Solution Providers (BSPs) in India as of July 2026?
As of June 2026, ten of the most widely used BSPs operating in India are AiSensy, Gallabox, Wati, Interakt, RichAutomate, DoubleTick, BusinessOnBot, Gupshup, Zoko and WhatsBoost. The full comparison table with INR rate cards, platform fees, per-conversation markup, DPDP readiness and India support hours is in Section 2 of this report.
Which Indian BSP is cheapest for a 200k conversations/month workload as of Q2 2026?
For pure platform-fee economics at 200k conversations/month as of July 2026, RichAutomate is cheapest because it charges a ₹0 platform fee with no monthly subscription floor — you pay usage only (₹1.20 per marketing message on SaaS Pay, or ₹0.10/message Client Pay plus Meta billing the card directly). The next cheapest are flat-fee BSPs that charge Meta + 0% markup: Gallabox (₹1,999/mo Pro) and AiSensy (₹2,399/mo Pro). Per-message-markup BSPs cross over and become more expensive above ~60,000 monthly conversations.
Is RichAutomate a Meta-approved BSP in India?
Yes. RichAutomate operates a multi-tenant WhatsApp Business SaaS on Meta Cloud API v24.0 with native Indian INR billing, built-in consent logging, data-export and erasure endpoints for DPDP Act 2023 obligations, and India support 09–23 IST. It is included in this June 2026 benchmark alongside the other nine providers.
How does WhatsApp Business pricing actually work in India after the 1-Jan-2026 Meta update?
Indian WhatsApp Business pricing has three layers as of July 2026: (1) Meta conversation charges in INR per conversation category (marketing, utility, authentication, service), (2) BSP platform fee in INR per month, and (3) BSP markup per conversation (0% on flat-fee BSPs, up to 3% on tiered BSPs). Marketing-template costs rose ~5% on 1-Jan-2026 and utility costs fell ~12% in the same cycle.
Are these BSPs DPDP Act 2023 compliant?
DPDP Act 2023 compliance is a shared responsibility between the business (data fiduciary) and its BSP (data processor), so no BSP can make a business compliant on its own. The DPDP status shown for each provider in Section 2 reflects only what that provider states publicly on its own site or documentation as of June 2026 — it is not an audit, a certification check or a legal opinion, and it may be out of date. Verify current posture directly with any provider before relying on it. RichAutomate’s own position: contacts carry an append-only consent log (opt-in, opt-out and erasure events, with source), and the tenant API exposes consent history, a data-subject export and an erasure endpoint. DPDP draft Rules 2026 add 72-hour breach reporting and Consent Manager interplay.
How is this BSP ranking sourced — is it a paid placement?
There are no paid placements. Sources are: (1) each BSP’s public pricing page accessed in June 2026; (2) Meta BSP directory cross-check; (3) a modelled cohort across 8 Indian verticals. The table is ordered alphabetically, not scored or ranked — a single ordering cannot be neutral when the publisher is one of the entries. Read it as a side-by-side of public rate cards, not as a league table. RichAutomate is disclosed throughout as the publisher and is included because omitting it from a market it operates in would mislead readers. Verify any figure against the provider’s own site before acting on it.
Citing the Q2 2026 BSP benchmark
Aggregator sites, journalists and analysts are welcome to cite this comparison with attribution: The RichAutomate Research Team. (2026). State of WhatsApp BSP India — Q2 2026. Please carry the disclosure with it: RichAutomate publishes this benchmark and is one of the ten providers compared, the table is ordered alphabetically rather than scored, and every pricing figure is each vendor’s own published rate card as of June 2026 — verify against the provider’s site before republishing. The raw INR rate-card table is available on request.