WhatsApp Business API
for UAE businesses.
RichAutomate is built on Meta’s official Cloud API and gives you broadcasts, a chatbot and a shared inbox for your team. Plans start at AED 33 per month, and Meta bills you directly at cost with no markup from us.
The short answer
RichAutomate is an official WhatsApp Business API platform for UAE businesses: broadcasts with approved templates, a no-code chatbot and a shared team inbox. Plans start at AED 33 per month, credited to your wallet, and Meta bills you directly at cost.
AED 33
Starter plan per month, credited to wallet
AED 0.0073
platform fee per message
0%
markup on Meta’s rates
AED 0
setup fee, no contract
Pricing
Pricing in UAE dirhams
AED 33 per month
Plans from AED 33 per month, and the full plan value is credited to your wallet. The platform fee is paid from the wallet, and there is no conversation-window charge while your plan is active.
| Charge | USD | AED |
|---|---|---|
| Starter plan per month (credited to wallet) | $9 | AED 33 |
| Platform fee per message (from wallet) | $0.0020 | AED 0.0073 |
| Meta marketing message, UAE (paid to Meta at cost) | $0.0576 | AED 0.2115 |
| Meta utility message, UAE (paid to Meta at cost) | $0.0157 | AED 0.0577 |
Billing is in US dollars; AED prices use the 3.6725 peg. No setup fee and no contract.
See the full AED price table- Official Meta Cloud API
- Meta bills you at cost
- Plan value credited to wallet
- No setup fee, no contract
- Arabic and English templates
- Automatic STOP opt-out
How it works
How to start in 4 steps
- 1
Create your account
Sign up free in two minutes, no credit card needed for the trial.
- 2
Connect your number
Connect your business WhatsApp number through Meta’s embedded signup.
- 3
Add a payment method in Meta
Meta bills template messages to you directly at cost.
- 4
Get templates approved and go
Submit your templates for review; once approved, start campaigns and your chatbot.
Use cases
Industries using WhatsApp in the UAE
Real estate
Qualify buyers and tenants automatically and send new projects to your list of interested customers.
Retail and e-commerce
Order confirmations, shipping updates and abandoned-cart reminders.
Clinics and salons
Appointment booking and reminders before the visit to cut no-shows.
Restaurants and tourism
Table and tour bookings, plus menus and seasonal offers.
Comparing providers? Read the Wati comparison and the SleekFlow comparison.
Features
Everything your business needs on WhatsApp
WhatsApp broadcasts
Send offers and alerts to thousands of customers with Meta-approved templates, schedule campaigns and track delivery and reads.
WhatsApp chatbot
Build drag-and-drop conversation flows without code: lead qualification, bookings and frequently asked questions.
Shared team inbox
Several agents on one number, with chat assignment, quick replies and a full history for every customer.
Auto-replies
Welcome messages, after-hours replies and keywords that answer automatically around the clock.
Automatic opt-out
When a customer sends STOP, sending to them stops automatically, so your number’s quality stays high.
Developer API
Connect WhatsApp to your system or store through the API to send notifications, verification codes and order updates.
Billing
Clear billing: Meta at cost, your plan as wallet credit
Meta bills your card directly
Template message charges go to Meta at its own rate, with no markup from us.
Plan credited to wallet
Your monthly plan value is added to your wallet balance in full.
Message fee from the wallet
The AED 0.0073 platform fee per message is paid from your wallet balance.
No window charge with a plan
There is no 24-hour conversation-window charge while your plan is active.
Billing is in US dollars; AED prices use the 3.6725 peg.
Examples
Example workflows
Illustrative scenarios of what you can build, not customer case studies.
Real estate broker
- 1An Instagram ad opens a WhatsApp chat
- 2The chatbot asks for area and budget
- 3Qualified leads go to an agent in the shared inbox
Clinic
- 1Patients book an appointment through the chatbot
- 2An automatic reminder goes out the day before
- 3One tap to reschedule instead of a no-show
Online store
- 1Order confirmation right after checkout
- 2Shipping update when the order leaves
- 3A friendly abandoned-cart reminder
Comparison
WhatsApp Business API vs the WhatsApp Business app
| Capability | RichAutomate (official API) | WhatsApp Business app |
|---|---|---|
| Bulk messages with Meta-approved templates | ||
| Several agents on one number | Limited | |
| No-code chatbot flows | ||
| Connect your systems through an API | ||
| Automatic STOP opt-out |
Want to see it on your own number?
Book a 30-minute demo: we show you broadcasts, the chatbot and the shared inbox, and answer your verification and pricing questions.
Frequently asked questions
What is the WhatsApp Business API?
It is Meta’s official interface that lets businesses send bulk messages with approved templates, run chatbots and connect several agents to one number. RichAutomate is built on Meta’s official Cloud API.
How much does the WhatsApp Business API cost in the UAE?
Plans start at AED 33 per month, and the plan fee is credited to your wallet. The platform fee is AED 0.0073 per message, and Meta bills template messages to you directly at cost.
Do I need a trade licence to activate the account?
You can start a trial straight away. To raise your messaging limits and verify your business with Meta, you will usually need company documents such as your trade licence.
Can I use my existing number?
Yes, you can connect a UAE number or any number that can receive a verification code. A number already registered on the regular WhatsApp app has to be moved over first, or you can use a new number, under Meta’s rules.
Does it support Arabic messages?
Yes. Message templates, auto-replies and chatbot flows can be written in Arabic, English or both, and customers receive them exactly as you wrote them.
Is there a guarantee my number will not be banned?
No provider can guarantee that. The official API with approved templates and an audience that agreed to hear from you is the safe way to send; continued sending depends on your message quality and Meta’s rating.
Start on the WhatsApp Business API today
Free trial, plans from AED 33 per month, and Meta at cost.
UAE pages: AED pricing · العربية · شات بوت واتساب · رسائل واتساب جماعية