The best Interakt alternatives for WhatsApp Business API in India in 2026 are RichAutomate, AiSensy, WATI, Gallabox and DoubleTick. If you want ₹0 setup, no monthly subscription and published per-message pricing, RichAutomate is the closest fit; if you prefer a fixed monthly plan, AiSensy and WATI are the usual shortlist.
Interakt is a well-known WhatsApp API platform in India, built by Jio Haptik and popular with D2C brands and small businesses for its inbox, broadcasts and Shopify tools. It is a solid product. But it is sold as a subscription, and that model does not suit every business. This guide compares five alternatives on pricing model, features and fit, and shows how to switch without losing your number.
Why businesses look for an Interakt alternative
Most teams that shop around are not unhappy with the features. They are checking whether the cost structure fits how they actually send messages. The usual triggers:
- Subscription on top of Meta charges. Interakt plans are billed over a quarter or a year, and Meta's per-message charges are added on top. Low or seasonal senders pay for the plan even in a quiet month.
- Upfront commitment. Quarterly or annual billing ties up cash that a small business would rather keep in stock or ads.
- Outgrowing a tier. More agents, more automation or deeper chatbot journeys can push you into a higher plan.
- Agency or reseller needs. Agencies running many client numbers often want usage-based billing per client instead of one plan per brand.
If none of these apply and Interakt works for you, staying put is a fair choice. If one does, the comparison below will help. For a head-to-head view, see our Interakt vs RichAutomate pricing breakdown.
Interakt alternatives compared at a glance
| Platform | Pricing model | Monthly fee | Best for |
|---|---|---|---|
| RichAutomate | Usage-based, public rate card | ₹0 (Starter ₹499 optional) | SMBs, D2C, agencies that want pay-per-message |
| AiSensy | Subscription + Meta charges | Plan-based | Broadcast-heavy SMBs on a fixed plan |
| WATI | Subscription + Meta charges | Plan-based | Support teams needing a shared inbox |
| Gallabox | Subscription + Meta charges | Plan-based | Teams building chatbots and WhatsApp Flows |
| DoubleTick | Subscription + Meta charges | Plan-based | Sales teams working from mobile |
| Interakt | Subscription + Meta charges | Quarterly/annual plans | D2C and Shopify stores on a fixed plan |
Plan prices change often, so confirm each vendor's current pricing page before you decide. Every provider here uses the official WhatsApp Business API, so Meta's own per-message rates apply regardless of which dashboard you pick.
The 5 best Interakt alternatives in India
1. RichAutomate: best for pay-per-message pricing
RichAutomate is an official WhatsApp Business API platform built for Indian businesses. There is no setup fee and no monthly subscription. You get bulk campaigns, a shared team inbox, a visual chatbot and flow builder, WhatsApp Flows, catalog, and Shopify and WooCommerce integrations in one login. Two billing modes let you pick how Meta is paid:
- Client Pay: ₹0.10 platform fee per message; Meta bills its charges to your own Meta account.
- SaaS Pay: prepaid wallet at ₹1.50 per marketing message and ₹0.50 per utility message, with no Meta card needed.
New accounts get a 14-day trial with 100 free credits. If you need more seats and flows, the Starter plan is ₹499 a month. Read Client Pay vs SaaS Pay to choose the right mode.
2. AiSensy: best for broadcast-first SMBs
AiSensy is a popular Indian platform focused on broadcasts, retargeting and click-to-WhatsApp ads. It sells monthly or yearly plans, with Meta's charges on top. It suits businesses that send regular campaigns and like a predictable plan. See our AiSensy alternatives guide for how it compares.
3. WATI: best for support inboxes
WATI is known for its shared team inbox, ticket-style assignment and no-code chatbot builder. It is sold on subscription tiers and is used by support teams in India and abroad. Compare it with Interakt in our Interakt vs WATI breakdown.
4. Gallabox: best for chatbot and Flows journeys
Gallabox leans on its chatbot builder and WhatsApp Flows support for lead capture, bookings and qualification. It is subscription-based. It fits teams that want to automate multi-step journeys more than they want a broadcast tool.
5. DoubleTick: best for mobile sales teams
DoubleTick is built around a mobile-first team inbox, so sales reps can handle WhatsApp API chats from their phones with shared visibility for managers. It suits field and inside-sales teams that live on mobile.
Check your real cost before you switch
Plug your monthly marketing and utility volume into the WhatsApp API cost calculator and compare it with your current Interakt bill.
