Honest comparison · 2026

AiSensy vs RichAutomate

Quick answer

As of June 2026, AiSensy Pro costs ₹3,499/mo (post May 2026 hike) plus Meta per-message charges, while RichAutomate charges ₹0 platform fee, ₹0 setup and ₹0 monthly floor — you pay only for messages sent (₹1.20 per marketing message on SaaS Pay, Meta pass-through included). At 1,000 marketing messages a month, AiSensy costs roughly ₹4,362/mo (₹3,499 platform + ₹863 Meta) versus ₹1,200/mo on RichAutomate — about ₹3,160/mo or ₹38,000/year saved. Both run on the official Meta WhatsApp Cloud API v24 and support DPDP Act 2023 compliance.

AiSensy quietly raised its Pro plan ~30% in May 2026 (₹2,699 → ₹3,499/mo). RichAutomate charges ₹0 platform fee, ₹0 setup and no monthly floor — you pay only for the messages you send. For a typical SMB sending 1,000 marketing messages/month, that is roughly ₹4,362/mo on AiSensy versus ₹1,200/mo on RichAutomate (SaaS Pay) — about ₹3,160/mo, roughly ₹38,000/year saved. Here is the head-to-head, plus our free 7-day switching support if you want to leave.

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Side-by-side

Where AiSensy and RichAutomate differ on what actually matters for Indian D2C brands.

Feature	AiSensy	RichAutomate
Platform / subscription fee (₹/mo) AiSensy ~30% hike confirmed May 2026; RA is usage-only	₹3,499 (up from ₹2,699)	₹0 — no monthly floor
Setup fee	Varies by plan	₹0
Marketing message — all-in rate Meta pass-through ₹0.8631 marketing, identical across BSPs	₹3,499/mo + ₹0.8631 Meta	₹1.20 (SaaS Pay) or ₹0.10 RA + ₹0.8631 Meta (Client Pay)
Per-agent cap on Pro tier	5 agents (new May 2026 limit)	Unlimited
Meta WhatsApp Cloud API	Yes	Yes
Visual flow builder	Yes	Graph-based with branching, delays, AI nodes
Shared team inbox	Yes	Yes
AI agent / GenAI replies	Limited — chatbot-style	Built-in, OpenAI + Gemini compatible
Meta Native Flows (in-WhatsApp UI)	Partial	Full support with dynamic endpoints
Dual billing (Client Pay / SaaS Pay) Agencies billing clients separately	No	Yes
Wallet ledger with date-range export	Monthly invoice only	Real-time wallet + CSV ledger
Per-message + per-window itemisation	Plan-bundled	Itemised, matches Meta rates exactly
Razorpay subscription billing	Yes	Yes
Public REST API	Available	Full REST API, scoped keys, webhooks for billing
Realtime via WebSockets	Polling	Pusher-compatible WebSockets
Multi-language template manager	Yes	Yes
Campaign segmentation + CSV	Yes	Yes
Pricing in INR with GST	Yes	Yes
Free BSP migration support	DIY / partial	Migration team included for switchers
WhatsApp + phone support, IST	Email-first	WhatsApp + phone, IST hours
DPDP Act 2023 consent + retention	Generic	India-specific defaults

Meta per-message rates (marketing ₹0.8631, utility/authentication ₹0.115) are published by Meta and identical across BSPs. Differences come from BSP platform fees and per-message markups. AiSensy hiked Pro tier from ₹2,699/mo to ₹3,499/mo in May 2026 — confirmed against aisensy.com/pricing (verified 2026-05-28). RichAutomate charges ₹0 platform fee and no monthly floor: usage-only, either ₹0.10/message RA fee plus Meta billed direct to your card (Client Pay) or a single inclusive INR+GST invoice at ₹1.20/marketing message and ₹0.30/utility-auth message (SaaS Pay, Meta pass-through included). 14-day free trial plus 100 free credits.

