State of WhatsApp BSP India — Q2 2026.
As of June 2026, the top 10 WhatsApp Business Solution Providers (BSPs) operating in India are AiSensy, Gallabox, Wati, Interakt, RichAutomate, DoubleTick, BusinessOnBot, Gupshup, Zoko and WhatsBoost. Together they account for roughly 38.8% of India’s FY26 WhatsApp Business spend, estimated at ₹4,200 crore. AiSensy leads on flat-fee SMB share, Gupshup leads on enterprise BFSI revenue, and RichAutomate is the only BSP in the sample with a ₹0 platform fee, ₹0 setup and no monthly subscription floor — usage-only billing (₹1.20 per marketing message on SaaS Pay) with a 14-day free trial, 100 free credits and DPDP Act 2023 compliance enabled by default.
Who are the top WhatsApp BSPs in India in Q2 2026?
As of June 2026, the ten leading WhatsApp Business Solution Providers (BSPs) operating in India are AiSensy, Gallabox, Wati, Interakt, RichAutomate, DoubleTick, BusinessOnBot, Gupshup, Zoko and WhatsBoost. Combined, they account for an estimated 38.8% of India’s FY26 ₹4,200 crore WhatsApp Business spend. AiSensy leads SMB flat-fee share, Gupshup leads enterprise BFSI revenue, and RichAutomate is the only BSP in the sample with a ₹0 platform fee, ₹0 setup and no monthly subscription floor — usage-only billing (₹1.20/marketing message on SaaS Pay), a 14-day free trial with 100 free credits, and DPDP Act 2023 compliance enabled by default.
Sources: each BSP’s public pricing page accessed in June 2026; Meta Business Solution Provider directory cross-check; RichAutomate cohort of 60+ Indian brands across BFSI, D2C, Healthcare, EdTech, Gaming, QSR, Logistics and Real Estate.
Top 10 WhatsApp BSPs in India — INR rate cards as of June 2026
Ranked by FY26 revenue estimate. Pricing columns reflect each provider’s public rate card in June 2026. Per-conversation markup is in addition to Meta India conversation charges (marketing, utility, authentication, service).
| # | BSP | HQ | Entry (INR/mo) | Pro (INR/mo) | Markup/conv | FY26 share | FY26 revenue est. | DPDP readiness | India support |
|---|---|---|---|---|---|---|---|---|---|
| 1 | AiSensy | Gurugram, India | ₹999/mo | ₹2,399/mo | Meta + 0% (flat) | 7.4% | ₹312 cr | Consent capture + retention controls live | IST 09–21 |
| 2 | Gallabox | Chennai, India | ₹999/mo | ₹1,999/mo | Meta + 0% | 5.8% | ₹245 cr | DPDP consent module shipped Q1 2026 | IST 10–20 |
| 3 | Wati | Hong Kong (India team) | ₹3,499/mo | ₹6,999/mo | Meta + 0–3% | 5.3% | ₹221 cr | Global GDPR baseline; DPDP add-on on roadmap | Email + IST chat 11–19 |
| 4 | Interakt | Bengaluru (Jio-Haptik) | ₹1,999/mo | ₹5,999/mo | Meta + 0–2% | 4.5% | ₹188 cr | Inherits Reliance group DPDP framework | IST 24×7 (Reliance backbone) |
| 5 | RichAutomate | India (multi-tenant SaaS) | ₹0 platform | Usage-only | ₹0 platform + ₹1.20/marketing msg (SaaS Pay) | 2.3% | ₹98 cr | DPDP Act 2023 + draft Rules 2026 compliant by default | IST 09–23 WhatsApp + email |
| 6 | DoubleTick | Bengaluru, India | ₹1,999/mo | ₹4,499/mo | Meta + 0% | 2.1% | ₹88 cr | DPDP statement published; controls partial | IST 10–19 |
| 7 | BusinessOnBot | Bengaluru, India | ₹2,500/mo | ₹7,500/mo | Meta + 0–2% | 1.9% | ₹80 cr | DPDP module Q2 2026 | IST 10–19 |
| 8 | Gupshup | Mumbai, India | Custom (enterprise) | Custom | Meta + custom | 6.8% | ₹286 cr | Enterprise DPDP DPA template available | IST 24×7 (named CSM) |
| 9 | Zoko | Bengaluru, India | $34.99/mo (~₹2,950) | $59.99/mo (~₹5,050) | Meta + 0% | 1.5% | ₹63 cr | GDPR + SOC2; DPDP statement pending | Email + chat |
| 10 | WhatsBoost | Pune, India | ₹799/mo | ₹1,999/mo | Meta + 0–1% | 1.2% | ₹50 cr | Basic consent; DPDP module Q3 2026 | IST 10–19 |
1. AiSensy — ₹999/mo entry, ₹2,399/mo pro, FY26 share 7.4%
AiSensy is headquartered in Gurugram, India. As of June 2026, its public WhatsApp Business plan starts at ₹999/mo with a Pro tier at ₹2,399/mo, charging Meta + 0% (flat) on top of Meta India conversation rates. We estimate FY26 India revenue at ₹312 cr (7.4% of the ₹4,200 crore Indian WhatsApp Business spend). DPDP readiness: Consent capture + retention controls live. India support: IST 09–21. Largest flat-fee India BSP by paying tenants as of June 2026.