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How to compare the real cost
A plan price on its own tells you little. What you pay each month is the platform cost plus Meta's per-message charges, which depend on the category: marketing messages cost the most, utility messages much less, and replies inside an open 24-hour customer service window are generally free from Meta. So the fair comparison is your real monthly message mix.
A worked example on RichAutomate SaaS Pay for a business sending 5,000 marketing and 10,000 utility messages a month:
- 5,000 marketing × ₹1.50 = ₹7,500
- 10,000 utility × ₹0.50 = ₹5,000
- Setup and monthly subscription = ₹0
- Total: ₹12,500 a month plus 18% GST, with no separate Meta bill
On Client Pay, the same 15,000 messages cost 15,000 × ₹0.10 = ₹1,500 in platform fees plus GST, and Meta bills its own charges to your Meta account at its India rate card. For Interakt, add your plan cost for the month to Meta's charges for the same volume. Also confirm your templates are genuinely utility, because a template Meta recategorises as marketing is billed at the marketing rate. Full rates are on our pricing page.
How to switch from Interakt without losing your number
You do not need a new number to leave Interakt. Meta lets a business move a registered WhatsApp Business API number between providers. The usual sequence:
- Check your billing cycle. Note when your current quarter or year ends so you do not pay twice.
- Export your data. Download contacts, opt-in records, tags and any chat history you must keep.
- Disable two-step verification on the number. Migration fails while the PIN is active.
- Connect the number on the new platform through Meta's embedded signup and confirm the OTP.
- Rebuild templates and integrations. Confirm your key templates are approved, resubmit any that are missing, and reconnect Shopify, webhooks and CRM links.
Pick a quiet window and avoid a large broadcast on switch day. Whichever provider you use, message only opted-in contacts, because Meta enforces quality ratings and messaging limits on every number regardless of vendor.
Frequently asked questions
What is the best Interakt alternative in India?
For most Indian SMBs, D2C brands and agencies, RichAutomate is a strong Interakt alternative because it has ₹0 setup, ₹0 monthly fee and published per-message pricing, with campaigns, a shared inbox and a chatbot builder in one login. AiSensy and WATI suit teams that want a fixed monthly subscription, Gallabox suits teams building heavier chatbot and WhatsApp Flows journeys, and DoubleTick suits sales teams that work mostly from a phone.
Who owns Interakt?
Interakt is built by Jio Haptik Technologies, the conversational AI company in which Reliance Jio holds a majority stake. Interakt is sold as a WhatsApp Business API platform for small and mid-size businesses, with a shared inbox, broadcast campaigns, automation and commerce features such as catalog and Shopify integration.
Why do businesses look for Interakt alternatives?
The common reasons are cost structure and fit. Interakt sells subscription plans billed over a quarter or a year, and Meta's message charges are paid on top. A business with low or seasonal volume can end up paying for a plan it does not fully use, while a business that needs more users, deeper chatbots or a white-label setup may outgrow the plan it picked. Comparing your real monthly message mix across providers settles it.
Can I move my WhatsApp number from Interakt to another provider?
Yes. Meta lets a registered WhatsApp Business API number move from one provider to another, so you keep the same number and green-tick status stays with the business. Export your contacts and opt-in records, disable two-step verification on the number, connect it on the new platform through embedded signup and confirm the OTP, then check your templates and re-point any webhooks or store integrations.
How much does RichAutomate cost compared with Interakt?
RichAutomate has ₹0 setup and ₹0 monthly fee. On Client Pay you pay a ₹0.10 platform fee per message and Meta bills its charges directly to your own Meta account. On SaaS Pay you top up a prepaid wallet and pay ₹1.50 per marketing message and ₹0.50 per utility message, with no Meta card needed. The Starter plan at ₹499 a month adds more users and flows. GST at 18% applies. Check Interakt's current plan page for its latest subscription prices and compare totals at your real volume.
Which Interakt alternative should you choose?
- Choose RichAutomate if you want the official WhatsApp API with ₹0 setup, ₹0 monthly, published per-message pricing, and campaigns, inbox and chatbot in one login.
- Choose AiSensy or WATI if your team prefers a fixed monthly subscription and your volume fits inside a tier.
- Choose Gallabox if chatbot and WhatsApp Flows journeys are your main use case.
- Choose DoubleTick if your sales team works mostly from mobile.
- Stay with Interakt if its plan fits your volume and you rely on its Shopify and commerce setup.
Stop paying for a plan you don't fully use
Create your RichAutomate account with ₹0 setup and ₹0 monthly, connect your number and send your first campaign on the official WhatsApp API.