Admissions are won in the first ten minutes
A student searching "IELTS coaching near me" messages three institutes. The one that replies instantly with batch options, fees and a demo-class slot gets the visit; the ones that reply tomorrow get nothing. In a market as dense as Jalandhar's, response speed is the real differentiator — and no front desk can be instant at 9 pm when most enquiries actually arrive. An always-on WhatsApp flow can.
The institute flow stack
- Instant enquiry → demo-class booking. Every enquiry — from Google, Instagram, walk-by hoardings with a QR, or click-to-WhatsApp ads — gets batch timings, faculty intro and band-score outcomes instantly, then books a demo slot in the same thread. Attribution via ctwa_clid tells you which ad actually filled the batch.
- Demo no-show rescue. A reminder the evening before and the morning of the demo, with one-tap reschedule. Demo attendance is the strongest predictor of enrolment, so every recovered no-show is revenue.
- Mock-test + batch cadence. Weekly mock-test reminders, score reports delivered as PDFs in-thread, and streak nudges for students who skip two sessions — the retention layer that keeps a 3-month batch from leaking students at week 6.
- Parent thread. A separate opted-in thread for parents: attendance summaries, mock-band progression and fee receipts. In Punjab's study-abroad market the parent pays — keeping them informed is what earns the referral to the next family.
- Visa-counselling + PTE upsell. Students crossing their target band get routed into the counselling pipeline automatically — file preparation, university shortlists, appointment booking — turning a coaching customer into a full study-abroad client.
Fees: what the institute pays
₹0 platform fee, ₹0 setup, ₹0 monthly. Pay per message:
| Plan | Platform fee | Per-message | Fit for |
|---|---|---|---|
| Client Pay | ₹0 | ₹0.10 / message + Meta conversation charges direct | Multi-branch institutes with high reminder volume |
| SaaS Pay | ₹0 | ₹1.20 marketing / ₹0.30 utility, all-inclusive | Single-centre institutes that want one predictable bill |
The 14-day free trial with 100 credits covers a full pilot: one enquiry-to-demo funnel plus a week of batch reminders.
Jalandhar market context
- Market: Punjab's Doaba region is among India's highest-density study-abroad catchments — IELTS demand is year-round, with surges around intake deadlines for Canada, UK and Australia.
- Language: Punjabi + Hindi + English template variants — parent comms often convert better in Punjabi.
- Compliance: students are frequently minors or just-18 — DPDP Act 2023 consent capture for both student and parent threads, with separate opt-ins, is built in. Fee receipts and GST invoices (Punjab jurisdiction) deliver in-thread via the Razorpay node.
- Template discipline: batch reminders, score reports and fee receipts ship as Utility templates; new-batch and seminar promotions ship as opted-in Marketing templates — keeping the split clean protects deliverability.
The 14-day pilot most institutes run
Week 1: verify the WABA, load batch timings + fee structure into the enquiry flow, approve demo-reminder templates. Week 2: point Instagram bio and one click-to-WhatsApp ad at the new number, run live demo bookings on the 100 trial credits, and compare demo-show rates against the front-desk baseline. The decision usually makes itself.
Fill the next batch before competitors reply.
14-day free trial + 100 credits. ₹0 platform fee — ₹0.10/message Client Pay or ₹1.20/₹0.30 SaaS Pay. Instant enquiry response, demo bookings, mock-test cadence and parent updates for Jalandhar institutes. WhatsApp +91 74349 01027 or book a demo at calendly.com/inrichdaddy/30min.