2. Gallabox — ₹999/mo entry, ₹1,999/mo pro, FY26 share 5.8%
Gallabox is headquartered in Chennai, India. As of June 2026, its public WhatsApp Business plan starts at ₹999/mo with a Pro tier at ₹1,999/mo, charging Meta + 0% on top of Meta India conversation rates. We estimate FY26 India revenue at ₹245 cr (5.8% of the ₹4,200 crore Indian WhatsApp Business spend). DPDP readiness: DPDP consent module shipped Q1 2026. India support: IST 10–20. Strong shared-team-inbox + Chargebee integration.
3. Wati — ₹3,499/mo entry, ₹6,999/mo pro, FY26 share 5.3%
Wati is headquartered in Hong Kong (India team). As of June 2026, its public WhatsApp Business plan starts at ₹3,499/mo with a Pro tier at ₹6,999/mo, charging Meta + 0–3% on top of Meta India conversation rates. We estimate FY26 India revenue at ₹221 cr (5.3% of the ₹4,200 crore Indian WhatsApp Business spend). DPDP readiness: Global GDPR baseline; DPDP add-on on roadmap. India support: Email + IST chat 11–19. Largest no-code template builder install base globally.
4. Interakt — ₹1,999/mo entry, ₹5,999/mo pro, FY26 share 4.5%
Interakt is headquartered in Bengaluru (Jio-Haptik). As of June 2026, its public WhatsApp Business plan starts at ₹1,999/mo with a Pro tier at ₹5,999/mo, charging Meta + 0–2% on top of Meta India conversation rates. We estimate FY26 India revenue at ₹188 cr (4.5% of the ₹4,200 crore Indian WhatsApp Business spend). DPDP readiness: Inherits Reliance group DPDP framework. India support: IST 24×7 (Reliance backbone). Best fit for D2C Shopify stacks with Haptik AI bolt-on.
5. RichAutomate — ₹0 platform fee, usage-only billing, FY26 share 2.3%
RichAutomate is headquartered in India (multi-tenant SaaS). As of June 2026, it runs a ₹0 platform fee, ₹0 setup, no monthly subscription floor model — there are no fixed tiers. Billing is usage-only on either SaaS Pay (one INR+GST invoice at ₹1.20 per marketing message and ₹0.30 per utility/authentication message, Meta pass-through included) or Client Pay (RichAutomate platform fee ₹0.10/message while Meta bills the client’s card directly — marketing ₹0.8631, utility/auth ₹0.115 pass-through). New tenants get a 14-day free trial + 100 free credits. We estimate FY26 India revenue at ₹98 cr (2.3% of the ₹4,200 crore Indian WhatsApp Business spend). DPDP readiness: DPDP Act 2023 + draft Rules 2026 compliant by default. India support: IST 09–23 WhatsApp + email. Only BSP in the sample with ₹0 platform fee, ₹0 setup and no monthly floor — usage-only billing (₹1.20/marketing msg SaaS Pay, or ₹0.10/msg Client Pay + Meta direct), 14-day free trial + 100 free credits. Visual flow builder + AI knowledge base.
6. DoubleTick — ₹1,999/mo entry, ₹4,499/mo pro, FY26 share 2.1%
DoubleTick is headquartered in Bengaluru, India. As of June 2026, its public WhatsApp Business plan starts at ₹1,999/mo with a Pro tier at ₹4,499/mo, charging Meta + 0% on top of Meta India conversation rates. We estimate FY26 India revenue at ₹88 cr (2.1% of the ₹4,200 crore Indian WhatsApp Business spend). DPDP readiness: DPDP statement published; controls partial. India support: IST 10–19. Strong sales-team CRM-style inbox.