5 reasons Indian brands switch from AiSensy to RichAutomate (post-hike)

Pay ₹0 platform fee, ₹0 setup and no monthly floor — versus AiSensy Pro at ₹3,499/mo after the May 2026 hike. You pay only for messages sent.
Drop the 5-agent cap on AiSensy Pro — RichAutomate ships unlimited agents, no ₹750/agent surcharge.
Run dual billing (Client Pay so Meta bills your client direct at ₹0.10/msg RA fee, or SaaS Pay at an inclusive ₹1.20/marketing msg in INR) — AiSensy bills only one model.
Get itemised per-message wallet ledger with CSV export instead of bundled plan-tier invoices.
Use graph-based flows with conditional branching, parallel delays, and inline AI calls — beyond AiSensy linear chatbots.

Our take

When AiSensy is the right call — and when it isn't.

Pick AiSensy if you are already on it, your team is comfortable absorbing the May 2026 ~30% hike, and the 5-agent cap on Pro tier does not bite you. Pick RichAutomate if you want to drop the platform fee entirely (₹0/mo, no monthly floor — versus AiSensy Pro at ₹3,499/mo, roughly ₹3,160/mo lower at 1,000 marketing messages on the same Meta rates), run an agency or multi-brand setup needing Client-Pay billing, want every Meta cost itemised in a real wallet ledger you can export, or need a flow builder that handles graph branching, delay nodes, and inline AI calls. Start free for 14 days with 100 free credits. Switching takes 7 working days. Free migration team rebuilds your templates and flows at zero cost — grab the BSP Switching Kit at richautomate.in/lead-magnets/bsp-switching-kit for the full WABA-port runbook.

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Frequently asked

How much did AiSensy raise its prices in May 2026?+

AiSensy raised its Pro plan from approximately ₹2,699/mo to ₹3,499/mo in the week of 19 May 2026 — roughly a 30% increase. Existing customers were notified only via in-app banner after their next billing cycle. The Pro tier also introduced a new 5-agent cap.

How much can I save by switching from AiSensy to RichAutomate after the hike?+

For a typical SMB running 1,000 marketing messages/month, AiSensy Pro now costs ₹3,499/mo platform + 1,000 × ₹0.8631 Meta = about ₹4,362/mo. RichAutomate charges ₹0 platform fee — on SaaS Pay that is 1,000 × ₹1.20 = ₹1,200/mo all-in (Meta included). That is roughly ₹3,160/mo or about ₹38,000/year saved. The gap widens at higher volumes because there is no monthly platform fee to absorb.

Is AiSensy or RichAutomate cheaper for Indian D2C brands?+

After the May 2026 hike, RichAutomate is cheaper at every volume because it charges ₹0 platform fee and no monthly floor — you pay only for messages sent (₹1.20/marketing message on SaaS Pay, or ₹0.10 RA fee + Meta direct on Client Pay). AiSensy Pro carries a ₹3,499/mo platform fee on top of Meta charges, so RichAutomate undercuts it by around ₹3,000/mo for SMBs and the gap grows with volume.

Can I migrate templates and flows from AiSensy without rebuilding?+

Templates port directly because they live with Meta — we re-submit them under your WABA on RichAutomate, takes 24-48 hours per template. Flows do need to be rebuilt in our graph-based builder, which our migration team handles at no cost for switchers.

Will my WhatsApp number transfer without downtime?+

Yes. Meta supports number portability between BSPs with a 7-day cool-down between deletion from old BSP and registration on new BSP. We schedule the cut-over so there is zero gap in inbound message processing.

Does RichAutomate offer the same chatbot builder UX as AiSensy?+

The visual builder concept is similar but the engine differs. RichAutomate uses a graph model that allows true branching, parallel delay nodes, and inline AI calls. AiSensy is more linear-conversation focused. If your flows need conditional branching beyond yes/no, the difference is significant.

Is there a free trial for RichAutomate?+

Yes — 14 days free with 100 free credits, full feature access, no credit card required. There is no platform fee or monthly floor at any point: after the trial you simply pay per message (₹1.20/marketing message on SaaS Pay with a single INR+GST invoice, or ₹0.10 RA fee + Meta billed direct on Client Pay).

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