Mega lead magnet · CSV + JSON + printable · DPDP-friendly

100 ready-to-import WhatsApp Business API templates for Indian SMBs.

Save two weeks of template authoring. Every template is Meta-compliant, uses correct {{1}} variable syntax, and ships in CSV + JSON + printable HTML.

20Marketing
20Utility
15Authentication
15Cart abandonment
10Customer care
10Vertical pack
10Hindi pack
100Total
Sneak peek · 5 of 100 visible · unlock all 100 →
mkt_diwali_offer_v1MARKETINGen_IN
Hi {{1}}, Diwali dhamaka is live! Get flat {{2}}% off on your favourite picks plus free gift wrapping. Offer valid till {{3}}. Tap below to shop now.
util_order_out_for_delivery_v1UTILITYen_IN
{{1}}, your order #{{2}} is out for delivery today. Our delivery partner {{3}} will reach you between {{4}}. Please keep ₹{{5}} ready if COD.
auth_otp_login_v1AUTHENTICATIONen_IN
{{1}} is your login code. Valid for 10 minutes. Do not share with anyone.
cart_hard_urgency_v1MARKETINGen_IN
Last call, {{1}}! Your cart at {{2}} will be released in 6 hours. Use code {{3}} for {{4}}% off plus free shipping.
hi_otp_v1AUTHENTICATIONhi
{{1}} आपका वेरिफिकेशन कोड है। इसे किसी के साथ शेयर न करें।
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Get all 100 templates in CSV + JSON + printable format

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CSV JSON Printable
CSV opens in Google Sheets / Excel · JSON mirrors Meta Graph API components · printable HTML for compliance review.

1. What is inside the pack — the exact 100 breakdown

The mix is built around the templates Indian SMBs actually need on day one of WhatsApp Business API. Every category lines up to Meta's approval rules, so you do not waste time on misclassified marketing-vs-utility submissions.

20 Marketing

Festive (Diwali, Holi, Raksha Bandhan, Eid), product launch, flash sale, BOGO, clearance, loyalty reward, referral, birthday, winback, app install, webinar invite, restock, freebie, membership, event, pre-order.

20 Utility

Order confirmation, shipped, OFD, delivered, payment received/reminder, appointment confirm/reminder, KYC pending/approved, subscription renewed/expiring, refund, password reset, security alert, invoice, booking, ticket raised/resolved, low balance.

15 Authentication

OTP for login, signup, transaction, password reset, device change, KYC, email, phone, high-value txn, 2FA, payment, recovery, plus 4-digit, 6-digit, and time-bound variants.

15 Cart abandonment

4-stage D2C recovery — soft nudge (4 variants), medium discount (4), hard urgency (4), dead recovery (3). Built for Shopify/WooCommerce + Indian COD audiences.

10 Customer care

Escalation, feedback, NPS, missed call follow-up, refund status, complaint ack, agent assigned, reopen check, first response, CSAT survey.

10 Vertical pack

2 each for BFSI (loan EMI + disbursal), healthcare (appointment + lab report), edtech (fee + class reminder), real-estate (site visit + brochure), auto (service reminder + service complete).

10 Hindi pack

Top 10 templates in Devanagari — order, OTP, payment, appointment, shipping, Diwali, KYC, cart, loan EMI, feedback. Higher conversion in tier-2/tier-3.

2. The vertical pack — 2 templates × 5 Indian verticals

Most template libraries skip Indian verticals altogether. This pack ships ready-to-submit templates for BFSI, healthcare, edtech, real-estate and automotive — pre-formatted for Indian compliance norms (RBI / IRDAI / RERA tags), Indian rupee, and Indian phone number formats.