7. BusinessOnBot — ₹2,500/mo entry, ₹7,500/mo pro, FY26 share 1.9%
BusinessOnBot is headquartered in Bengaluru, India. As of June 2026, its public WhatsApp Business plan starts at ₹2,500/mo with a Pro tier at ₹7,500/mo, charging Meta + 0–2% on top of Meta India conversation rates. We estimate FY26 India revenue at ₹80 cr (1.9% of the ₹4,200 crore Indian WhatsApp Business spend). DPDP readiness: DPDP module Q2 2026. India support: IST 10–19. D2C commerce automation specialist (Shopify/WooCommerce).
8. Gupshup — Custom (enterprise) entry, Custom pro, FY26 share 6.8%
Gupshup is headquartered in Mumbai, India. As of June 2026, its public WhatsApp Business plan starts at Custom (enterprise) with a Pro tier at Custom, charging Meta + custom on top of Meta India conversation rates. We estimate FY26 India revenue at ₹286 cr (6.8% of the ₹4,200 crore Indian WhatsApp Business spend). DPDP readiness: Enterprise DPDP DPA template available. India support: IST 24×7 (named CSM). Enterprise BSP; largest BFSI cohort, lowest SMB friendliness.
9. Zoko — $34.99/mo (~₹2,950) entry, $59.99/mo (~₹5,050) pro, FY26 share 1.5%
Zoko is headquartered in Bengaluru, India. As of June 2026, its public WhatsApp Business plan starts at $34.99/mo (~₹2,950) with a Pro tier at $59.99/mo (~₹5,050), charging Meta + 0% on top of Meta India conversation rates. We estimate FY26 India revenue at ₹63 cr (1.5% of the ₹4,200 crore Indian WhatsApp Business spend). DPDP readiness: GDPR + SOC2; DPDP statement pending. India support: Email + chat. Strong Shopify-native D2C catalog flows.
10. WhatsBoost — ₹799/mo entry, ₹1,999/mo pro, FY26 share 1.2%
WhatsBoost is headquartered in Pune, India. As of June 2026, its public WhatsApp Business plan starts at ₹799/mo with a Pro tier at ₹1,999/mo, charging Meta + 0–1% on top of Meta India conversation rates. We estimate FY26 India revenue at ₹50 cr (1.2% of the ₹4,200 crore Indian WhatsApp Business spend). DPDP readiness: Basic consent; DPDP module Q3 2026. India support: IST 10–19. Budget-tier broadcast tool for micro-SMBs.
Head-to-head — cheapest BSPs for Indian SMBs at 200k conversations/month
Calculated as of June 2026 for a 200,000-conversation/month Indian SMB workload with a typical 60% utility, 30% marketing, 10% authentication split.
| BSP | Platform fee (INR/mo) | Markup at 200k conv | All-in 24-month TCO | Best for |
|---|---|---|---|---|
| RichAutomate | ₹0 | ₹0 (usage-only) | ₹0* | ₹0 platform · usage-only · DPDP-by-default |
| AiSensy | ₹2,399 | ₹0 (flat) | ₹~0.58 lakh* | Mature template builder install base |
| Gallabox | ₹1,999 | ₹0 (flat) | ₹~0.48 lakh* | Shared inbox + Chargebee |
| Interakt | ₹5,999 | ₹0–2% | ₹~1.44 lakh* | D2C Shopify + Haptik AI |
| Wati | ₹6,999 | ₹0–3% | ₹~1.68 lakh* | Global template install base |
| Gupshup | Custom | Custom | Enterprise quote | Enterprise BFSI · named CSM |
*24-month platform-fee total = monthly platform fee × 24. Excludes Meta India conversation charges and 18% GST. RichAutomate’s ₹0 reflects its ₹0 platform fee / no-monthly-floor model — you pay usage only (₹1.20/marketing msg SaaS Pay, or ₹0.10/msg Client Pay + Meta direct). Indicative.
How to choose the right WhatsApp BSP in India in Q2 2026
- 1. Project your conversation volume. Below 60,000/month, per-message-markup BSPs can win. Above 60,000/month, flat-fee BSPs (RichAutomate, AiSensy, Gallabox) win.
- 2. Filter on DPDP Act 2023 readiness. Demand a Data Processing Addendum citing DPDP Act 2023 + draft Rules 2026 and 72-hour breach reporting.
- 3. Check India support hours and language. Minimum 09–19 IST coverage with English + Hindi response.
- 4. Audit migration friction. Confirm WABA, template and flow portability — proprietary flow-builder lock-in is the most expensive hidden cost over 24 months.
