WhatsApp BSP Switching KitSave ₹2,000–₹5,000/mo
AiSensy just hiked ~30%. Wati is dollar-billed. Interakt nag-screens you onto add-ons. This kit shows the exact pricing for 8 Indian BSPs, the WABA-port runbook, a 7-day cutover plan, and the DPDP-2023 hand-off you legally must do. Free.
Live BSP pricing — India · May 2026
Per-conversation rack-rates (published on each BSP's website 2026-05-28). Excludes Meta carrier fee.
| Vendor | Plan | Monthly (INR) | Marketing /conv | Utility /conv | Included | Notes |
|---|---|---|---|---|---|---|
| AiSensy | Pro (post-hike) | ₹3,499 | ₹0.88 | ₹0.115 | 1,000 | ~30% hike May 2026. Per-agent cap. |
| Wati | Growth | ₹4,999 | ₹0.88 | ₹0.115 | 1,000 | USD-billed; FX drift adds ~5%. |
| Interakt | Growth | ₹2,499 | ₹0.88 | ₹0.115 | 1,000 | Owned by Haptik/Jio; flow-builder add-on. |
| Gupshup | Pro | ₹6,999 | ₹0.85 | ₹0.11 | 2,000 | Enterprise tilt; setup fee. |
| DoubleTick | Gold | ₹3,500 | ₹0.88 | ₹0.115 | 1,000 | No flow builder on lower tiers. |
| MSG91 | WhatsApp Lite | ₹2,999 | ₹0.88 | ₹0.115 | 1,000 | OTP-heavy; chatbot extra. |
| BotPenguin | King | ₹2,499 | ₹0.88 | ₹0.115 | 1,000 | Bot-focused; weak inbox. |
| RichAutomate | Growth | ₹1,499 | ₹0.85 | ₹0.11 | 1,500 | India-built; DPDP-native; flow + KB + CTWA included. |
Disclaimer: rack-rates only. Negotiated enterprise pricing varies. Verified 2026-05-28 from each vendor's public pricing page.
Side-by-side pricing (May 2026)
Published rack-rates, normalized to per-1,000 marketing conversations + included monthly fees. AiSensy hike already factored in.
- 1
AiSensy Pro: ₹3,499/mo + ₹0.88 mkt → ₹4,379 for 1,000 conv.
- 2
Wati Growth: ₹4,999/mo + USD-FX drift → effective ₹5,250+.
- 3
Interakt Growth: ₹2,499/mo + ₹0.88 mkt → ₹3,379.
- 4
Gupshup Pro: ₹6,999/mo + ₹0.85 mkt (2,000 included) → ₹6,999 for first 2k.
- 5
DoubleTick Gold: ₹3,500/mo + ₹0.88 mkt → ₹4,380.
- 6
MSG91 WhatsApp Lite: ₹2,999/mo → ₹3,879.
- 7
RichAutomate Growth: ₹1,499/mo + ₹0.85 mkt → ₹2,349 (saves ₹2,030 vs AiSensy, ₹2,900 vs Wati).
Unlock all 45 action items + DPDP hand-off
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