VerticalTemplate 1Template 2
BFSILoan EMI reminderLoan disbursed notification
HealthcareDoctor appointment confirmLab report ready (with PDF)
EdTechFee instalment dueLive class join reminder
Real estateSite visit confirmationBrochure delivery (RERA stamped)
AutomotivePeriodic service reminderService complete + pickup

3. The Hindi pack — Devanagari, not Hinglish

10 of the most-used utility and marketing templates rewritten in proper Devanagari Hindi. We tested these with D2C COD and BFSI EMI flows in tier-2/tier-3 — typical 30–45% CTR lift over English on the same audience.

hi_order_confirmation_v1UTILITY
नमस्ते {{1}}, आपका ऑर्डर #{{2}} (₹{{3}}) कन्फर्म हो गया है। {{4}} घंटे में पैक होकर भेजा जाएगा। ट्रैकिंग की जानकारी जल्द भेजी जाएगी।
hi_otp_v1AUTHENTICATION
{{1}} आपका वेरिफिकेशन कोड है। इसे किसी के साथ शेयर न करें।
hi_payment_reminder_v1UTILITY
नमस्ते {{1}}, आपके इनवॉइस #{{2}} का भुगतान ₹{{3}} {{4}} तक करना है। नीचे टैप करके सुरक्षित भुगतान करें।
hi_appointment_v1UTILITY
{{1}}, {{2}} के साथ आपकी अपॉइंटमेंट {{3}} को {{4}} बजे कन्फर्म है। पता: {{5}}। कृपया 10 मिनट पहले पहुंचें।
hi_shipping_update_v1UTILITY
अच्छी खबर {{1}} — आपका ऑर्डर #{{2}} {{3}} के ज़रिए रवाना हो चुका है। ट्रैकिंग आईडी: {{4}}। डिलीवरी {{5}} तक होने की उम्मीद है।
hi_diwali_offer_v1MARKETING
नमस्ते {{1}}, दिवाली धमाका शुरू! आपके पसंदीदा प्रोडक्ट्स पर सीधा {{2}}% की छूट। ऑफर {{3}} तक मान्य।

4. How to import these templates into RichAutomate

The JSON pack mirrors the Meta Graph API components shape exactly. Either paste manually into the dashboard, or POST programmatically through your BSP / Meta Cloud API.

  1. 1

    Step 1 — Download the JSON pack

    Click "Unlock all 100" above. You receive CSV + JSON + printable HTML in your downloads.

  2. 2

    Step 2 — Open RichAutomate Templates

    Inside the dashboard go to Templates → New template.

  3. 3

    Step 3 — Paste body and pick category

    Pick a template from the pack, paste the body (Meta auto-detects {{1}}, {{2}} placeholders). Pick Marketing / Utility / Authentication exactly as the pack tells you — picking the wrong category is the #1 reason templates get rejected.

  4. 4

    Step 4 — Add header and buttons

    For IMAGE headers upload a 1280×720 JPG. For URL buttons paste your real link. For PHONE buttons use +91xxxxxxxxxx format.

  5. 5

    Step 5 — Submit and wait

    Utility / Authentication usually approve in 1–4 hours. Marketing may take longer. Approval status syncs back via webhook automatically.

Template management — RichAutomate vs Wati vs AiSensy

A quick check on what you can actually do with templates on each platform.

FeatureRichAutomateWatiAiSensy
Total templates100 free + 600+ inside the app~30 sample only~25 sample only
Hindi (Devanagari) templates10 in the free pack + 80 inside appNoLimited
CSV / JSON import formatYes (Meta components shape)NoNo
Cart abandonment 4-stage variants15 templates × 4 stagesNoNo
Vertical packs (BFSI/HC/EdTech/RE/Auto)YesNoPartial
DPDP-friendly footer includedYesNoNo
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Just grabbed the "100 ready-to-import WhatsApp templates for Indian SMB · 2026" pack from RichAutomate. CSV + JSON, Meta-compliant, includes BFSI, healthcare, edtech, real-estate, auto and a Hindi pack. Saves a week of template authoring. https://richautomate.in/magnet/100-whatsapp-templates-india-2026

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