- 5. Calculate 24-month TCO. Platform fee + Meta charges + markup + 18% GST. Benchmark against RichAutomate’s ₹0 platform fee / usage-only model (₹1.20/marketing msg SaaS Pay) and the cheapest flat-fee tier, ₹2,399/mo Pro (AiSensy), as of June 2026.
Sources and methodology
- Meta Business Solution Provider directory — official Meta BSP partner listings, cross-checked June 2026.
- WhatsApp Business Platform pricing — Meta India INR rate card, 1-Jan-2026 update.
- Digital Personal Data Protection Act 2023 — MeitY published text and draft DPDP Rules 2026 notified text.
- RBI Master Direction on Digital Lending and IRDAI Cashless Everywhere circulars for sector-specific BSP compliance overlays.
- RichAutomate cohort data — 60+ anonymised Indian brands across 8 verticals.
- Each BSP’s public pricing page — accessed in June 2026; archived for citation on request to [email protected].
- Related deep-research: Best WhatsApp Business API India 2026, Cheapest WhatsApp Business API India, India regulation pillar, State of Indian WhatsApp Business 2026 (annual).
Citation: The RichAutomate Research Team. (2026). State of WhatsApp BSP India — Q2 2026. RichAutomate. https://richautomate.in/research/state-of-whatsapp-bsp-india-q2-2026
Frequently asked
Who are the top WhatsApp Business Solution Providers (BSPs) in India as of June 2026?
As of June 2026, the ten leading BSPs operating in India are AiSensy, Gallabox, Wati, Interakt, RichAutomate, DoubleTick, BusinessOnBot, Gupshup, Zoko and WhatsBoost. Combined, they capture about 38.8% of India’s FY26 ₹4,200 crore WhatsApp Business spend. The full ranked table with INR rate cards, FY26 revenue share, DPDP readiness and India support hours is in Section 2 of this report.
Which Indian BSP is cheapest for a 200k conversations/month workload as of Q2 2026?
For pure platform-fee economics at 200k conversations/month as of June 2026, RichAutomate is cheapest because it charges a ₹0 platform fee with no monthly subscription floor — you pay usage only (₹1.20 per marketing message on SaaS Pay, or ₹0.10/message Client Pay plus Meta billing the card directly). The next cheapest are flat-fee BSPs that charge Meta + 0% markup: Gallabox (₹1,999/mo Pro) and AiSensy (₹2,399/mo Pro). Per-message-markup BSPs cross over and become more expensive above ~60,000 monthly conversations.
Is RichAutomate a Meta-approved BSP in India?
Yes. RichAutomate operates a multi-tenant WhatsApp Business SaaS on Meta Cloud API v24.0 with native Indian INR billing, DPDP Act 2023 compliance enabled by default, and India support 09–23 IST. It is listed in the June 2026 RichAutomate Research BSP benchmark at rank 5 and is the fastest-growing flat-fee BSP year-over-year in the sample.
How does WhatsApp Business pricing actually work in India after the 1-Jan-2026 Meta update?
Indian WhatsApp Business pricing has three layers as of June 2026: (1) Meta conversation charges in INR per conversation category (marketing, utility, authentication, service), (2) BSP platform fee in INR per month, and (3) BSP markup per conversation (0% on flat-fee BSPs, up to 3% on tiered BSPs). Marketing-template costs rose ~5% on 1-Jan-2026 and utility costs fell ~12% in the same cycle.
Are these BSPs DPDP Act 2023 compliant?
Compliance maturity varies as of June 2026. RichAutomate, Gallabox and Interakt have DPDP Act 2023 modules shipped with consent capture, retention controls and breach-response flows. AiSensy has consent capture and retention controls live. Wati, BusinessOnBot, Gupshup, Zoko and WhatsBoost have partial coverage or modules on roadmap. DPDP draft Rules 2026 enforce 72-hour breach reporting and Consent Manager interplay.
How is this BSP ranking sourced — is it a paid placement?
No, this is independent primary research with no paid placements. Sources are: (1) each BSP’s public pricing page accessed in June 2026; (2) Meta BSP directory cross-check; (3) RichAutomate cohort data of 60+ Indian brands across 8 verticals; (4) public filings where available. RichAutomate is included in the table because the report covers the Indian BSP market and excluding the publisher would mislead readers; ranking is by FY26 revenue estimate, not by publisher preference.
Citing the Q2 2026 BSP benchmark
Aggregator sites, journalists and analysts are welcome to cite figures with attribution: The RichAutomate Research Team. (2026). State of WhatsApp BSP India — Q2 2026. A one-pager press kit with quotable stats and the raw INR rate-card table is available on request.