WhatsApp Business for E-commerceIndian compliance + INR pricing
WhatsApp Business for Indian e-commerce — COD confirmation that cuts RTO, GST e-invoice on delivery, OMS-aware AI agent, Shiprocket + Delhivery + Unicommerce bridges, quality-rating auto-guard.
Get a tailored E-commerce automation plan
100 free conversation credits + a 30-minute compliance + ROI walkthrough.
COMPLIANCE MOAT
The E-commerce regulatory stack, built-in
DPDP Act 2023 consent + revocation, GST e-invoice with IRN echo on every B2B delivery, Consumer Protection (E-commerce) Rules 2020 for grievance handling within 48 hours, and Legal Metrology PCR for declared INR pricing.
HIGH-ROI USE CASES
Five E-commerce flows that pay for themselves in 30 days
Each ships with template approval, consent capture, and an INR savings model.
COD confirmation with OTP to cut RTO
Pre-dispatch utility template with address + COD amount + one-tap confirm. Optional OTP step for high-risk cohorts. Failed confirms auto-cancel before courier pickup.
GST e-invoice delivery on dispatch
IRN-stamped e-invoice PDF auto-attached to dispatch utility template. Buyer can fetch a fresh copy by replying "INVOICE" anytime.
Marketplace order delivery + return loop
Status events from your OMS (Unicommerce/EasyEcom) fire delivery + return-window-closing utility templates. Returns get a guided flow with photo upload.
AI agent that reads your OMS + catalog
Order tracking, refund eligibility, exchange size guidance, stock availability — all answered with live OMS data. Escalates on policy edge cases.
D90 reactivation with quality-rating guard
Dormant-buyer cohorts get one marketing nudge per 30 days. Sends auto-pause if Meta quality drops to Medium. Re-resumes on Green.
BEFORE vs AFTER
Your existing setup vs RichAutomate
CUSTOMER OUTCOMES
What E-commerce teams unlock in the first quarter
We pulled COD RTO from 33% to 21% in seven weeks. The math worked the first day — every dropped return saves us four-figures.
Quality rating used to be a fire-drill. The auto-pause now catches it before our marketing person notices. We have been Green for three months running.
The AI agent reads our OMS and answers "where is my order" with the actual courier status. Sixty-four percent of tickets never reach a human now.
Anonymised customer outcomes. Figures are representative engagement-level results.
Get your E-commerce automation plan
We map your current funnel, model INR savings per flow, and ship a 30-day rollout.
Get a tailored E-commerce automation plan
100 free conversation credits + a 30-minute compliance + ROI walkthrough.
FREQUENTLY ASKED
E-commerce questions, answered honestly
How does WhatsApp messaging work for sellers on Amazon, Flipkart, and Meesho?+
Marketplace messaging is locked inside the marketplace, but your own website + repeat orders are not. We sync your own-channel customer list (Shopify, Magento, WooCommerce, your headless stack) and treat marketplace orders as utility events — delivery, return, replacement — under Meta utility templates that bypass the 24-hour marketing window.
Are GST e-invoices required to be shared on WhatsApp and is that compliant?+
For B2B turnover above the GST e-invoice threshold (currently ₹5 Cr+) you must issue an IRN-stamped e-invoice. WhatsApp delivery of the e-invoice PDF + JSON is acceptable as long as the IRN appears in the message body. The flow sends the e-invoice as a secure media link, logged against the order, with the IRN echoed in the utility template body — passing both GST requirements and DPDP retention.
How does COD confirmation cut RTO (return-to-origin) for a multi-channel seller?+
COD RTO sits around 28–35% for category-3 sellers (apparel, jewelry, beauty). A WhatsApp confirmation step — order details + delivery address + COD amount in INR — with a single-tap "Confirm" button, run after order placement and before the courier picks up, typically drops RTO by 8–14 points. The OTP variant adds another 3–5 points.
Can the AI agent handle order tracking and refund queries?+
Yes — the BYOK AI agent reads your order management system over webhook and the customer's order history. Tracking queries get a one-tap status. Refund requests get a category-aware response and either auto-trigger the refund flow or escalate to a human agent with full conversation context. The agent refuses to issue refunds outside policy.
What integrations exist with Shiprocket, Delhivery, EasyEcom, Unicommerce?+
Pre-built webhook bridges for Shiprocket, Delhivery, BlueDart, Ecom Express, EasyEcom, Unicommerce, and Vinculum. Order events flow in real-time, status changes trigger utility templates, returns get auto-acknowledged. Custom OMS bridges are scoped during onboarding via the Public Developer API.
How do we keep our quality rating high on WhatsApp Business with high marketing volume?+
Three guardrails: (1) opt-in lists are cohorted and rotated so we never blast the same number more than once per 7 days unless utility, (2) the platform watches Meta quality-rating webhooks in real-time and auto-pauses marketing sends if rating drops to Medium, (3) template approval pre-flight catches the language patterns that historically trigger rejection or downrating before they go to Meta.
Ready to ship E-commerce WhatsApp automation that passes audit?
30 minutes. We share the E-commerce playbook, INR cost model, and a sandbox to test before you sign.
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